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Keep Optimising - Podcast

Keep Optimising

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. 

In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.

That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. 

- Current Mini-Series = Marketplaces, including Amazon

- Next Mini-Series = Preparing for Peak Season

- Last Mini-Series = SEO

Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates

You can hear a new episode for free every Wednesday. 

Each episode lasts about 30-45 minutes and is audio only.

I look forward to helping you keep optimising your marketing very soon!

Chloe Thomas, host of the show


About our host:

Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.

Marketing Entrepreneurship Education How To Business
Update frequency
every 7 days
Average duration
34 minutes
Episodes
276
Years Active
2020 - 2025
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Perfecting your

Perfecting your "Recession" DTC Marketing Plan with Ian Hammersley

Ian Hammersley is one of the Hammersley Brothers, Author of the brilliant and bestselling book “Ultimate Guide to eCommerce Growth”, CEO of Smartebusiness, and dabbler in running eCommerce stores too…

00:35:07  |   Wed 24 Aug 2022
Pricing - key to your eCommerce Growth with Burc Tanir, the eCommerce Pricing Guy

Pricing - key to your eCommerce Growth with Burc Tanir, the eCommerce Pricing Guy

Burc Tanir is the CEO of Prisync, the competitor price tracking & dynamic pricing software. Aka The eCommerce Pricing guy! Burc and his company help 100s of eCommerce companies improve their profits …

00:32:55  |   Wed 17 Aug 2022
GA4 everything you need to know for DTC Marketing with Dan Coleman

GA4 everything you need to know for DTC Marketing with Dan Coleman

Dan Coleman is a Google Analytics specialist and eCommerce Wizard and he's sharing the common sense guide to GA4 upgrades.

If you only pay attention to one GA4 resource - make it this one.

Since the st…

00:55:55  |   Wed 10 Aug 2022
Shopify Editions Update - how will it help your eCommerce Growth? with Honest eCommerce

Shopify Editions Update - how will it help your eCommerce Growth? with Honest eCommerce

Chase Clymer is the co-founder of Shopify agency Electric Eye, AND host of the Honest eCommerce Podcast.

He's joining us to discuss the ins and outs of the latest set of Shopify Editions updates - inc…

00:40:40  |   Wed 03 Aug 2022
Sales Driving Partnerships... with Influencer Marketing

Sales Driving Partnerships... with Influencer Marketing

Magda Houalla is the Director of Marketing Strategy at Aspire, the influencer marketing platform for high-growth eCommerce brands that’s used by over 700 brands to manage their influencer marketing.

00:34:54  |   Wed 27 Jul 2022
Sales Driving Partnerships... with Affiliate Marketing

Sales Driving Partnerships... with Affiliate Marketing

Rick Magennis is back on the podcast again to take us through how to get started with Affiliate Marketing (Plus what's working in 2022).

Rick has been in eCommerce marketing for nearly 10 years, growi…

00:39:36  |   Wed 20 Jul 2022
Sales Driving Partnerships... with your Customers

Sales Driving Partnerships... with your Customers

We're exploring how you can get new customers at a great price, who are a great fit for your business by partnering with your own customers.

Our guest is Jason Bell, Director of Partnerships at Loyalt…

00:29:20  |   Wed 13 Jul 2022
Sales Driving Partnerships... with other eCommerce stores

Sales Driving Partnerships... with other eCommerce stores

We're exploring how you can get new customers at a great price, who are a great fit for your business by partnering with other brands, retailers, and eCommerce stores.

Plus our guest will reveal the n…

00:32:45  |   Wed 06 Jul 2022
Facebook Ads: Facebook Ad types 101, plus which to use in eCommerce with Becky Hopkin

Facebook Ads: Facebook Ad types 101, plus which to use in eCommerce with Becky Hopkin

Becky Hopkin runs my favourite Ads agency – Digital Gearbox. As well as doing great work for a number of eCommerce brands they also run our ads across Google, Facebook, and Reddit.

She's back on the s…

00:38:54  |   Wed 29 Jun 2022
Facebook Ads: The 4 UGC Ads you should be using right now with Antoine Gagne from J7 Media

Facebook Ads: The 4 UGC Ads you should be using right now with Antoine Gagne from J7 Media

Antoine Gagné is the founder and CEO at J7 Media, a creative and data-driven Facebook Ads agency managing over $30m in yearly ad spend. J7 Media specialise in helping DTC brands grow their sales, and…

00:37:53  |   Wed 22 Jun 2022
Facebook Ads: The latest Video and Graphics tips with Ben Ryder from Nest

Facebook Ads: The latest Video and Graphics tips with Ben Ryder from Nest

Everything you need to know to improve your videos and graphics this year. (and save time!)

Ben Ryder is Head of Creative at Nest, and previously Content Specialist at Lululemon. Ben’s helped make Nes…

00:37:55  |   Wed 15 Jun 2022
Facebook Ads: Creating the perfect Founder Story Ad with Colby Flood

Facebook Ads: Creating the perfect Founder Story Ad with Colby Flood

Colby Flood is the founder of Facebook Ads agency Brighter Click, who regularly 2x or 3x their client’s Facebook Ad revenues. They’re managing over 20 million in ad spend, and have managed over 75 ha…

00:29:00  |   Wed 08 Jun 2022
Facebook Ads: Understanding your Customer's WHY is core to your success

Facebook Ads: Understanding your Customer's WHY is core to your success

If you listen to our sister show eCommerce MasterPlan, you’ll have recently heard me chatting with Rob about his phenomenally successful new eCommerce venture where they achieved sales of £200k in ju…

00:34:34  |   Wed 01 Jun 2022
You Asked, Chloe's answering - it's our epic 100th Episode

You Asked, Chloe's answering - it's our epic 100th Episode

For our 100th episode our host, Chloe Thomas, will be answering YOUR questions.

She's picked the 9 biggest questions we've been sent in to give you the answers you need to succeed this year.

If there'…

00:53:39  |   Wed 25 May 2022
SEO: Why you should fix your CRO before you work on your SEO with Luke Carthy

SEO: Why you should fix your CRO before you work on your SEO with Luke Carthy

Luke Carthy started his eCommerce career client side, then after being invited to speak at MozCon 2019 (oh yes!) he decided to go at it alone. He now spends his days helping his clients deliver susta…

00:40:44  |   Wed 18 May 2022
SEO: Protecting and Repairing your Online Reputation with Justin Seibert

SEO: Protecting and Repairing your Online Reputation with Justin Seibert

Justin Seibert is the President of Direct Online Marketing, a top 200 Premier Google Partner who have clients around the world.. Justin and his team have been helping clients with their SEO marketing…

00:30:51  |   Wed 11 May 2022
SEO: Discover the top Link Building Strategy for eCommerce in 2022 with Brandon Leibowitz

SEO: Discover the top Link Building Strategy for eCommerce in 2022 with Brandon Leibowitz

Brandon Leibowitz got his first SEO job WAY BACK in 2007! Building the SEO power for a new eCommerce site with over 10,000 skus. Soon after that he founded his agency “SEO Optimizers” where they are …

00:29:02  |   Wed 04 May 2022
Email Marketing: Customer-First Data for Customer Retention with Klaviyo's Gemma Banks

Email Marketing: Customer-First Data for Customer Retention with Klaviyo's Gemma Banks

In this episode, we’re going to be getting into how Customer-First Data and Zero Party data can be used to improve customer retention – upping those all-important CLV stats, and stopping your competi…

00:29:39  |   Wed 27 Apr 2022
Email Marketing: The Email Content Trends you need to know with Pure360's Komal Helyer

Email Marketing: The Email Content Trends you need to know with Pure360's Komal Helyer

Komal Helyer really knows her email marketing! She is the VP of Marketing at Email marketing platform Pure360, AND Chair of the DMA Email Marketing Council. She’s been in marketing for even longer th…

00:33:41  |   Wed 20 Apr 2022
Email Marketing: Using Pinterest to Grow your Email List with Laura Rike

Email Marketing: Using Pinterest to Grow your Email List with Laura Rike

Laura’s been helping business owners and marketers improve their Pinterest performance for over a decade! Sharing the best strategies, and how to make those strategies work time and time again for yo…

00:31:03  |   Wed 13 Apr 2022
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