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Keep Optimising - Podcast

Keep Optimising

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. 

In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.

That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. 

- Current Mini-Series = Marketplaces, including Amazon

- Next Mini-Series = Preparing for Peak Season

- Last Mini-Series = SEO

Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates

You can hear a new episode for free every Wednesday. 

Each episode lasts about 30-45 minutes and is audio only.

I look forward to helping you keep optimising your marketing very soon!

Chloe Thomas, host of the show


About our host:

Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.

Marketing Entrepreneurship Education How To Business
Update frequency
every 7 days
Average duration
34 minutes
Episodes
276
Years Active
2020 - 2025
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Marketplaces: How to Optimise Your Amazon Ads for Maximum Profit and Traffic with George Meressa, Clear Ads

Marketplaces: How to Optimise Your Amazon Ads for Maximum Profit and Traffic with George Meressa, Clear Ads

George Meressa is the CEO and Founder at Clear Ads, an expert Amazon Advertising Agency. Founded in 2011, they’ve helped 100s of brands from around the world increase their Amazon sales.

Dive in:

[05:0…

00:33:45  |   Wed 10 Sep 2025
Marketplaces: How to Boost Amazon Sales with On-Platform Influencer Content, with Kathleen Kobel

Marketplaces: How to Boost Amazon Sales with On-Platform Influencer Content, with Kathleen Kobel

Kathleen Kobel is an Amazon selling expert. She’s spent the last 15 years helping over a 1,000 brands to launch and grow on the platform.

Three years ago she doubled down on the Amazon Influencer oppo…

00:31:44  |   Wed 03 Sep 2025
Marketplaces: Insider Strategies to Boost Organic Traffic and Ads Performance on Amazon with Farhan Huq, Simple Sellers

Marketplaces: Insider Strategies to Boost Organic Traffic and Ads Performance on Amazon with Farhan Huq, Simple Sellers

Farhan Huq is the co-founder at Simple Sellers, a team of ex-Amazonians who make Amazon selling simple. Han’s focus is helping their clients to build $1million+ marketplace businesses.

Dive in:

[04:47]…

00:30:10  |   Wed 27 Aug 2025
Marketplaces: Proven Amazon Strategies for Optimising Product Pages and Boosting Sales with Emma Bagley

Marketplaces: Proven Amazon Strategies for Optimising Product Pages and Boosting Sales with Emma Bagley

Emma Bagley is the founder of Zeal Agency, a boutique Amazon growth agency focused on conversions. Blending performance marketing and brand story-telling to help their brands scale profitably.

Dive in…

00:34:54  |   Wed 20 Aug 2025
Marketplaces: How to Choose Channels and Grow Profits Strategically with Will Haire

Marketplaces: How to Choose Channels and Grow Profits Strategically with Will Haire

Will Haire is co-founder of BellaVix, a boutique agency specializing in scaling retail brands on marketplaces like Amazon, Walmart, and Target. Using the right strategies for each brand they’ve gener…

00:37:28  |   Wed 13 Aug 2025
SEO: The 3 Questions Every eCommerce Brand Should Be Asking with Dan Coleman

SEO: The 3 Questions Every eCommerce Brand Should Be Asking with Dan Coleman

Dan Coleman is an eCommerce Wizard.

He’s accredited by both the Chartered Institute of Marketing AND the Institute of Data & Marketing Association! And via his consultancy Coleman Marketing he’s worke…

00:37:15  |   Wed 06 Aug 2025
SEO: How to Improve eCommerce SEO with a Content Quality Audit with Ian Ferguson

SEO: How to Improve eCommerce SEO with a Content Quality Audit with Ian Ferguson

Ian Ferguson is a Freelance SEO consultant, specialising in helping eCommerce brands to grow their revenue from organic search. He’s been improving SEO performance for over 15 years getting deep into…

00:35:49  |   Wed 30 Jul 2025
SEO: How to Drive SEO Buy-In From Plan to Execution with Owain Lloyd-Williams

SEO: How to Drive SEO Buy-In From Plan to Execution with Owain Lloyd-Williams

Getting buy-in for your SEO plans can often feel like navigating a maze, but we’re here to simplify that journey. The main takeaway from today’s discussion is that understanding the unique story and …

00:37:46  |   Wed 23 Jul 2025
SEO: Using TikTok Data to Create High-Impact Content with Christine Corbin

SEO: Using TikTok Data to Create High-Impact Content with Christine Corbin

Using TikTok data to create trending on-site content is a game changer for eCommerce brands. In this episode, Christine Corbin shows us how to use TikTok’s Creator Search Insights tool to find keywor…

00:32:23  |   Wed 16 Jul 2025
SEO: ChatGPT + Shopify... How can you capitalise on AI Shopping? with Sam Wright, Blink

SEO: ChatGPT + Shopify... How can you capitalise on AI Shopping? with Sam Wright, Blink

Understanding the rapidly evolving landscape of SEO is more crucial than ever, especially with the introduction of ChatGPT's shopping functionality. In this episode, we explore how the integration of…

00:27:06  |   Wed 09 Jul 2025
Google Ads: The Ultimate Guide to Six-Figure Campaigns with Issy Johnson, Stellar Search

Google Ads: The Ultimate Guide to Six-Figure Campaigns with Issy Johnson, Stellar Search

Managing a six-figure budget for Google Ads can be a game changer for your marketing strategy. In this episode with Google Ads expert Issy Johnson, we dive into effective strategies for maximizing yo…

00:28:42  |   Wed 02 Jul 2025
Google Ads: Advanced Tips for Precision Conversion Tracking and Optimisation with Michael Cole, Everflow

Google Ads: Advanced Tips for Precision Conversion Tracking and Optimisation with Michael Cole, Everflow

Precision tracking and reporting in Google Ads is key to effectively optimising your campaigns and driving meaningful sales. In today’s episode, we dive into how understanding different buyer persona…

00:36:47  |   Wed 25 Jun 2025
Google Ads: Optimising Your Shopping Feed for Maximum Impact with Danny Ireland, Launch

Google Ads: Optimising Your Shopping Feed for Maximum Impact with Danny Ireland, Launch

If you're looking to ramp up your Google Ads game, optimising your shopping feed is a crucial step you shouldn't overlook. In this episode with Danny Ireland, we dive deep into how feeding the algori…

00:32:49  |   Wed 18 Jun 2025
Google Ads: Audience Targeting Strategies for eCommerce Brands with Jyll Saskin Gales

Google Ads: Audience Targeting Strategies for eCommerce Brands with Jyll Saskin Gales

Your customer list is your most powerful asset when it comes to Google Ads, and sharing that information with Google unlocks a wealth of opportunities for effective audience targeting. In this episod…

00:28:38  |   Wed 11 Jun 2025
Google Ads: The 5 Dos and 5 Don'ts of PMax Optimisation with Becky Hopkin and Jonny Hyams

Google Ads: The 5 Dos and 5 Don'ts of PMax Optimisation with Becky Hopkin and Jonny Hyams

If you're looking to up your game with Google Ads, you're in the right place. We're diving deep into the world of Performance Max, or PMAX, and sharing the five essential dos and five key don’ts for …

00:33:26  |   Wed 04 Jun 2025
Email & SMS: Why SMS Should Be Your Next Marketing Move with Naomi Davies

Email & SMS: Why SMS Should Be Your Next Marketing Move with Naomi Davies

SMS is a very personal channel that goes directly to your phone, making it an essential part of your marketing strategy. In this episode, we dive into how to effectively integrate SMS into your email…

00:26:54  |   Wed 28 May 2025
Email: Increase Loyalty to Grow CLV & Profits with Anna Frapwell, Neon Digital Clicks

Email: Increase Loyalty to Grow CLV & Profits with Anna Frapwell, Neon Digital Clicks

Building customer loyalty isn’t just a nice-to-have; it’s essential for any brand looking to thrive. We dive deep into the heart of loyalty programs in this episode, emphasizing that true engagement …

00:31:04  |   Wed 21 May 2025
Email & SMS: Data-Driven Welcome Campaigns—Insights from Samantha Burmeister

Email & SMS: Data-Driven Welcome Campaigns—Insights from Samantha Burmeister

Samantha Burmeister joins us to dive into the world of email welcome campaigns, emphasizing that the key takeaway is to gather valuable data about your audience. Understanding not just who buys, but …

00:30:04  |   Wed 14 May 2025
Email: Popups 101: How to Craft the Perfect Signup Experience with Shaan Arora

Email: Popups 101: How to Craft the Perfect Signup Experience with Shaan Arora

Maximising email sign-ups is the name of the game in our latest chat. We dive deep into the effectiveness of using mystery offers over straightforward discounts, revealing how this simple tweak can s…

00:29:55  |   Wed 07 May 2025
Email & SMS: Your Customer Retention Playbook with George Kapernaros, Yocto

Email & SMS: Your Customer Retention Playbook with George Kapernaros, Yocto

Building a solid retention marketing playbook starts with understanding that your best ideas come from your customers, not from free templates or competitor research. In this episode, we dive deep in…

00:34:54  |   Wed 30 Apr 2025
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