Liquid Assets: A Beverage Industry Podcast
Rabobank’s global beverage team offers insights, analysis, and a bit of entertainment for your morning commute. Liquid Assets will help you tackle the latest trends, introduce you to industry leaders, and prepare you for what’s next in the beverage world.
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- Update frequency
- every 20 days
- Average duration
- 48 minutes
- Episodes
- 104
- Years Active
- 2019 - 2025
The Worst Supply Chain Disruptions, Ranked
Inflation, war, and general chaos are disrupting every aspect of the beer value chain. To help brewers plan through this conflagration of unfortunate events, we invited Bart Watson, Chief Economist f…
What Could Monster Devour Next?
February may be the shortest month, but this year, it has felt like the longest. To break it all down, the Liquid Assets team discusses the biggest stories from the past few weeks: Monster Beverage C…
The Most Important Economic Trends of 2022
Get up-to-date on equity markets, labor, and inflation as Rabobank’s world-class economists Jane Foley and Christian Lawrence join the Liquid Assets team to dissect the economic stories you need to p…
The Quiz of the Year!
Journalist Kate Bernot (Good Beer Hunting, Craft Beer & Brewing Magazine) and Brewbound Managing Editor Jess Infante, help us debate the biggest stories from the past 12 months. Things then turn fier…
Can We Fix Big Beer?
The old playbook of geographic expansion, consolidation, and premiumization were widely successful, but those strategies seem to have run their course. If big brewers want to grow, they’ll have look …
Celebrity Partnerships 101: Featuring Elizabeth Banks & Archer Roose
Earlier this year, Marian Leitner-Waldman, CEO of canned wine brand Archer Roose, found an unusual business partner: the actor, producer, and director Elizabeth Banks. Celebrity-backed brands are not…
Are Brands Built in the On-premise?
Steve Chasen, VP of Trade Marketing at Campari America, helped execute one of the most successful on-premise brand-building campaigns in history: that of the Aperol spritz. Linden Pride, Co-Founder &…
Occasion-Based Marketing, featuring Pinterest
Pinterest is a powerful platform for occasion-based marketing. Kym Lewis, their Partnership Manager for beverages, and Tina Pukonen, their Global Head of Vertical Strategy & Marketing, share their be…
Portfolio Rebuilds: Is the Cash Always Greener on the Other Side?
We started our conversation expecting to talk about the news, but so much of the news has been dominated by major beverage companies shaking up their portfolio. Whether it was Molson Coors shutting d…
DISCUS and the Drive for New Spirits Regulations
Chris Swonger, CEO of Distilled Spirits Council of the United States and Responsibility.org, and David Ozgo, their Chief Economist, talk about regulations, tariffs, and the overall well-being of the …
The Inflation Sensation That’s Sweeping the Nation
They warned us about the return of inflation during their last appearance on Liquid Assets. Now, six months later, we welcome back the Rabobank economic duo, Jane Foley and Christian Lawrence to disc…
Behind the Scenes: The Best and Worst of Liquid Assets
We have just completed three years of producing Liquid Assets, and it is high time for some joyful navel-gazing. In this episode, we look back at three years of the show and discuss what we got right…
Wine Industry Outlook: Sunny With a Chance of Flowers
This week, we are joined by Wine Industry Person of the Year, Heidi Scheid, and leading industry analyst Dale Stratton to discuss how quickly the wine industry will recover from Covid-19 and the oppo…
Flavor and Ingredient Innovation Trends, with Kerry Group
When a beverage company wants to create a new product – anything from a new line extension to a non-alcoholic drink – they turn to companies like Kerry Group. John Kelly and Paul Villis take a break …
The Future of the Malt Market
In this episode, we're joined by Rabobank analysts Francois Sonneville and Maria Afonso as well as Brent Atthill, CEO of RMI Analytics and former global procurement director at SAB Miller and AB InBe…
Why Big Companies Are Going DTC
Our guest Wayne Blum is currently Director of US E-Commerce Strategy and Partnerships at Diageo, but before that he led digital for Nestlé Waters and their direct-to-consumer (DTC) business, ReadyRef…
How to Build Digitally Native Brands, Featuring Vinebox Inc.
For Matt Dukes and Rachel Vodofsky, it wasn’t enough to build one successful digitally native brand. They built two! Leveraging learnings and consumer insights from their wine-tasting subscription se…
Beer, Hard Seltzer, and One Crazy Year — featuring Lester Jones
On March 11, 2020, the WHO officially designated the Covid-19 crisis a pandemic. One year later, we’ve asked NBWA chief economist Lester Jones to help us reflect on how beer – or should we say hard s…
SPACial Report: Pat Roney on the Vintage Wine Estates Merger
Our guest this week is Pat Roney, CEO and Founding Partner of Vintage Wine Estates. Pat’s company is going to merge with Bespoke Capital Acquisition Corp, a special purpose acquisition company (SPAC)…
The 2021 Economic Outlook
Following a tough year, 2021 hasn’t had the most auspicious beginning. Will things improve? To better understand the economic outlook for the year ahead, we invited Rabobank’s Senior Markets Analyst,…