MAPPED OUT
Ever feel like your marketing strategy and business plan is a maze of endless to-dos? MAPPED OUT is your GPS to breakthrough growth, minus the headaches. Think of us as your savvy road trip companions who've not only survived the marketing wilderness—we've mastered it.
Lauren and Aurrie here, battle-tested marketers who've built businesses from the ground up. We're ditching the fluff and corporate-speak to give you the real deal: strategies that actually work, stories from the trenches, and those "why didn't I think of that?" moments that'll transform your approach.
Every episode is like having coffee (or a stiff and needed drink) with that marketing friend who tells it straight, shares their secret weapons, and genuinely wants you to win. Whether you're dreaming up your next campaign or feeling stuck in the daily grind, consider this your official permission slip to simplify, amplify, and enjoy the ride. Buckle up—your marketing journey just got a whole lot more interesting.
- Update frequency
- every 8 days
- Average duration
- 25 minutes
- Episodes
- 173
- Years Active
- 2021 - 2025
EP 104 | Tech talk: tools we use and recommend for service-based businesses
In this podcast episode, Lauren discusses the various tech tools and software her company uses for communication, sales, marketing, and client services. She emphasizes the importance of investing in …
EP 103 | What to do when you hit a sales slump
This podcast is all about effective ways to overcome business slumps. Drawing from her own experiences, Lauren offers practical strategies to guide you through difficult times.
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EP 102 | Adding new services - the bold path to success... or overwhelm?
In this podcast episode, host Lauren Loreto of the "She's Busy AF" podcast discusses the challenges and considerations of adding new services to her business. She emphasizes the importance of perfect…
EP 101 | Balancing Impact and Ethics in (and out of) Nonprofit Marketing with Abby Littlefield
This episode of "She's Busy AF" with Abby Littlefield, Executive Director of Kindred Exchange is all about making an impact. In this podcast, Abby shares the most valuable lesson she's learned from h…
EP 100 | When AI goes wrong, practical website tips, and taking ownership with Bailey Thibodeaux
Are you a business owner looking to grow your team and improve your website? In this episode of "She's Busy AF," Lauren and Bailey discuss the importance of team management, website design, and takin…
EP 99 | Bold Strategies for Business Growth: Podcasting, LinkedIn, and AI
In this podcast episode, Lauren Loreto, the host of "She's Busy AF," discusses the latest trends in marketing and business. She talks about the impact of the economy on businesses and delves into thr…
EP 98 | 4 Critical Numbers to Track in Your Business with Liz Strong
In this episode of "She's Busy AF," host Lauren Loreto interviews web designer turned OBM, Liz Strong. They discuss the importance of leadership and tracking four critical numbers in business: lead s…
EP 97 | How to Build a Business that Runs Without You with Alyson Caffrey
In this episode of "She's Busy AF", host Lauren Loreto interviews Alyson Caffrey, founder of the Operations Agency, the co-creator of the Operations Simplified™ Framework, and the author of The Sabba…
EP 96 | Taylor Swift, the Marketing 'Mastermind': 5 Things Brands Can Learn from her Career
Get ready to shake it off with this episode of "She's Busy AF" where our host, Lauren Loreto, spills the tea on Taylor Swift's marketing genius. From her humble beginnings to her chart-topping albums…
EP 95 | Empowering Clients and Team Members: Insights from a Client Strategy Manager ft. Lakes Wallace
The podcast episode features Lauren Loreto, the host of "She's Busy AF," and Lakes Wallace, a team member of and the client strategy manager at Brand Good Time. They discuss their personal and profes…
EP 94 | How to leverage your personal brand to attract new clients
In this podcast episode, Lauren discusses the importance of personal branding for businesses and provides three key considerations for building your personal brand: authenticity, creating a plan, and…
EP 93 | 7 tips to an engaged and converting email list
In this episode, we're diving into the world of email marketing and sharing 7 essential tips for creating an engaged and converting email list. Whether you're a small business owner, an entrepreneur,…
EP 92 | 5 realistic, efficient ways to grow your email list
Looking to expand your email list and boost your business? In this episode, we're sharing 5 realistic and efficient ways to grow your email list, from optimizing your website and leveraging social me…
EP 91 | Trend Talk for Marketers: The Future of Web, TikTok, ChatGPT
In this episode, we're talking all about the future of web development, TikTok, and ChatGPT. We'll be diving into the latest trends and advancements in these areas, from the rise of progressive web a…
EP 90 | How to use ChatGPT as a marketing tool
AI copy tools like ChatGPT are taking the world by storm. But, I have to argue that I don't think they're perfect, and I don't think they'll ever fully replace HUMANS in the way of creative marketing…
EP 89 | Breaking the Glass Ceiling: The 6 Most Important Women in Marketing History
In this episode, Lauren dives into the world of marketing and highlight six women who broke barriers, challenged stereotypes, and made significant contributions to the industry. From groundbreaking a…
EP 88 | Should you be running Facebook Ads?
When it comes to running ads on social media (namely, Facebook Ads), is a dollar better spent on ads or on champagne? As with many questions about life's big decisions, the answer here largely depend…
EP 87 | How to grow your visibility in 2023
Are you looking for a way to make your business more visible? How about some tips on how to cultivate a strong middle-of-funnel strategy? In this episode, we’re going to talk about visibility, and ho…
EP 86 | A rant about conflict and leadership
Conflict is the result of miscommunication. In business (and in life) conflict is inevitable. Tune in as Lauren breaks down solutions for addressing conflict as a leader and ways to be effective when…
EP 85 | How to determine if your website is successful (or not)
One of the biggest questions businesses ask is “how do I know my website is sucessful?” In this episode, Lauren breaks down the anatomy of a “successful” website and chats about the most important me…