Liquid Assets: A Beverage Industry Podcast
Rabobank’s global beverage team offers insights, analysis, and a bit of entertainment for your morning commute. Liquid Assets will help you tackle the latest trends, introduce you to industry leaders, and prepare you for what’s next in the beverage world.
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- Update frequency
- every 20 days
- Average duration
- 48 minutes
- Episodes
- 104
- Years Active
- 2019 - 2025
Can Changes to Ingredients Help Fight Inflation? Kerry on Innovation vs. Reformulation
There are two major ways that beverage companies are changing their ingredients to fight inflation. Some brands are looking to cut costs by replacing their more expensive ingredients with cheaper one…
How Is a New Brand Supposed to Find Distribution in the US?
As the big get bigger, many new brands and foreign brands are wondering how to get attention in the massive and complicated US distribution landscape? Sara Harmelin, Vice President – Digital & Innova…
Breakthru’s Danny Wirtz on Digital, Alternative Routes-to-market, and How Brands Can Get the Most out of Distributors
We sit down with Danny Wirtz, vice chairman and a fourth-generation family leader at Breakthru Beverage Group, to discuss M&A, the digitalization of distribution, and how brands can work better with …
WSWA’s Tom Cole and Francis Creighton on Distribution Trends, Marijuana Legalization, and More
Tom Cole (Chairman) and Francis Creighton (President and CEO) help lead Wine & Spirits Wholesalers of America (WSWA). We sat down with Tom and Francis at WSWA’s annual conference, Access LIVE, to kic…
How Are Beverages Performing Around the Globe?
To show off the global reach of the RaboResearch Beverages team, Steve and Bourcard sit down with analysts across four different continents, collecting stories about the economy and how it is affecti…
Will Beer Be More Profitable in 2023?
Against all odds, most big brewers were able to grow their business and expand margins in 2022. Can they do it again in 2023, or will lagging cost pressures and backlash from recent price increases c…
What Do Young People Want? Feat. Beatbox Beverages
At Liquid Assets, we take pride in avoiding “how-I-built-this” stories. But once in a while, a brand comes along whose path to success is so unique, so unexpected, that the best and most insightful …
The 2023 Economic Outlook
Economist power duo Jane Foley and Christian Lawrence return to discuss the most important economic trends heading into the new year and what a potential recession, persistent inflation, labor shorta…
Second Annual Quiz-of-the-Year
In a show packed with passionate debate, fierce competition, and even mutiny, journalist Kate Bernot (Good Beer Hunting, Craft Beer & Brewing magazine) and Brewbound Managing Editor Jess Infante help…
Crypto-Death, Innovation, and Marijuana Burnouts
Using recent industry headlines for inspiration, we break down three big questions on the minds of many beverage executives:
- Could a change in investor mindset brought on by the collapse of cryptocu…
Get Ready for an Energy Crisis!
An energy crisis caused by the Russian invasion of Ukraine is devastating the European economy. There is a global shortage of diesel, the go-to fuel source for the trains, trucks, and ships that supp…
How AB InBev’s E-commerce Team Wants To Bring Sales and Marketing Teams Together
E-commerce and digital marketing are blurring the lines between sales and marketing, but sales and marketing teams don’t always get along. Carolyn Brown, Head of Commerce Marketing at AB InBev, and R…
From Clipboards to The Cloud: The Digital Revolution Comes to Supply Chains, feat. Amazon
While many CPG companies are still keeping records on clipboards, new technologies like cloud computing, connected factories, and AI are helping more innovative firms capture and analyze the data the…
AB InBev and Coca-Cola Want to Build a Playground for Sustainable Innovation With the 100+ Accelerator
The 100+ Accelerator is a partnership between AB InBev, The Coca-Cola Company, Unilever, and Colgate-Palmolive that allows sustainability-focused startups to pilot their innovations within the supply…
A Recession Seems Inevitable – How Bad Could It Be?
As the world braces for recession, Rabobank’s world-class economists Jane Foley and Christian Lawrence join the Liquid Assets team to dissect the most recent economic news and share what indicators …
Inflation Is Changing Beverage Packaging
Could inflation force beverage companies to rethink their packaging choices? And could those changes have a positive impact on climate change? With help from Packaging and Supply Chains Analyst Xinna…
Black Girl Magic & The Art of Mass Appeal
McBride Sisters is a Black-owned brand that explicitly – though not exclusively – markets to Black women. As a consequence, the media, retailers and distributors, often assume your brand must only ap…
Buy, Sell, or Hold: 15 Hot Takes in 45 Minutes
In a format designed to maximize controversy, the Liquid Assets team analyzes some of the industry’s most urgent and contentious opinions and predictions. Expect plenty of rapid-fire debates as they …
How To Take Your E-commerce Marketing to the Next Level, featuring Constellation Brands
How Big Is the E-commerce Opportunity for Alcohol Brands? featuring Constellation Brands
Constellation Brands’ Vice President of E-commerce, Wayne Duan, and Adam Springer, Constellation's Director of E-commerce Category Advisory, help the Liquid Assets team breakdown the US online alcoho…