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Keep Optimising - Podcast

Keep Optimising

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. 

In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.

That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. 

- Current Mini-Series = Marketplaces, including Amazon

- Next Mini-Series = Preparing for Peak Season

- Last Mini-Series = SEO

Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates

You can hear a new episode for free every Wednesday. 

Each episode lasts about 30-45 minutes and is audio only.

I look forward to helping you keep optimising your marketing very soon!

Chloe Thomas, host of the show


About our host:

Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.

Marketing Entrepreneurship Education How To Business
Update frequency
every 7 days
Average duration
34 minutes
Episodes
276
Years Active
2020 - 2025
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Facebook Ads: Exploring the cutting edge Dark Posts strategy with John Hagan

Facebook Ads: Exploring the cutting edge Dark Posts strategy with John Hagan

John was recently head of growth at Purelei (just named fastest growing Shopify store in Germany in 2020) and is also co-founder at Volt, a Facebook Ads agency that specialises in Dark Posting. Dark …

00:37:04  |   Wed 17 Feb 2021
Facebook Ads: What Video Ads to create and how to improve results with Lauren Schwartz

Facebook Ads: What Video Ads to create and how to improve results with Lauren Schwartz

Lauren has been in graphic design since 2006, and over the years has got increasingly involved in what it takes to makes ad campaigns successful. In 2014 she consolidated her love for eCommerce sales…

00:34:45  |   Wed 10 Feb 2021
Facebook Ads: Images that work NOW, and how to keep them working with RJ Talyor

Facebook Ads: Images that work NOW, and how to keep them working with RJ Talyor

RJ has spent the last 15 years creating and selling marketing software to make our lives easier and our results better. In 2016 he founded Pattern89, an AI simulation tool that predicts which creativ…

00:34:54  |   Wed 03 Feb 2021
Marketing Foundations: Storytelling the why, the how, the what with Chloe Thomas

Marketing Foundations: Storytelling the why, the how, the what with Chloe Thomas

In this episode our host Chloe Thomas is taking over to take you through how to work storytelling into your marketing in order to speed up time to purchase, increase likelihood of purchase, and incre…

00:39:42  |   Wed 27 Jan 2021
Marketing Foundations: Analytics. Getting the data you need to Keep Optimising with Luke Carthy

Marketing Foundations: Analytics. Getting the data you need to Keep Optimising with Luke Carthy

Luke started his eCommerce career client side, then after being invited to speak at MozCon 2019 (oh yes!) he decided to go it alone. He now spends his days helping his clients deliver sustainable eCo…

00:42:08  |   Wed 20 Jan 2021
Marketing Foundations: Your Team, how to work remotely successfully with Shauna Moran

Marketing Foundations: Your Team, how to work remotely successfully with Shauna Moran

Shauna spend 4 years working in partnership for eCommerce site platforms Shopify and Kooomo before founding her own business Operate Remote in 2018 to help businesses create remote working environmen…

00:44:00  |   Wed 13 Jan 2021
Marketing Foundations: The Right Tech Stack with eCommerce Tech's Derric Haynie

Marketing Foundations: The Right Tech Stack with eCommerce Tech's Derric Haynie

Derric is the Chief eCommerce Technologist at eCommerce Tech, Since 2014 he’s worked across the eCommerce world – he’s been a marketing agency CEO, and been in house running the marketing for a beaut…

00:42:03  |   Wed 06 Jan 2021
Content Marketing: User Generated Content how make it work for you with Joanna Steele

Content Marketing: User Generated Content how make it work for you with Joanna Steele

Joanna Steele is The UGC Queen, what Joanna doesn’t know about getting customer reviews and using them to increase sales is very little! Until Feb 2020 she was the Senior Reviews and Customer Generat…

00:33:24  |   Wed 30 Dec 2020
Content Marketing: How design fits into your content strategy with Shayne Tilley from 99designs

Content Marketing: How design fits into your content strategy with Shayne Tilley from 99designs

Shayne is Head of Marketing at 99designs. Shayne’s been in marketing for over 15 years, and has the perfect marketing aptitude list – a touch of nerd, a sprinkling of creativity, and a dusting of mat…

00:42:22  |   Wed 23 Dec 2020
Content Marketing: What does a modern PR strategy look like? with Mark Hook

Content Marketing: What does a modern PR strategy look like? with Mark Hook

Mark is the Global Director of PR and Communications at digital operations solutions supplier Brightpearl. He’s been in PR for over 10 years working for content sites, hospitals, at a PR agency AND a…

00:35:10  |   Wed 16 Dec 2020
Content Marketing: Outreach and Digital PR tips with Spark Toro's Rand Fishkin

Content Marketing: Outreach and Digital PR tips with Spark Toro's Rand Fishkin

Back in 2003 Rand co-founded what has become one of the pillars of SEO knowledge sharing, and an awesome software tool set – yes Moz.

Now he’s busy with a new software tool, SparkToro a market resear…

00:42:59  |   Wed 09 Dec 2020
Content Marketing: Blogging - how to make it work for you with Fynn Glover of Matcha

Content Marketing: Blogging - how to make it work for you with Fynn Glover of Matcha

Since 2011 Fynn has been helping business to tell their story. Most recently that’s led to him founding Matcha – a blog system developed specifically for DTC and eCommerce businesses. We chat about h…

00:37:34  |   Wed 02 Dec 2020
Social Media: Instagram - what you should do with Chloe Alysse from Tailwind

Social Media: Instagram - what you should do with Chloe Alysse from Tailwind

Chloe Bubert is an influencer and affiliate manager at Tailwind – which is an Instagram and Pinterest Scheduling and Analytics tool. As well helping lots of businesses make the most of their Instagra…

00:42:36  |   Wed 25 Nov 2020
Social Media: How to get your Customers raving about you on social with Dan Gingiss

Social Media: How to get your Customers raving about you on social with Dan Gingiss

Dan is the author of the bestselling book “Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media”, AND co-host of “The Experience This! Show” podcast.

Get all the…

00:34:59  |   Wed 18 Nov 2020
Social Media: How to use Nano Influencers to grow your sales with Neal Schaffer

Social Media: How to use Nano Influencers to grow your sales with Neal Schaffer

For over 10 years Neal’s been deep in the world of social media running an agency (PDCA Social), teaching at 3 universities around the world, speaking at conferences around the world AND hosting the …

00:41:37  |   Wed 11 Nov 2020
Social Media: What's the Point of Social Media with Matt Edmundson

Social Media: What's the Point of Social Media with Matt Edmundson

Matt’s been in eCommerce since 2002, running his own eCommerce business – Jersey Company which since 2006 has global sales in excess of $75m. In recent years he’s branched out to help others and now …

00:39:22  |   Wed 04 Nov 2020
Advertising: Explore the Blue Ocean of Pinterest Ads with Elle McCann

Advertising: Explore the Blue Ocean of Pinterest Ads with Elle McCann

Elle has been helping eCommerce stores grow for over 10 years at her business Curious Themes, both building over 150 Shopify stores AND as the host of the Curious Themes YouTube channel where she has…

00:32:41  |   Wed 28 Oct 2020
Advertising: Creative that SELLS on Facebook and Instagram Ads with Kevin Urrutia

Advertising: Creative that SELLS on Facebook and Instagram Ads with Kevin Urrutia

Kevin owns several successful eCommerce Stores, hosts the Digital marketing Fastlane podcast AND runs the #1 Facebook Ads agency Voy Media. In the last episode we got deep in to securing your Faceboo…

00:35:56  |   Wed 21 Oct 2020
Advertising: The Essential Facebook Ad Strategies for Q4 success with Sarah Geoffrion

Advertising: The Essential Facebook Ad Strategies for Q4 success with Sarah Geoffrion

Sarah is the head of delivery at Nest Performance. For the last 4 years Sarah’s been deep in the world of PPC running ads across Adwords, Facebook, Instagram and more. Over the summer Nest did a HUGE…

00:39:54  |   Wed 14 Oct 2020
Advertising: Google Shopping Campaign Tips with Mark Hammersley

Advertising: Google Shopping Campaign Tips with Mark Hammersley

Mark is one half of the awesome Hammersley Brothers, CMO of the award winning eCommerce growth specialists smartebusiness AND author of the excellent book ‘The Business Owner’s Guide to Google Shoppi…

00:46:12  |   Wed 07 Oct 2020
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