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Keep Optimising - Podcast

Keep Optimising

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. 

In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.

That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. 

- Current Mini-Series = Marketplaces, including Amazon

- Next Mini-Series = Preparing for Peak Season

- Last Mini-Series = SEO

Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates

You can hear a new episode for free every Wednesday. 

Each episode lasts about 30-45 minutes and is audio only.

I look forward to helping you keep optimising your marketing very soon!

Chloe Thomas, host of the show


About our host:

Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.

Marketing Entrepreneurship Education How To Business
Update frequency
every 7 days
Average duration
34 minutes
Episodes
276
Years Active
2020 - 2025
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Google Ads YouTube Ads, the time is now! With Charlotte Sheridan

Google Ads YouTube Ads, the time is now! With Charlotte Sheridan

Charlotte Sheridan is the founder of The Small Biz Expert a digital marketing agency based in London handling both Google and Facebook Ads.

We're discussing why you should be considering YouTube ads a…

00:29:01  |   Wed 11 Jan 2023
Google Ads Google Shopping Campaigns in 2023 with Nick Trueman

Google Ads Google Shopping Campaigns in 2023 with Nick Trueman

Nick Trueman is the founder of Spec Digital, and host of the Winning with Shopify Podcast. He's also a true Google Ads geek!

Nick is sharing exactly what's happening on Google Shopping Campaigns - and…

00:31:50  |   Wed 04 Jan 2023
Content Marketing: Create your Blog Creation Checklist to deliver eCommerce Growth

Content Marketing: Create your Blog Creation Checklist to deliver eCommerce Growth

Sarah Falcon is the VP of marketing at Object Edge where she leads marketing strategy and execution – including driving high performing content marketing. Sarah gets to work across a number of indust…

00:29:59  |   Wed 28 Dec 2022
Content Marketing: eCommerce Growth via Podcast Guesting

Content Marketing: eCommerce Growth via Podcast Guesting

Noémi Beres AND Gabor Kazai are the founders and owners of Podcast Connections, a podcast booking agency who specialise in helping their clients get on the right podcasts to grow their brand awarenes…

00:29:21  |   Wed 21 Dec 2022
Content Marketing: Add Big Picture Content Marketing to your DTC marketing plan

Content Marketing: Add Big Picture Content Marketing to your DTC marketing plan

Ian Leslie is the Editor in Chief at Bank Notes, the media arm of creator marketing platform #paid.

With deep experience in both eCommerce AND Content marketing - we're exploring the big strategic shi…

00:33:02  |   Wed 14 Dec 2022
Content Marketing: Interaction + Trust = eCommerce Growth with Omar Zenhom

Content Marketing: Interaction + Trust = eCommerce Growth with Omar Zenhom

Omar Zenhom has helped over 120,000 listeners to start, grow and scale their businesses with his “The $100 MBA Show” podcast. One of his first businesses was an eCommerce brand, AND he’s the co-found…

00:34:52  |   Wed 07 Dec 2022
Customer Experience How great Customer Service improves all your Marketing Results

Customer Experience How great Customer Service improves all your Marketing Results

Ty Givens is a CX expert and advisor to companies that want to improve and scale customer experience. With the team she’s built at CX Collective they tackle everything from workforce management and t…

00:38:31  |   Wed 30 Nov 2022
Customer Experience on your Product Pages with Adam Pearce

Customer Experience on your Product Pages with Adam Pearce

Adam Pearce is the host of the Shopify Across the Pond Podcast, co-founder of the eCom Collab Club, AND Co-founder at Shopify Agency Blend Commerce – who describe themselves as the Customer Experienc…

00:37:14  |   Wed 23 Nov 2022
Customer Experience: Generate eCommerce Growth by improving your website copy

Customer Experience: Generate eCommerce Growth by improving your website copy

Alice Brown is chief fish tickler at Alice Writes Copy – yes she’s a copywriter specialising in balancing the rational with the emotional to fix the holes in your customer journey. AND a nominee for …

00:39:06  |   Wed 16 Nov 2022
Customer Experience in DTC Delivery with The Postal Hub Podcast's Ian Kerr

Customer Experience in DTC Delivery with The Postal Hub Podcast's Ian Kerr

Ian Kerr is the founder and host of the Postal Hub Podcast and somewhat obsessed with delivery.

We're continuing our exploration of the different facets of improving customer experience - this time di…

00:33:51  |   Wed 09 Nov 2022
Customer Experience in your Email Marketing Automations with Greg Zakowicz from omnisend

Customer Experience in your Email Marketing Automations with Greg Zakowicz from omnisend

Greg Zakowicz is the eCommerce Expert at email and SMS marketing platform Omnisend. AND host of the Cart Insiders Podcast.

We're exploring how you can increase the customer experience levels of your a…

00:46:08  |   Wed 02 Nov 2022
TikTok Organic 101 DTC Marketing with Cal Devine

TikTok Organic 101 DTC Marketing with Cal Devine

Cal Devine is the Managing Director at social media agency cbsocial where they run paid and organic social media activity for eCommerce brands around the world.

Chloe and Cal discuss everything you ne…

00:30:53  |   Wed 26 Oct 2022
TikTok Advertising 101 with expert Sven Muchow

TikTok Advertising 101 with expert Sven Muchow

Sven Muchow is a TikTok Advertising specialist helping eCommerce brands scale their performance on this exciting new channel.

Chloe asks Sven all the questions you want answers to about this new platf…

00:36:00  |   Wed 19 Oct 2022
TikTok Influencer Marketing with Kristen Wiley from Statusphere

TikTok Influencer Marketing with Kristen Wiley from Statusphere

Kristen Wiley is the founder and CEO at Statusphere, a matchmaking platform to help you scale, track and optimise your micro-influencer campaigns. She's been running Influencer Marketing campaigns fo…

00:33:00  |   Wed 12 Oct 2022
TikTok What are TikTok

TikTok What are TikTok "Creators" and how can you utilise them? With Danny Desatnik from #paid

Danny Desatnik is the Creator Initiatives Manager at #paid and host of the Creator Culture Podcast.

This month we’re all about TIKTOK

Yes, I think it’s time for us to go deep into the newest of social …

00:37:25  |   Wed 05 Oct 2022
eCommerce Marketing Experts' Black Friday Tips inc SEO, Email, and Facebook Ads

eCommerce Marketing Experts' Black Friday Tips inc SEO, Email, and Facebook Ads

In this episode, we have everything you need to know to make this year's Black Friday (and the whole holiday season!) super successful for your business.

Our 7 eCommerce experts share powerful advice…

00:25:55  |   Wed 28 Sep 2022
Marketplaces: 5 Ways to Improve Your Amazon Product Pages Conversion Rate with Tom Baker

Marketplaces: 5 Ways to Improve Your Amazon Product Pages Conversion Rate with Tom Baker

Tom Baker is the founder of FordeBaker Amazon Marketing Agency, who help launch brands on Amazon, and make them profitable.

He's taking us through how to craft the perfect Amazon product page, to max…

00:38:07  |   Wed 21 Sep 2022
Marketplaces: 3 Ways to Improve your Amazon Seller and Vendor Profits with Martin Heubel

Marketplaces: 3 Ways to Improve your Amazon Seller and Vendor Profits with Martin Heubel

Martin Heubel spent 4 years at Amazon managing various FMCG product categories, including working with vendors to expand the range and increase sales. On leaving Amazon in 2021 he founded his consult…

00:39:26  |   Wed 14 Sep 2022
Marketplaces: Using niche marketplaces to grow new customer acquisition

Marketplaces: Using niche marketplaces to grow new customer acquisition

Jesse Wragg lives deep in product data for marketplaces! As co-founder and Managing Director at eCommeleon he’s busy making the process of getting your product data ready much more automated. So you …

00:36:41  |   Wed 07 Sep 2022
5 Ways to maintain eCommerce Growth in the

5 Ways to maintain eCommerce Growth in the "Recession" with Kunle Campbell from 2x eCommerce

Kunle Campbell is the host of the 2x eCommerce podcast, and an outsourced eCommerce CMO for a number of DTC businesses. And for just over a year he’s been co-founder of the super exciting investment …

00:38:45  |   Wed 31 Aug 2022
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