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Keep Optimising - Podcast

Keep Optimising

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. 

In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.

That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. 

- Current Mini-Series = Marketplaces, including Amazon

- Next Mini-Series = Preparing for Peak Season

- Last Mini-Series = SEO

Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates

You can hear a new episode for free every Wednesday. 

Each episode lasts about 30-45 minutes and is audio only.

I look forward to helping you keep optimising your marketing very soon!

Chloe Thomas, host of the show


About our host:

Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.

Marketing Entrepreneurship Education How To Business
Update frequency
every 7 days
Average duration
34 minutes
Episodes
276
Years Active
2020 - 2025
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Email Marketing: How to use Quizzes to increase your email list (and sales!)

Email Marketing: How to use Quizzes to increase your email list (and sales!)

My guest Gen Furukawa is the co-founder of Prehook, and host of the Cart Overflow podcast. He created Prehook to help Shopify merchants create amazing experiences through quizzes and product recommen…

00:35:37  |   Wed 06 Apr 2022
Google Ads: Google Shopping Campaigns - what's working now?

Google Ads: Google Shopping Campaigns - what's working now?

My guest Becky Hopkin runs my favourite Google Ads agency – Digital Gearbox. As well as doing great work for a number of eCommerce brands they also run our ads across Google, Facebook, and Reddit. We…

00:37:01  |   Wed 30 Mar 2022
Google Ads: Keyword Search Campaigns - what's working now?

Google Ads: Keyword Search Campaigns - what's working now?

Guest Alex Hogan is head of marketing for PushON a full service eCommerce agency specialising in Magento, SEO and Paid Media, so he gets to work across a range of eCommerce brands every day. And he h…

00:39:31  |   Wed 23 Mar 2022
Our episode about Ukraine, with Matteo Grassi from Commerce4Good - eCommerce MasterPlan

Our episode about Ukraine, with Matteo Grassi from Commerce4Good - eCommerce MasterPlan

This bonus episode is our response to what’s happening in Ukraine.

It’s VERY low-fi – no jingles, no ads, and edited by Chloe!!! Because I wanted to get it out fast (this is hitting the airwaves a mer…

00:35:32  |   Thu 17 Mar 2022
Google Ads: Bestselling author Andy Splichal talks

Google Ads: Bestselling author Andy Splichal talks "Make Each Click Count"

Andy Splichal is the author of the Make Each Click Count book series, host of the Make Each Click Count Podcast, founder of Make Each Click Count University, AND founder of True Online Presence. An o…

00:29:10  |   Wed 16 Mar 2022
Google Ads: The Time for Automation is NOW! With Zeze Peters

Google Ads: The Time for Automation is NOW! With Zeze Peters

Zeze Peters is a ROCKET SCIENTIST – no really he is. But he’s spent most of his career working in digital and in 2017 founded Beam.City to simplify advertising, and help businesses stop wasting money…

00:31:52  |   Wed 09 Mar 2022
Google Ads: Building the Ultimate Conversion Funnel with Laura Hogan

Google Ads: Building the Ultimate Conversion Funnel with Laura Hogan

Laura comes highly recommended for her Google Ads skills by the CEO of one the UK’s leading Shopify agencies Blend Commerce – thanks for the tip Adam! Laura is the owner of Sweet Digital a fully remo…

00:32:16  |   Wed 02 Mar 2022
Offline Marketing: Profitable Customer Acquisition with Off The Page Ads

Offline Marketing: Profitable Customer Acquisition with Off The Page Ads

Paul Hendrick is the owner of DJH Advertising and Catalogues. He has nearly 40 years award-winning experience helping mail order brands (both startups and established distance selling power houses!) …

00:31:41  |   Wed 23 Feb 2022
Offline Marketing: 4 Things to Make Your F2F Selling Events Successful with Sue Monhait

Offline Marketing: 4 Things to Make Your F2F Selling Events Successful with Sue Monhait

Sue Monhait is the host of the Gift Biz Unwrapped Podcast, where she helps handmade product businesses to grow. And she’s also the owner and CEO of The Ribbon Print Company, a B2B eCommerce business …

00:36:22  |   Wed 16 Feb 2022
Offline Marketing: Mail Order Catalogues with David Lockwood from The Tapestry Agency

Offline Marketing: Mail Order Catalogues with David Lockwood from The Tapestry Agency

David Lockwood has been involved with the direct mailing and marketing of impressive UK retailers throughout his career. After 20 years driving growth for top UK online brands like Boden and Direct W…

00:42:58  |   Wed 09 Feb 2022
Offline Marketing: Personalised Direct Mail with Charlotte Pearce from Inkpact

Offline Marketing: Personalised Direct Mail with Charlotte Pearce from Inkpact

Charlotte Pearce is on a mission to help brands be more human. She’s a Forbes 30 under 30, and founder of Inkpact, where her and her team help brands like Gymshark, John Lewis, and Tiffany to increas…

00:36:47  |   Wed 02 Feb 2022
Email Marketing: Scale your DTC Marketing impact with Lifecycle Marketing with Josh Chin

Email Marketing: Scale your DTC Marketing impact with Lifecycle Marketing with Josh Chin

Josh Chin is the CEO of Chronos Agency, and host of the eCommerce Profits Podcast. He’s all about scaling DTC brands with lifecycle marketing – across the email, SMS, and push marketing channels. Usi…

00:42:21  |   Wed 26 Jan 2022
Facebook Ads: Essential Actions for eCommerce Growth with Antoine Gagné

Facebook Ads: Essential Actions for eCommerce Growth with Antoine Gagné

Antoine Gagné is the founder and CEO at J7 Media, a creative and data-driven Facebook Ads agency managing over $30m in yearly ad spend. J7 Media specialise in helping DTC brands grow their sales, so …

00:37:04  |   Wed 19 Jan 2022
SMS Marketing for eCommerce Growth with Elena from SMS Bump

SMS Marketing for eCommerce Growth with Elena from SMS Bump

Elena Kostova has spent the last few years helping retailers and brands leverage the power of SMS in their marketing and customer communications plans.

She's sharing all the latest tips for launching …

00:31:14  |   Wed 12 Jan 2022
Email Marketing: List Growth, Quizzes, and Zero Party Data with Ben Parr

Email Marketing: List Growth, Quizzes, and Zero Party Data with Ben Parr

Ben is President and co-founder of Octane AI, the zero-party data marketing platform for eCommerce. He’s also a best-selling author, a member of Forbes 30 under 30, and used to be editor-at-large for…

00:32:00  |   Wed 05 Jan 2022
Content Marketing: Interactive Content, TikTok, and the Attention Economy

Content Marketing: Interactive Content, TikTok, and the Attention Economy

We're ending the year with a marketing heavy hitter.... Marcus Foley is co-founder at Tommy who work with global brands and movie studios to deliver some of the most innovative marketing campaigns of…

00:43:25  |   Wed 29 Dec 2021
Content Marketing: UGC Masterclass in Customer Reviews

Content Marketing: UGC Masterclass in Customer Reviews

Tomasz Sadowski is CEO at Opinew, a Shopify review app, recently a Shopify Staff Pick! Tomasz founded Opinew 6 years ago to make it easier to BOTH collect reviews, AND use them to improve conversion …

00:40:20  |   Wed 22 Dec 2021
Content Marketing: Purpose Driven Marketing - how do you shout with confidence?	077 Content Marketing: Purpose Driven Marketing - how do you shout with confidence?

Content Marketing: Purpose Driven Marketing - how do you shout with confidence? 077 Content Marketing: Purpose Driven Marketing - how do you shout with confidence?

Maria Soleil is an award-winning marketing consultant who helps purpose-driven businesses achieve growth and revenue with better marketing strategies and impactful content. She has almost 10 years of…

00:28:33  |   Wed 15 Dec 2021
Content Marketing: Video Marketing with bestselling author Jon Mowat

Content Marketing: Video Marketing with bestselling author Jon Mowat

Jon started his career directing award-winning TV at the BBC, and since 2005 has been helping brands leverage the power of video marketing via his agency Hurricane. He’s also the bestselling author o…

00:30:23  |   Wed 08 Dec 2021
Content Marketing: Crafting Product Pages that Convert

Content Marketing: Crafting Product Pages that Convert

Emma Schermer Tamir has been crafting the copy that turns browsers into buyers since 2014. At her agency ‘Marketing by Emma’ they help eCommerce brands by creating the perfect copy at every (and any …

00:38:00  |   Wed 01 Dec 2021
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