MAPPED OUT
Ever feel like your marketing strategy and business plan is a maze of endless to-dos? MAPPED OUT is your GPS to breakthrough growth, minus the headaches. Think of us as your savvy road trip companions who've not only survived the marketing wilderness—we've mastered it.
Lauren and Aurrie here, battle-tested marketers who've built businesses from the ground up. We're ditching the fluff and corporate-speak to give you the real deal: strategies that actually work, stories from the trenches, and those "why didn't I think of that?" moments that'll transform your approach.
Every episode is like having coffee (or a stiff and needed drink) with that marketing friend who tells it straight, shares their secret weapons, and genuinely wants you to win. Whether you're dreaming up your next campaign or feeling stuck in the daily grind, consider this your official permission slip to simplify, amplify, and enjoy the ride. Buckle up—your marketing journey just got a whole lot more interesting.
- Update frequency
- every 8 days
- Average duration
- 25 minutes
- Episodes
- 173
- Years Active
- 2021 - 2025
EP 124 | Should Brands Hire Internally or Outsource for Marketing?
Hire internally... or externally? That is the question! In this episode of "She's Busy AF," host Lauren Loreto explores the decision-making process behind whether a brand should hire internally for m…
EP 123 | An Unconventional Approach to Insurance: Expert Advice for Entrepreneurs and Small Businesses with Dr. Noor Ali
While this episode is not about marketing and pushing your business forward with marketing, if you have a team or the intention of growing one, you're going to want to listen up. In this episode of "…
EP 122 | BTS of Brand Good Time's Growth in 2023 + Brand-Scaling Strategies for 2024
Host, Lauren Loreto, looks forward to recording this episode ever year. In this episode, she is giving y'all a raw, transparent look at what happened for her marketing agency, Brand Good Time, in 202…
EP 121 | Boosting Visibility & Sales: The Power of Integrating Streaming Ads in Your Marketing Plan with Lara Murrant
Think “commercials” are way out of budget or just not the right fit for your brand’s visibility tactics? Maybe… think again. In this episode of "She's Busy AF", host Lauren Loreto interviews digital …
EP 120 | How to leverage email marketing to close more leads [Service Provider Edition]
This week, we're here to make email marketing great again. In this episode of "She's Busy AF" podcast, Lauren emphasizes the importance of email marketing for service providers. She explains how nurt…
EP 119 | How CPG Brands Can Stand Out & Succeed in 2024 with Monique Benoit
Calling all parties interested in learning more about the CPG industry, and how to stand the test of time in 2024: In this episode of "She's Busy AF", host Lauren Loreto interviews Monique Benoit, a …
EP 118 | Turning a Milkshake Bar Idea into a Legendairy Success with Christina Barnett
In this podcast episode, Christina Barnett, owner of Legendairy Milkshake Bar, shares her entrepreneurial journey and the importance of social media in promoting her business – take one look at their…
EP 117 | Tales from the Trenches: Spooky Entrepreneur Horror Stories
In this podcast episode, hosts Lauren Loreto (Founder/CEO of Brand Good Time and Lakes Wallace (Client Strategy Manager at Brand Good Time) discuss various horror stories related to business experien…
EP 116 | Niching your agency: a discussion about following your passion (and entering the short-term rental market) with Steph Weber
Ever thought about niching a bit in your industry? Or how about… entering the short-term rental industry? If either have ever crossed your mind: this is an episode for you. In this podcast episode, L…
EP 115 | Navigating the Challenges of Parenting and Entrepreneurship: Tips from a Parenting Coach with Fran Rubio-Katz
In this podcast episode, Lauren chats with Fran who is a parenting coach specializing in working with parents of challenging children. They discuss topics such as mom guilt, Fran's background as a te…
EP 114 | Ask Me Anything: Startup Edition
From contracts to proposals, visibility tactics, figuring out your ideal client and what to focus on pre-launch, Lauren is digging deep into what she's done (and what she'd do differently if starting…
EP 113 | Secrets to Time Management, Balancing CEO Life and Family, and How to Delegate Effectively with Haley Dagan
There is nothing about entrepreneurship that isn't mildly chaotic. Racing thoughts about your next growth move, or overthinking a client deliverable? Normal. Wondering if you're giving your friends a…
EP 112 | How to Crush Black Friday as an Online Business Owner ft Jordyn Bailey and Cierra Robbins
In this podcast episode, Lauren chats with Cierra and Jordan, experts in Black Friday launching, who share their insights and strategies for online businesses to maximize sales and revenue during thi…
EP 111 | How to Transform Your Communication and Sales with Storytelling Ft. Kyle Gray
Welcome to... HE'S Busy AF! In this podcast episode featuring our first ever male guest, Lauren Loreto, the host of "She's Busy AF," interviews Kyle, a world-class presentation coach and story strate…
EP 110 | Tales from the Trenches: The Journey of Brand Building on Social Media ft Brooke Jackson
EP 109 | Finding the Perfect Match: A Guide to Strategic Partnerships with Aurrie Hicks
What makes a good strategic partnershop? In this podcast episode, Lauren brings on Aurrie Hicks of Hopson Rae to talk all things collaboration and strategic partnerships. They share how they first co…
EP 108 | How team retreats can strengthen a remote work dynamic
In this podcast episode, Lauren Loreto, host of "She's Busy AF," shares her team's recent retreat experience. The purpose of the retreat was to bring together remote team members from different locat…
EP 107 | #TeamTakeover - Breaking Down the Best of Barbie Marketing with Lakes & Hope
Lauren took a week off of the podcast and invited two team members from Brand Good Time in to talk all things BARBIE MARKETING. In this episode, Laken Wallace and Hope Dwyer of Brand Good Time discu…
EP 106 | How to simplify your marketing strategy for better sales & product visibility
In this episode of the "She's Busy AF" podcast, Lauren reflects on the journey of her podcast and discusses the complexities of marketing for small businesses. She emphasizes the importance of simpli…