Ever feel like your marketing strategy and business plan is a maze of endless to-dos? MAPPED OUT is your GPS to breakthrough growth, minus the headaches. Think of us as your savvy road trip companions who've not only survived the marketing wilderness—we've mastered it.
Lauren and Aurrie here, battle-tested marketers who've built businesses from the ground up. We're ditching the fluff and corporate-speak to give you the real deal: strategies that actually work, stories from the trenches, and those "why didn't I think of that?" moments that'll transform your approach.
Every episode is like having coffee (or a stiff and needed drink) with that marketing friend who tells it straight, shares their secret weapons, and genuinely wants you to win. Whether you're dreaming up your next campaign or feeling stuck in the daily grind, consider this your official permission slip to simplify, amplify, and enjoy the ride. Buckle up—your marketing journey just got a whole lot more interesting.
Entrepreneurship and building a business has some serious ups and downs. In this episode, Lauren dives into the 8 big things she’s learned over her 8 years of entrepreneurship and how you can learn f…
Scaling is not linear, and it can be daunting. Where do you start? Is it right for your business? At the end of the day, scaling isn’t meant for every business, and if you do decide scaling is for yo…
One of the cool things about a new year in the business world is predicting new marketing trends and learning up on them so that you can get a head start on implementing them. Between the best platfo…
At Brand Good Time, our niche “clientele” are brands that are down to have a good time, and we keep it at that. Because of this, we have a large spectrum of clients in different industries and at dif…
Get ready for a mix of money and motherhood with a special guest Kimberly Tara. We discuss money stress and hardships and how it’s more common than you might think, using your time wisely when you d…
Never really quite know what to get a client for a gift, but want them to know you appreciate them trusting you with their business? We’ve got you covered - from our favorite gift-giving ideas to swe…
Ever heard ‘a goal without a plan is just a dream?’ Well, not to get all inspirational quote mom from HomeGoods on you, but it's the truth. Without a plan and solid objectives, whatever you want to a…
While it may be considered “old school” and somewhat costly, outbound marketing is still a fantastic method of marketing you should definitely use. In this episode, we’ll dive into the differences be…
One if the best ways to get out of the vacuum of what you know in your business practice is to get in front of AND be around other industry professionals. The most immersive way to do this? Conferenc…
There are so many unknowns when it comes to building a business and having a team, even if this isn’t your first rodeo. What do you put in a job description? Who do you hire first? How do you train y…
Whether your business is big or small, sometimes what good marketing for any size of brand boils down to this: having the time, or having the hands. Or both. Your marketing, especially when you’re b…
As a business owner, you know that what you offer is very specific. And you've probably learned that straying from what you offer to accommodate a client need isn't always the best idea. BUT. What if…
Lauren recaps the events leading up to her wedding and the wedding itself. From the engagement, civil ceremony, engagement party and the church wedding, she's leaving no detail spared.
The photos to …
Between suffering in the heat and not being able to put down her Chobani Pumpkin Spice Creamer because she IS that b*tch, these are the things Lauren can’t get enough of. This is Obsessions Anonymou…
Brand evolution is inevitable – especially in service-based businesses. An AC repairman, over time, has to learn to work with new thermostat systems. A marketing business has to evolve with consumer …
90% of the success you’re experiencing right now is because of the efforts you put into play 90 days ago. Tune in to learn the process Lauren takes all of her clients through when planning for the ne…
Tune in as Lauren talks about the 4 sales and marketing strategies she’s leaving in Q3, and what this means for the strategies in place for Q4. She dives into Instagram algorithm changes, podcasting …
Sparked by the new Victoria's Secret documentary, this episode is dedicated to sharing the REAL stories of a few household name brands. Did any of these totally shock you? Send us a message on IG (@s…
Campaign launches can be complicated. And daunting. And overwhelming. But they don't have to be a FLOP. We're dishing all the deets and how it applies to one particular client of ours in this episode…
Ways of marketing business evolve. That's kind of a no-brainer statement. In 2022, there's no shortage of change. Change to old ways, addition of new ways, and some platforms even straight up jacking…