MAPPED OUT
Ever feel like your marketing strategy and business plan is a maze of endless to-dos? MAPPED OUT is your GPS to breakthrough growth, minus the headaches. Think of us as your savvy road trip companions who've not only survived the marketing wilderness—we've mastered it.
Lauren and Aurrie here, battle-tested marketers who've built businesses from the ground up. We're ditching the fluff and corporate-speak to give you the real deal: strategies that actually work, stories from the trenches, and those "why didn't I think of that?" moments that'll transform your approach.
Every episode is like having coffee (or a stiff and needed drink) with that marketing friend who tells it straight, shares their secret weapons, and genuinely wants you to win. Whether you're dreaming up your next campaign or feeling stuck in the daily grind, consider this your official permission slip to simplify, amplify, and enjoy the ride. Buckle up—your marketing journey just got a whole lot more interesting.
- Update frequency
- every 8 days
- Average duration
- 25 minutes
- Episodes
- 173
- Years Active
- 2021 - 2025
EP 67 | Is it time to actively evolve your business?
Truth be told, most businesses are NOT set-and-forget when it comes to growth and evolving of products and services. Why is this? Because consumer needs change. Market trends change. In this episode,…
I’ve been working weekends and I endorse it: here’s why
We didn't go into business for ourselves to work a 9-5. In this episode, Lauren talks about why she works nights & weekends and why she endorses it, as well as tips for making your schedule work for …
EP 66 | 6 Tips for High-Converting Emails in 2022
Why is email marketing a must-have marketing tool in your business? How do you use email marketing to engage your audience? Tune in to learn specific tips WITH examples to help make email marketing o…
Work is cool, but do you even hobby?
Lauren peels back the curtain on her ‘hobbies’ and things that she has been into over the years – some well before starting a business was even a thought of hers.
You work really hard, we just know i…
EP 65 | No More Guesswork: How to Optimize Your Strategies with Metrics
Why are metrics important in business? They tell you everything you need to know in order to make business-altering (for the better) decisions. In this week’s episode, we’re breaking out the most imp…
EP 64 | Email List Revival, Speaking Engagements & Income Goals - LIVE AUDIT ft. Amanda Guerassio
Our first-ever live marketing audit! Listen as Lauren sits down with Amanda Guerassio, Brand Designer, and dissects her current marketing efforts in order to make small but impactful changes that ben…
EP 63 | How to Make Your Website Your Best Marketing Tool
Your best marketing tool? Your website. In this episode, Lauren breaks down WHY it's your best marketing tool and how to make it an optimal marketing tool for your brand.
Download the Metrics Mothersh…
Obsessions anonymous
We're kicking off season 4 (!!!) of She's Busy Af with a ~different~ kind of eppie. Grab a margarita (or a seltzer water) and kick your feet up as Lauren talks about all the things she's currently ob…
EP 62 | Conferences & Trade Shows: A Different Way to Get Right in Front of Your Ideal Client
Are trade shows and conferences stale marketing tactics? Is participating in a trade show or conference a good fit for your business? How do you maximize your visibility at trade shows and conference…
EP 61 | How to Negotiate More Money out of Brand Deals as a Digital Creator with Hannah Wallner
Are media kits dead? How do you negotiate more money in brand deals? What is a digital creator? In this week’s episode, Lauren chats with Hannah Wallner of Mad Rad Media about how brand deals aren’t …
EP 60 | Honest Marketing Matters - 5 Marketing Strategies Centered Around Authenticity
How do you implement honest, authentic marketing into your business? Why does being an honest marketer matter? Lauren reveals 5 marketing strategies in this episode to help you be an authentic market…
EP 59 | How to Increase the Lifetime Value of a Client as a DFY Service Provider
How do you increase the customer lifetime value? For service providers, this can seem tricky and/or daunting unless you have an agency with multiple service offerings. Tune in to learn how you can ma…
EP 58 | Stop Blaming Marketing for Your Lack of Sales
What is marketing? What is sales? When do marketing and sales intersect? Learn the true difference between marketing and sales and why you can’t blame marketing for lack of sales.
Purchase the Marketi…
EP 57 | How to Turn Your Website Into a Lead Generating Machine with Krista Walsh
How do you audit your website to make sure it’s conversion-friendly? Why is saying welcome on your website a major no-no? Why should you have a website strategy BEFORE hiring a designer? This week, K…
EP 56 | How I Had My Best Month in Business WITHOUT Social Media
Is it possible to get clients without using social media? In this episode, Lauren talks about the three strategies that led to her best month in business and how you can implement them, too.
Connect …
EP 55 | Tequila Friday | A Second Business, 2023 Travel Plans, Psycho Type A Tendencies
Grab a glass of tequila (or whatever you prefer) and listen to business and life updates/rants from Lauren!
EP 54 | The Future of Work, Workplace Education & Generation Z with Jen Hartmann
How to enter the workforce in today’s day and age? What does the future of work look like (especially for Generation Z?) These are all questions we answer + discuss in this new installment of “Articl…
EP 53 | How to Be Successful in Business and as a Family Member (at the same time)
How to balance family and business? Does balance really exist? In this week’s episode, I’m getting vulnerable and talking about my challenges and struggles in trying to ‘do it all’ as well as sharing…
EP 52 | How to Prioritize ‘Yourself,’ 7 Types of Rest and Digital Detoxes with Liva of Made with Lemons Co
So often our care of self can take a backseat among all the things we do as entrepreneurs. Livia, a lifestyle designer, shares all things prioritizing YOU in the midst of it all.
Find her online (and …
EP 51 | Semi-Blind Reacting to 2021 Business Plans vs. What Actually Happened
In this week’s shower thoughts turned ~ extremely ~ off the cuff podcast recording, I blind react to my 2021 business plan document (that I wrote at the end of 2020). In this episode, you’ll learn ho…