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Keep Optimising - Podcast

Keep Optimising

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. 

In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.

That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. 

- Current Mini-Series = Marketplaces, including Amazon

- Next Mini-Series = Preparing for Peak Season

- Last Mini-Series = SEO

Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates

You can hear a new episode for free every Wednesday. 

Each episode lasts about 30-45 minutes and is audio only.

I look forward to helping you keep optimising your marketing very soon!

Chloe Thomas, host of the show


About our host:

Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.

Marketing Entrepreneurship Education How To Business
Update frequency
every 7 days
Average duration
34 minutes
Episodes
276
Years Active
2020 - 2025
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Offline Marketing: How Personalized Unboxing Boosts Engagement and Sales with Doug Franklin, Penny Black

Offline Marketing: How Personalized Unboxing Boosts Engagement and Sales with Doug Franklin, Penny Black

Doug Franklin is the founder and CEO at Penny Black. Who are all about taking control of the unboxing experience to drive engagement and conversion rates through the roof. 

In this episode, we discuss…

00:28:13  |   Wed 17 Jul 2024
Offline Marketing: How to Maximise Catalogue Impact for Higher Conversions with Anna Wilson, Go Direct Marketing

Offline Marketing: How to Maximise Catalogue Impact for Higher Conversions with Anna Wilson, Go Direct Marketing

Anna Wilson has over 21 years experience optimising retention and acquisition strategies for growth for mail order retailers. Working both agency AND client side she has a wealth of experience to sha…

00:33:10  |   Wed 10 Jul 2024
Offline Marketing: How to Scale Your Offline Marketing & Maximise ROI with Nicky Lomax

Offline Marketing: How to Scale Your Offline Marketing & Maximise ROI with Nicky Lomax

Nicky Lomax is an expert buyer of Offline Media – spending 10 years at marketing and data agency more2, including leading the Media and Acquisition Data Planning team driving offline acquisition stra…

00:35:52  |   Wed 03 Jul 2024
Advertising: How to Balance Your Ad Channels for Maximum ROI with Wesley Hartley, Leaf

Advertising: How to Balance Your Ad Channels for Maximum ROI with Wesley Hartley, Leaf

Wesley is Chief Revenue Office at Leaf. Where he (and the rest of the Leaf team) are specialists in driving superior digital performance for DTC brands from ad click through to purchase.  

In this epi…

00:35:10  |   Wed 26 Jun 2024
Advertising: Podcast Ads Are Your New Secret Weapon to Increase Sales with Tom Webster, Sounds Profitable

Advertising: Podcast Ads Are Your New Secret Weapon to Increase Sales with Tom Webster, Sounds Profitable

Tom Webster is a partner at Sounds Profitable, the leading voice of significance for the digital audio industry, devoted to growing the podcast sector through audio insights, education and connection…

00:30:03  |   Wed 19 Jun 2024
Advertising: Must-Know Google Ads Updates & Winning Strategies in 2024 with Becky Hopkin and Jonny Hyams, Digital Gearbox

Advertising: Must-Know Google Ads Updates & Winning Strategies in 2024 with Becky Hopkin and Jonny Hyams, Digital Gearbox

Becky Hopkin and Jonny Hyams have both been on the show before – and this time we get them both!

Our favourite Google Ads experts from advertising agency Digital Gearbox. 

In this episode, we discuss:

00:30:51  |   Wed 12 Jun 2024
Advertising: Elevating & Optimising Your Meta Ads with Jon Loomer

Advertising: Elevating & Optimising Your Meta Ads with Jon Loomer

Jon Loomer’s been helping marketers and entrepreneurs reach their business goals through advanced Facebook marketing strategies since 2011!

And he’s (in my opinion) a must-follow if you want to know …

00:35:47  |   Wed 05 Jun 2024
Omnichannel: B2B eCommerce Strategies and Pitfalls to Avoid with Alex Weston, SparkLayer B2B

Omnichannel: B2B eCommerce Strategies and Pitfalls to Avoid with Alex Weston, SparkLayer B2B

Alex Weston leads the commercial strategy for SparkLayer B2B, a fast growing eCommerce B2B offering, which helps you to manage and grow your wholesale customer base. 

In this episode, we discuss: 

  • How…
00:31:47  |   Wed 29 May 2024
Omnichannel: Connected Commerce Strategies for Better Customer Journeys with Ben Lang, Shopify

Omnichannel: Connected Commerce Strategies for Better Customer Journeys with Ben Lang, Shopify

Ben Lang is the Head of Northern Europe and Dach at Shopify. Helping Shopify partners throughout these regions and beyond to help the retailers they work with build successful commerce strategies. 

In…

00:31:05  |   Wed 22 May 2024
Omnichannel: The 5-Step Process to Finding Your Perfect Marketplace with Jamie Lee

Omnichannel: The 5-Step Process to Finding Your Perfect Marketplace with Jamie Lee

Jamie Lee is all about driving digital and omnichannel growth, and has over 14 years experience of helping renowned brands do just that–including household names like Nike, Walmart, Sony AND emerging…

00:32:39  |   Wed 15 May 2024
Omnichannel: Tips for Cross Border Expansion to Achieve eCommerce Growth with Paul Walker, Global-e

Omnichannel: Tips for Cross Border Expansion to Achieve eCommerce Growth with Paul Walker, Global-e

Paul is a cross-border growth specialist at Global-e, where he uses his experience to help brands grow their sales and profits through exporting. 

In this episode, we discuss: 

  • Diversification as a way…
00:24:03  |   Wed 08 May 2024
Omnichannel: Harnessing Physical Retail for eCommerce Success with Oliver Banks, OB&Co

Omnichannel: Harnessing Physical Retail for eCommerce Success with Oliver Banks, OB&Co

Oliver Banks is the founder of retail consultancy OB&Co, host of The Retail Transformation Show podcast, Author of the brand new book “Driving Retail Transformation: How to Navigate Disruption and Ch…

00:28:24  |   Wed 01 May 2024
SEO: Link Building Tips for SEO with Rosa Mitchell, connective3

SEO: Link Building Tips for SEO with Rosa Mitchell, connective3

Rosa Mitchell is one of the team at connective3 a multi-award winning digital marketing agency who create market leaders. Working globally with brands such as AVON, Wren Kitchens, and Thortful, Rosa’…

00:40:39  |   Wed 24 Apr 2024
SEO: Technical Foundations create big wins with Brad Houldsworth and Matt Henton from Moss

SEO: Technical Foundations create big wins with Brad Houldsworth and Matt Henton from Moss

Brad Houldsworth is sales and strategy director at Remarkable Commerce – home of the UK’s most customisable eCommerce platform.

And Matt Henton is one of Brad’s happy clients– Head of eCommerce at fas…

00:35:44  |   Wed 17 Apr 2024
SEO: YouTube SEO Strategies for Long-Term Channel Growth with Louise Knight, Navigate Video

SEO: YouTube SEO Strategies for Long-Term Channel Growth with Louise Knight, Navigate Video

Louise Knight is one of the team at Navigate Video, an award-winning YouTube Agency who are focused on helping brands grow on YouTube, including (of course!) YouTube SEO. 

In this episode, we discuss:…

00:36:16  |   Wed 10 Apr 2024
SEO: Crafting Unique and Helpful Content for your eCommerce store with Yoast's Carolyn Shelby

SEO: Crafting Unique and Helpful Content for your eCommerce store with Yoast's Carolyn Shelby

Carolyn Shelby has been in digital marketing since 1994 (yes, it was a thing even then) specialising in SEO since 1997. She’s now Principal SEO at Newfold Digital and Yoast, continuing to develop inn…

00:30:27  |   Wed 03 Apr 2024
Email: 2024 Deliverability Update aka how to get into the Inbox with Emilia & Ali, Intuit Mailchimp

Email: 2024 Deliverability Update aka how to get into the Inbox with Emilia & Ali, Intuit Mailchimp

Emilia Swiecicka & Ali Wood are email marketing experts from Intuit Mailchimp, joining us to explain what all the recent deliverablity updates mean for you. 

In this episode, we discuss: 

  • Data Hygiene …
00:26:47  |   Wed 27 Mar 2024
Email: List Growth Sales Strategies with Hannah Spicer

Email: List Growth Sales Strategies with Hannah Spicer

Hannah Spicer has been helping luxury brands sell more online – especially with their email marketing since 2004. Including roles at Harvey Nichols, Stella McCartney, De Beers, and Kurt Geiger. Wow! …

00:26:45  |   Wed 20 Mar 2024
Email: Making the most of your ESP Software Tools with Daniel Budai

Email: Making the most of your ESP Software Tools with Daniel Budai

Daniel Budai has been doing email marketing since 2017, and he and his team have helped over 180 eCommerce brands to improve their sales. He’s the CEO & Founder of Budai Media where they focus only o…

00:27:10  |   Wed 13 Mar 2024
Email: AB Tests for Email Marketing Success with Bridget Poston

Email: AB Tests for Email Marketing Success with Bridget Poston

Bridget Poston is a conversion copywriter and email marketer helping DTC clients via her Beeline Copy agency. Where she creates human-first email marketing to keep your customers coming back, and fin…

00:32:29  |   Wed 06 Mar 2024
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