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MarTech Podcast ™ // Marketing + Technology = Business Growth - Podcast

MarTech Podcast ™ // Marketing + Technology = Business Growth

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.


Technology Careers Business Marketing Growth
Update frequency
every day
Average duration
17 minutes
Episodes
2313
Years Active
2018 - 2025
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January Update: More Than 17,000 Downloads & A New Record

January Update: More Than 17,000 Downloads & A New Record

This month is special because we've hit 17,000 downloads mark which is a new record for the MarTech podcast.
00:09:37  |   Fri 01 Feb 2019
Career Day: From Special Olympics Marketing to Agency Revenue Coaching -- Mark Evertz // Pedowitz Group

Career Day: From Special Olympics Marketing to Agency Revenue Coaching -- Mark Evertz // Pedowitz Group

Today we explore the career path of a marketer with a tremendous amount of experience, Mark Evertz, who is Senior Revenue Marketing Coach at the Pedowitz Group.
00:38:57  |   Thu 31 Jan 2019
Using Data to Optimize Direct Response Efforts - Ron Jacobs // Jacobs & Clevenger

Using Data to Optimize Direct Response Efforts - Ron Jacobs // Jacobs & Clevenger

Joining us today is Ron Jacobs, President of Jacobs and Clevenger, to talk about using data to optimize direct response efforts.
00:20:27  |   Wed 30 Jan 2019
Where Direct Response Fits Into Your Marketing Mix - Ron Jacobs // Jacobs & Clevenger

Where Direct Response Fits Into Your Marketing Mix - Ron Jacobs // Jacobs & Clevenger

Joining us today is Ron Jacobs, President of Jacobs and Clevenger, to talk about the role direct marketing should play in your marketing mix.
00:20:54  |   Tue 29 Jan 2019
CMO Week: Busting Taboos in the Personal Care Industry - Kelly Brezoczky From CMO Coaches

CMO Week: Busting Taboos in the Personal Care Industry - Kelly Brezoczky From CMO Coaches

Today we finish CMO Week with a conversation with Kelly Brezoczky, Founder of Healthy Mature Living Foundation and Guest Lecturer at Stanford Byers Center for Biodesign.
00:42:33  |   Fri 25 Jan 2019
CMO Week: The CMO Playbook For Changing Industries - Mike Linton From CMO Coaches

CMO Week: The CMO Playbook For Changing Industries - Mike Linton From CMO Coaches

Today in the fourth installment of CMO week we talk with Mike Linton, Enterprise Chief Marketing Officer at Farmers Insurance Group of Companies.
00:38:24  |   Thu 24 Jan 2019
CMO Week: Becoming the CMO of Facebook - Gary Briggs From CMO Coaches

CMO Week: Becoming the CMO of Facebook - Gary Briggs From CMO Coaches

In the third installment of CMO Week we talk with Gary Briggs, Board Member at Petco and Etsy and former CMO at Facebook.
00:44:07  |   Wed 23 Jan 2019
CMO Week: Finding The Joy In Marketing Banking, Insurance & Healthcare - Alan Gellman From CMO Coaches

CMO Week: Finding The Joy In Marketing Banking, Insurance & Healthcare - Alan Gellman From CMO Coaches

In the second installment of the CMO week we talk with Alan Gellman, CMO at Credible, which is an innovative Fintech company focused on lending marketplaces.
00:49:04  |   Tue 22 Jan 2019
CMO Week: From Star Trek To Being Taco Bell's CMO - Kip Knight From CMO Coaches

CMO Week: From Star Trek To Being Taco Bell's CMO - Kip Knight From CMO Coaches

In the first installment of CMO week we talk with Kip Knight, Founder of CMO Coaches, to learn about the skills accumulated and the lessons learned from this great marketer along the various stops on…
00:35:47  |   Mon 21 Jan 2019
Career Day:  From the Record Industry to a Female MarTech Exec -- Michelle Robbins

Career Day: From the Record Industry to a Female MarTech Exec -- Michelle Robbins

Today we dive into the career of Michelle Robbins, a marketer with a tremendous amount of experience as a marketing technologist, analyst, data strategist, and media professional.
00:32:38  |   Thu 17 Jan 2019
Using the TedX platform to distribute ideas -- Marie Incontrera // TedX

Using the TedX platform to distribute ideas -- Marie Incontrera // TedX

In today's episode with Marie, we discuss TedX platform in greater detail and why it's a fantastic place to distribute ideas.
00:20:42  |   Wed 16 Jan 2019
The Business of Marketing Ideas -- Marie Incontrera // TedX

The Business of Marketing Ideas -- Marie Incontrera // TedX

In today's episode, we talk about the business of marketing ideas and how Marie advises her clients to package their ideas for promotion.
00:19:43  |   Tue 15 Jan 2019
Product Spotlight: CallRail - Call Tracking For Data-Driven Marketers

Product Spotlight: CallRail - Call Tracking For Data-Driven Marketers

In the first product spotlight episode of the MarTech Podcast, Mark Sullivan, Director of Demand Generation, gives us a guided tour of CallRail.
00:30:56  |   Mon 14 Jan 2019
Amazon Week: Predictions of the Future of e-Commerce for Amazon -- Adam Weiler // Sunken Stone

Amazon Week: Predictions of the Future of e-Commerce for Amazon -- Adam Weiler // Sunken Stone

This week we're doing a deep dive into one of the largest and fastest growing channels in e-commerce and beyond - Amazon.
00:13:08  |   Fri 11 Jan 2019
Amazon Week: Advertising Levers On & Off Amazon   -- Adam Weiler // Sunken Stone

Amazon Week: Advertising Levers On & Off Amazon -- Adam Weiler // Sunken Stone

This week we're doing a deep dive into one of the largest and fastest growing channels in e-commerce and beyond - Amazon.
00:20:41  |   Thu 10 Jan 2019
Amazon Week: Pricing and Operational Levers -- Adam Weiler // Sunken Stone

Amazon Week: Pricing and Operational Levers -- Adam Weiler // Sunken Stone

This week we're doing a deep dive into one of the largest and fastest growing channels in e-commerce and beyond - Amazon.
00:15:32  |   Wed 09 Jan 2019
Amazon Week: Store & Product Infrastructure -- Adam Weiler // Sunken Stone

Amazon Week: Store & Product Infrastructure -- Adam Weiler // Sunken Stone

This week we're doing a deep dive into one of the largest and fastest growing channels in e-commerce and beyond - Amazon.
00:19:00  |   Tue 08 Jan 2019
Amazon Week: Macro Landscape of Amazon's Marketplace  -- Adam Weiler // Sunken Stone

Amazon Week: Macro Landscape of Amazon's Marketplace -- Adam Weiler // Sunken Stone

This week we're doing a deep dive into the Amazon Marketplace with Adam Weiler, Performance-Based Amazon Expert and Founder of Sunken Stone.
00:18:39  |   Mon 07 Jan 2019
Career Day: From Art Curation to CRM Marketing Leadership // April Mullen -- Selligent Marketing Cloud

Career Day: From Art Curation to CRM Marketing Leadership // April Mullen -- Selligent Marketing Cloud

Today we dive into lessons learned throughout the career of a great marketer, April Mullen, who's Director of Consumer-First Marketing Adoption at Selligent Marketing Cloud.
00:36:34  |   Thu 03 Jan 2019
The Boundaries for Fair Use of Location Data  // Apu Kumar -- Location Data

The Boundaries for Fair Use of Location Data // Apu Kumar -- Location Data

Today we're going to discuss how marketers can use device location data with Apu Kumar, Founder of LotaData.
00:20:17  |   Wed 02 Jan 2019
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