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MarTech Podcast ™ // Marketing + Technology = Business Growth - Podcast

MarTech Podcast ™ // Marketing + Technology = Business Growth

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.


Technology Careers Business Marketing Growth
Update frequency
every day
Average duration
17 minutes
Episodes
2313
Years Active
2018 - 2025
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February Update: 100,000 Downloads

February Update: 100,000 Downloads

The MarTech Podcast recently hit a key milestone: our 100,000 download mark.
00:12:59  |   Fri 01 Mar 2019
Career Day: Hacking Your Way to SEO Stardom -- John Shehata // Conde Nast

Career Day: Hacking Your Way to SEO Stardom -- John Shehata // Conde Nast

Joining us for career day is an SEO specialist turned media mogul, John Shehata, VP of Audience Development at Conde Nast.
00:42:34  |   Thu 28 Feb 2019
Content Strategy, Creation, Distribution & Optimization - Dave Snyder // CopyPress

Content Strategy, Creation, Distribution & Optimization - Dave Snyder // CopyPress

In today's episode we discuss content strategy, creation, distribution, and optimization with Dave Snyder, CEO at CopyPress.
00:21:10  |   Wed 27 Feb 2019
ROI Generating Content Marketing Funnels - Dave Snyder // CopyPress

ROI Generating Content Marketing Funnels - Dave Snyder // CopyPress

In today's episode, we discuss ROI generating content marketing funnels with Dave Snyder, the CEO of CopyPress.
00:25:18  |   Tue 26 Feb 2019
Product Spotlight: The Truth & Tech Behind Email Deliverability - Amie Durr // SparkPost

Product Spotlight: The Truth & Tech Behind Email Deliverability - Amie Durr // SparkPost

In today's Product Spotlight episode we talk with Amie Durr, Vice President of Product Management at SparkPost.
00:30:00  |   Mon 25 Feb 2019
Telemarketing Week: The future of Your Business Phone - Mark Sullivan // CallRail

Telemarketing Week: The future of Your Business Phone - Mark Sullivan // CallRail

Joining us today is Mark Sullivan, the Director of Demand Generation & Marketing Operations at CallRail, to talk about the future of your business phone.
00:13:31  |   Fri 22 Feb 2019
Telemarketing Week: Data & Analytics of Clean Telemarketing  - Mark Sullivan // CallRail

Telemarketing Week: Data & Analytics of Clean Telemarketing - Mark Sullivan // CallRail

Joining us today is Mark Sullivan, the Director of Demand Generation & Marketing Operations at CallRail, to talk about data and analytics of clean telemarketing.
00:18:38  |   Thu 21 Feb 2019
Telemarketing Week: Operationalizing a Clean Telemarketing Channel - Mark Sullivan // CallRail

Telemarketing Week: Operationalizing a Clean Telemarketing Channel - Mark Sullivan // CallRail

Joining us today is Mark Sullivan, the Director of Demand Generation & Marketing Operations at CallRail, to talk about operationalizing a clean telemarketing channel.
00:17:13  |   Wed 20 Feb 2019
Telemarketing Week: Driving Clean Telemarketing Traffic - Mark Sullivan // CallRail

Telemarketing Week: Driving Clean Telemarketing Traffic - Mark Sullivan // CallRail

Joining us today is Mark Sullivan, the Director of Demand Generation & Marketing Operations at CallRail, to talk about driving clean telemarketing traffic.
00:16:21  |   Tue 19 Feb 2019
Telemarketing Week: Why Telemarketing Isn't a Dirty Word - Mark Sullivan // CallRail

Telemarketing Week: Why Telemarketing Isn't a Dirty Word - Mark Sullivan // CallRail

Joining us today is Mark Sullivan, the Director of Demand Generation & Marketing Operations at CallRail, to talk about why telemarketing isn't a dirty word.
00:17:33  |   Mon 18 Feb 2019
Career Day: Becoming a Forbes 30 under 30 - Jon Chang // IBM & NYU

Career Day: Becoming a Forbes 30 under 30 - Jon Chang // IBM & NYU

Today we explore the career path of a great marketer named to Forbes 30 Under 30 List for Marketing and Advertising, Jon Chang, Global Product Marketing Manager For IBM Watson Marketing.
00:32:59  |   Fri 15 Feb 2019
Using Direct Mail to Reach Consumers at Home & Work (Part 2) -- Mike Gunderson // Gunderson Direct

Using Direct Mail to Reach Consumers at Home & Work (Part 2) -- Mike Gunderson // Gunderson Direct

Today we finish our conversation with Mike Gunderson, President of Gunderson Direct.
00:23:33  |   Thu 14 Feb 2019
Using Direct Mail to Reach Consumers at Home & Work (Part 1) -- Mike Gunderson // Gunderson Direct

Using Direct Mail to Reach Consumers at Home & Work (Part 1) -- Mike Gunderson // Gunderson Direct

Today we speak with Mike Gunderson, an expert in a marketing channel that most people don’t associate with technology: Direct Mail.
00:21:49  |   Wed 13 Feb 2019
B2B Attribution & The Model Behind Customer Acquisition - Scott Vaughan // Integrate

B2B Attribution & The Model Behind Customer Acquisition - Scott Vaughan // Integrate

In today's episode we discuss B2B attribution and the model behind customer acquisition with Scott Vaughan, Chief Marketing Officer at Integrate.
00:19:26  |   Tue 12 Feb 2019
Marketing Attribution vs. Channel Attribution  - Scott Vaughan // Integrate

Marketing Attribution vs. Channel Attribution - Scott Vaughan // Integrate

In today's episode we discuss channel attribution with Scott Vaughan, Chief Marketing Officer at Integrate.
00:25:36  |   Mon 11 Feb 2019
Marketing to Millennial: Snapchat, Instagram & Beyond (Part 2) -- Kate Talbot // Talbot Consulting

Marketing to Millennial: Snapchat, Instagram & Beyond (Part 2) -- Kate Talbot // Talbot Consulting

Today we're going to hear the second part of our interview with Kate Talbot, who is an expert in marketing to Millennials. Kate is an entrepreneur, a marketing consultant, and the author of "Oh Snap!…
00:14:14  |   Fri 08 Feb 2019
Marketing to Millennials: Snapchat, Instagram & Beyond (Part 1) -- Kate Talbot // Talbot Consulting [Rebroadcast]

Marketing to Millennials: Snapchat, Instagram & Beyond (Part 1) -- Kate Talbot // Talbot Consulting [Rebroadcast]

Today we’re going to hear from an expert in marketing to Millennials, Kate Talbot. Kate is an entrepreneur, marketing consultant, and the author of “Oh Snap, You Can Use Snapchat for Business”, a bes…
00:17:11  |   Thu 07 Feb 2019
How To Improve Gender Equality In The MarTech Industry - Christine Mortensen // Spark'd

How To Improve Gender Equality In The MarTech Industry - Christine Mortensen // Spark'd

Today we continue our conversation with Christine Mortensen, Founder of Sprk'd, about the role that gender plays in the MarTech Industry.
00:18:21  |   Wed 06 Feb 2019
Women in MarTech Group (AKA: Ben Dances on the 3rd Rail) - Christine Mortensen // Sprk'd

Women in MarTech Group (AKA: Ben Dances on the 3rd Rail) - Christine Mortensen // Sprk'd

Today we speak with Christine Mortensen about the role that gender plays in the career of a marketer. Christine is the Founder of Sprk’d.
00:26:32  |   Tue 05 Feb 2019
Trends in the MarTech Landscape & MarTech Conference Topics - Scott Brinker // Third Door Media

Trends in the MarTech Landscape & MarTech Conference Topics - Scott Brinker // Third Door Media

Today we talk with Scott Brinker about the trends in the MarTech landscape and the topics that will be covered at the upcoming MarTech conference in San Jose, California.
00:21:41  |   Mon 04 Feb 2019
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