Keep Optimising
For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads.
In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.
That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method.
- Current Mini-Series = Marketplaces, including Amazon
- Next Mini-Series = Preparing for Peak Season
- Last Mini-Series = SEO
Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates
You can hear a new episode for free every Wednesday.
Each episode lasts about 30-45 minutes and is audio only.
I look forward to helping you keep optimising your marketing very soon!
Chloe Thomas, host of the show
About our host:
Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.
- Update frequency
- every 7 days
- Average duration
- 34 minutes
- Episodes
- 276
- Years Active
- 2020 - 2025
Organic Social: A 7-figure Brand’s Social Media Strategy with Sheets and Giggles' Colin McIntosh
Colin McIntosh is the Founder and CEO at eCommerce brand Sheets & Giggles, historically a brand who have done a LOT via organic social, but have been cutting back…
In this episode we discuss:
- How does …
Organic Social: How do you achieve high growth one-to-one social proof? with Mark Yeramian, Moast
Mark Yeramian is the co-founder and CEO at Moast, a tool that enables you to connect new shoppers with local product owners to provide honest, authentic and unique shopping experiences. AKA on- on-on…
Black Friday Top Tips 2023 including TikTok Shop, SMS, and Loyalty Programs
Welcome to this year’s Black Friday Top Tips episode!
Not only are my 9 guests offering excellent advice, each one is coming from a different perspective, and if I was going to write out my own advic…
Peak Season: How to use Generative AI to create better content with Jon Ricketts, Writerly and EKOM
Jon Ricketts is a serial SaaS founder with a focus in the field of artificial intelligence and business innovation, which led him to co-found Writerly – a generative AI SaaS platform you can use acro…
Peak Season: From Discounts to Bundles – Profitable Promotions 101 with Rosie Bailey, Nibble
Rosie Bailey is the CEO at Nibble, THE award-winning eCommerce AI negotiation bot. Which means she’s ALL about helping eCommerce brands and retailers to increase conversion at the same time as saving…
Peak Season: Time to set your Analytics Strategy with Manuel Montanari, Mapp Digital
Manuel Montanari has over 23 years experience managing digital analytics projects for publishers, broadcasters and eCommerce brands, and has been Senior Digital Analytics Consultant at Mapp Digital f…
Digital Advertising: Create a Competition-Beating Ad Strategy with Rob Harrison-Plastow
Rob is CEO at Source Nine, home to The Empathy Blueprint… which you may remember from a previous episode.
Rob and the team at Source Nine help you take the guesswork out of your ad strategies and cre…
Digital Advertising: Reddit Advertising 101 with Izzy Morris from Vodafone
Izzy Morris has been running paid social for a wide range of consumer facing brands for nearly a decade, both in house and agency side. She’s now Head of Paid Social at Vodafone.
In this episode we d…
Digital Advertising: Boost Sales with Pinterest Ads with Helen Johnson, Remix Marketing
Helen Johnson is a digital advertising expert from Remix Marketing.
We'll be diving into the realm of Pinterest ads and discussing the benefits of integrating both organic and paid content to maximis…
Digital Advertising: The Apple iOS17 update... with Helga and Wesley from Leaf
Helga Alvarez is the CTO, and Wesley Hartley is Chief Revenue Office at Leaf. They (and the rest of the Leaf team) are specialists in driving superior digital performance for DTC brands from ad click…
Digital Advertising: TikTok ads overview with Ben Muir from Unsociable
Ben Muir is the Head of Marketing at sister agencies Grow Digital who help brands enter the UK market, and Unsociable where they’re all about harnessing the power of TikTok and other social channels …
Community: The Do's and Don'ts of Community Building with Lottie Unwin
Not only is Lottie Unwin the Founder of ‘The Copy Club’ – a community for marketers with over 1,000 paying members, but she also helps eCommerce brands to build community and is CMO at luxury Fashion…
Community: Just using your Email Marketing to build Community with Katie Skelton
Email marketing specialist and founder of the agency Little Green Duck, Katie Skelton, joins the show to delve into the value of a weekly newsletter. In fact one of her clients called her “a massive …
Community: How Look Fabulous Forever use their Facebook Group with Janis Thomas
Janis Thomas is the eCommerce and Marketing Director at Look Fabulous Forever, the award-winning makeup brand for older women. She discusses the importance of setting clear business goals and custome…
Community: Exponential Growth from Word-of-Mouth with Victoria Murden
Community building expert Victoria Murden joins the show today to share what a community looks like for an eCommerce brand. She is currently the Chief Marketing Officer at Herdify – the world’s first…
Facebook Ads: Lookalikes and Creative Optimisation with Jessie Healy
Jessie Healy runs Facebook Ads agency Webtopia and a coaching program too.
She has helped hundreds of DTC eCommerce businesses across the world to profitably scale their online sales to seven figures…
Facebook Ads: How to Grow Your Mailing List with Laura Hanlon
Laura Hanlon is the founder and co-director at eCommerce Growth Acceleration Agency Pink Leopard.
It is the UK’s number one Boutique Ad Agency for Women’s fashion, beauty and homeware!
She shares how…
Facebook Ads: The AI Tools That Bring Results with Jonny Hyams from Digital Gearbox
Jonny Hyams is the Head of Client Services at Digital Gearbox, the Pay Per Click agency that helps businesses generate more leads and sales with their PPC management services, across Facebook Ads and…
Facebook Ads: The Advantage of Advantage+ Shopping Campaigns with Aggie Meroni
We are joined by Aggie Meroni, the founder and CEO of White Bee Digital, a paid social agency supporting eCommerce businesses as they scale.
She’s been super busy getting to grips with Advantage+ cam…
Offline: The 100% Open Rate with Unboxing Experiences with Dru Carpenter
This episode's Offline marketing expert is Dru Carpenter, the co-founder at Slippy.io – an amazing tool for creating personalised print inserts to put in your parcels.
We talk about the power of prin…