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MAPPED OUT - Podcast

MAPPED OUT

Ever feel like your marketing strategy and business plan is a maze of endless to-dos? MAPPED OUT is your GPS to breakthrough growth, minus the headaches. Think of us as your savvy road trip companions who've not only survived the marketing wilderness—we've mastered it.

Lauren and Aurrie here, battle-tested marketers who've built businesses from the ground up. We're ditching the fluff and corporate-speak to give you the real deal: strategies that actually work, stories from the trenches, and those "why didn't I think of that?" moments that'll transform your approach.

Every episode is like having coffee (or a stiff and needed drink) with that marketing friend who tells it straight, shares their secret weapons, and genuinely wants you to win. Whether you're dreaming up your next campaign or feeling stuck in the daily grind, consider this your official permission slip to simplify, amplify, and enjoy the ride. Buckle up—your marketing journey just got a whole lot more interesting.


Business Marketing Entrepreneurship Education Sales How To
Update frequency
every 8 days
Average duration
25 minutes
Episodes
173
Years Active
2021 - 2025
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EP 84 | 8 things I’ve learned in 8 years of entrepreneurship

EP 84 | 8 things I’ve learned in 8 years of entrepreneurship

Entrepreneurship and building a business has some serious ups and downs. In this episode, Lauren dives into the 8 big things she’s learned over her 8 years of entrepreneurship and how you can learn f…

00:22:42  |   Wed 18 Jan 2023
EP 83 | What scaling looks like from the ground up

EP 83 | What scaling looks like from the ground up

Scaling is not linear, and it can be daunting. Where do you start? Is it right for your business? At the end of the day, scaling isn’t meant for every business, and if you do decide scaling is for yo…

00:29:25  |   Wed 11 Jan 2023
EP 82 | 2023 Trends and Marketing Predictions

EP 82 | 2023 Trends and Marketing Predictions

One of the cool things about a new year in the business world is predicting new marketing trends and learning up on them so that you can get a head start on implementing them. Between the best platfo…

00:24:51  |   Wed 04 Jan 2023
EP 81 | 7 reasons why tech startups are some of our favorite clients to work with

EP 81 | 7 reasons why tech startups are some of our favorite clients to work with

At Brand Good Time, our niche “clientele” are brands that are down to have a good time, and we keep it at that. Because of this, we have a large spectrum of clients in different industries and at dif…

00:13:30  |   Wed 21 Dec 2022
EP 80 | Money talk: growing businesses, family and everything in between with Kimberly Tara

EP 80 | Money talk: growing businesses, family and everything in between with Kimberly Tara

Get ready for a mix of money and motherhood with a special guest Kimberly Tara.  We discuss money stress and hardships and how it’s more common than you might think, using your time wisely when you d…

00:41:20  |   Wed 07 Dec 2022
EP 79 | 5 of our absolute favorite client gifting ideas

EP 79 | 5 of our absolute favorite client gifting ideas

Never really quite know what to get a client for a gift, but want them to know you appreciate them trusting you with their business? We’ve got you covered - from our favorite gift-giving ideas to swe…

00:15:32  |   Wed 30 Nov 2022
EP 78 | Trying to grow your business? Do this first.

EP 78 | Trying to grow your business? Do this first.

Ever heard ‘a goal without a plan is just a dream?’ Well, not to get all inspirational quote mom from HomeGoods on you, but it's the truth. Without a plan and solid objectives, whatever you want to a…

00:17:04  |   Wed 23 Nov 2022
EP 77 | How outbound marketing can be a game changer for your business

EP 77 | How outbound marketing can be a game changer for your business

While it may be considered “old school” and somewhat costly, outbound marketing is still a fantastic method of marketing you should definitely use. In this episode, we’ll dive into the differences be…

00:17:38  |   Wed 16 Nov 2022
EP 76 | Conferences I have my eyes on for 2023

EP 76 | Conferences I have my eyes on for 2023

One if the best ways to get out of the vacuum of what you know in your business practice is to get in front of AND be around other industry professionals. The most immersive way to do this? Conferenc…

00:22:00  |   Wed 09 Nov 2022
EP 75 | How To Strategically and Efficiently Build a Team with Kira La Forgia

EP 75 | How To Strategically and Efficiently Build a Team with Kira La Forgia

There are so many unknowns when it comes to building a business and having a team, even if this isn’t your first rodeo. What do you put in a job description? Who do you hire first? How do you train y…

01:19:19  |   Wed 02 Nov 2022
EP 74 | The difference between brands who struggle and brands who don’t

EP 74 | The difference between brands who struggle and brands who don’t

Whether your business is big or small, sometimes what good marketing for any size of brand boils down to this:  having the time, or having the hands. Or both. Your marketing, especially when you’re b…

00:20:36  |   Mon 31 Oct 2022
EP 73 | Boosting visibility, revenue and client success with strategic marketing partnerships

EP 73 | Boosting visibility, revenue and client success with strategic marketing partnerships

As a business owner, you know that what you offer is very specific. And you've probably learned that straying from what you offer to accommodate a client need isn't always the best idea. BUT. What if…

00:11:39  |   Wed 12 Oct 2022
The Loreto wedding recap you asked for

The Loreto wedding recap you asked for

Lauren recaps the events leading up to her wedding and the wedding itself. From the engagement, civil ceremony, engagement party and the church wedding, she's leaving no detail spared. 

The photos to …

00:36:11  |   Wed 05 Oct 2022
Obsessions anonymous V2

Obsessions anonymous V2

Between suffering in the heat and not being able to put down her Chobani Pumpkin Spice Creamer because she IS that b*tch, these are the things Lauren can’t get enough of.  This is Obsessions Anonymou…

00:14:43  |   Wed 21 Sep 2022
EP 72 | Brand evolution and the BTS of what's happening with Brand Good Time

EP 72 | Brand evolution and the BTS of what's happening with Brand Good Time

Brand evolution is inevitable – especially in service-based businesses. An AC repairman, over time, has to learn to work with new thermostat systems. A marketing business has to evolve with consumer …

00:23:17  |   Wed 14 Sep 2022
EP 71 | How to plan your marketing for the next 90 days

EP 71 | How to plan your marketing for the next 90 days

90% of the success you’re experiencing right now is because of the efforts you put into play 90 days ago. Tune in to learn the process Lauren takes all of her clients through when planning for the ne…

00:20:34  |   Wed 07 Sep 2022
EP 70 | Sales and marketing strategies we’re ditching in Q4

EP 70 | Sales and marketing strategies we’re ditching in Q4

Tune in as Lauren talks about the 4 sales and marketing strategies she’s leaving in Q3, and what this means for the strategies in place for Q4. She dives into Instagram algorithm changes, podcasting …

00:17:35  |   Wed 31 Aug 2022
Brand origin stories that aren’t actually true

Brand origin stories that aren’t actually true

Sparked by the new Victoria's Secret documentary, this episode is dedicated to sharing the REAL stories of a few household name brands. Did any of these totally shock you? Send us a message on IG (@s…

00:10:18  |   Wed 17 Aug 2022
EP 69 | The BTS of launching a brand campaign

EP 69 | The BTS of launching a brand campaign

Campaign launches can be complicated. And daunting. And overwhelming. But they don't have to be a FLOP. We're dishing all the deets and how it applies to one particular client of ours in this episode…

00:18:18  |   Wed 10 Aug 2022
EP 68 | 10x+ your visibility as a brand with this marketing strategy

EP 68 | 10x+ your visibility as a brand with this marketing strategy

Ways of marketing business evolve. That's kind of a no-brainer statement. In 2022, there's no shortage of change. Change to old ways, addition of new ways, and some platforms even straight up jacking…

00:16:26  |   Wed 03 Aug 2022
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