MarTech Podcast ™ // Marketing + Technology = Business Growth

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

Technology Careers Business Marketing Growth

Update frequency: every day
Average duration: 17 minutes
Episodes: 2313
Years Active: 2018 - 2025

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Using Persuasive Sales Bots -- Michael Solomon // Saint Josephs University

Saint Joseph’s University, Michael Solomon, Professor of Marketing, talks about using persuasive sales bots.

00:16:35 | Sun 26 Mar 2023

Tomorrow’s Customer Experience -- Michael Solomon // Saint Josephs University

Saint Joseph’s University, Michael Solomon, Professor of Marketing, talks about tomorrow’s customer experiences.

00:16:42 | Sat 25 Mar 2023

How Mean Girl’s Star Helped Fetch Rebrand -- Keely Jeppson // Fetch

Keely Jeppson, Vice President of Engagement at Fetch, discusses how the star of Mean Girls helped Fetch rebrand.

00:11:21 | Fri 24 Mar 2023

Implementing Fetch’s B2C Rebrand -- Keely Jeppson // Fetch

Keely Jeppson, Vice President of Engagement at Fetch, discusses the implementation of Fetch’s B2C brand.

00:09:03 | Thu 23 Mar 2023

The Strategy Behind Rebrand Fetch’s -- Keely Jeppson // Fetch

Keely Jeppson, Vice President of Engagement at Fetch, discusses the strategy behind Fetch’s rebrand.

00:12:38 | Wed 22 Mar 2023

What is Salesforce and Should it Rebrand? -- Juan Mendoza // The MarTech Weekly

Juan Mendoza, Founder and Editor of The Martech Weekly, examines Salesforce’s business model and whether it should rebrand.

00:18:01 | Tue 21 Mar 2023

Crumbling Cookies & 1st Party Data -- Juan Mendoza // The MarTech Weekly

Juan Mendoza, Founder and Editor of The Martech Weekly, discusses crumbling cookies and first-party data.

00:18:15 | Mon 20 Mar 2023

The Evolution of B2B Customer Experience -- Michael McLaren // Merkle B2B

Global CEO at Merkle B2B, Michael McLaren, discusses the evolution of B2B customer experiences.

00:17:57 | Sun 19 Mar 2023

Rise of the Millennial B2B Decision Maker -- Michael McLaren // Merkle B2B

Global CEO, Michael McLaren, of Merkle B2B, explores the rise of the millennial B2B decision-maker.

00:17:24 | Sat 18 Mar 2023

What SVB's Collapse Means to Tech Marketers -- Ian Kay // Fifth Third Bank

Ian Kay, Executive Director at Fifth Third Bank, discusses what SVB’s collapse means to the martech industry.

00:17:09 | Fri 17 Mar 2023

What the Heck Happened to SVB?!? -- Ian Kay // Fifth Third Bank

Ian Kay, Executive Director at Fifth Third Bank, discusses what happened to Silicon Valley Bank (SVB).

00:18:36 | Thu 16 Mar 2023

The Future Product Placement -- Erin Schmidt // BENlabs

Erin Schmidt, Chief of Product Placement at BENlabs, discusses the future of product placement.

00:14:28 | Wed 15 Mar 2023

Measuring Product Placement in TV -- Erin Schmidt // BENlabs

Erin Schmidt, Chief of Product Placement at BENlabs, discusses measuring product placement in television.

00:17:04 | Tue 14 Mar 2023

Technology-Driven Product Placement -- Erin Schmidt // BENlabs

Erin Schmidt, Chief of Product Placement at BENlabs, discusses technology-driven product placement.

00:14:50 | Mon 13 Mar 2023

Do Marketers Need an MBA Today? -- Dr. Americus Reed // GBK Collective

Dr. Americus Reed, GBK Collective’s Brand Strategis, looks into today’s marketer and the need for an MBA.

00:16:08 | Sun 12 Mar 2023

Identity Loyalty Plays for Smart Marketers -- Dr. Americus Reed // GBK Collective

GBK Collective’s Brand Strategist, Dr. Americus Reed, explores identity loyalty tactics smart marketers should be using.

00:23:10 | Sat 11 Mar 2023

Does PR Convert into Qualified Leads? -- Michelle Songy // Press Hook

Michelle Songy, CEO and Founder of Press Hook, discusses whether PR converts into qualified leads.

00:16:12 | Fri 10 Mar 2023

How AI is Transforming PR -- Michelle Songy // Press Hook

Michelle Songy, CEO and Founder of Press Hook, discusses how artificial intelligence is transforming public relations.

00:13:12 | Thu 09 Mar 2023

Automating the 4 Funnel Archetypes -- Jordan Mederich // DropFunnels

Jordan Mederich, Founder of DropFunnels, discusses conversational tactics to eliminate sales objections.

00:14:53 | Wed 08 Mar 2023

Conversational Tactics to Eliminate Sales Objections -- Jordan Mederich // DropFunnels