Impact Pricing
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value.
Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices.
Pricing is really about creating, communicating and capturing value.
- Update frequency
- every 3 days
- Average duration
- 13 minutes
- Episodes
- 522
- Years Active
- 2021 - 2025
Blogcast: Unlocking Portfolio Value Through Strategic Price Increases
This is an Impact Pricing Blog published on December 9, 2024, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/unlocking-portfolio-val…
Smart Pricing Strategies that Drive Growth and Maximize Profit with Joshua Lowe
Joshua Lowe is a solution-focused pricing professional with a proven track record in pricing (10 years) and pricing transformation (3+ years). He also has an expertise in implementing and utilizing P…
Blogcast: What Is Value?
This is an Impact Pricing Blog published on December 2, 2024, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/what-is-value/
If you ha…
Navigating the Complexities of Healthcare Pricing and Technology Integration with Dave Brown
Dave Brown is a CEO / Founder of QiiQ Healthcare which is developing an AI assistant for healthcare workers, to invigorate the deep sense of fulfillment in delivering high quality care - frictionless…
Blogcast: Confused Buyers Don’t Buy: A Case Study In How to Align SaaS Pricing with Customer Value
This is an Impact Pricing Blog published on November 24, 2024, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/confused-buyers-dont-b…
Strategic Price Increase: How to Plan, Communicate, and Succeed with Mark Peacock
Mark Peacock helps B2B Tech & Consulting firms expand margin & revenue growth with tailored pricing solutions & sales enablement.
In this episode, Mark shares practical strategies for implementing pr…
Blogcast: Perfect Pricing Is Impossible (and That’s OK)
This is an Impact Pricing Blog published on November 18, 2024, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/perfect-pricing-is-imp…
Rebates as a Strategic Tool in Pricing: Transforming Customer Behavior and Driving Profitability with Mark Gilham
Mark Gilham is an experienced senior executive with a proven track record in finance, strategy, and consulting. He brings deep expertise in driving commercial success, improving operational efficienc…
Blogcast: You Influence Your Customers’ Willingness to Pay
This is an Impact Pricing Blog published on November 11, 2024, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/you-influence-your-cus…
The Secret to Confidently Raising Your Prices Without the Backlash with Vance Morris
Vance Morris is a former Disney Leader turned entrepreneur, coach, speaker and author. He helps businesses deliver extraordinary customer experiences through workshops, boot camps, and training at Di…
Blogcast: The Fluid Nature of Willingness to Pay: How Context Shapes Your Pricing Strategy
This is an Impact Pricing Blog published on November 4, 2024, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/the-fluid-nature-of-wil…
Pricing Transformation: Insights on Software, Segmentation, and Change Leadership with Stephan Liozu
Stephan Liozu is a business executive with deep knowledge in pricing strategy, value-based pricing, monetization, and transformations. He speaks the language of sales, pricing, finance, and the C-sui…
Exploring the Future of AI: Prompt Management and Generative Thinking with Steven Forth
Steven Forth is Ibbaka’s Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm.
In this episode, Steven discusses how AI, particularly transformer models, is revolutionizing busin…
Blogcast: Context Driven Pricing: The Ultimate Pricing Strategy
This is an Impact Pricing Blog published on October 24, 2024, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/context-driven-pricing-…
Balancing Academic Insights and Real-World Pricing Strategies with Russ Winer
Russ Winer is a William H. Joyce Professor of Marketing, Stern School of Business, New York University. His specialties include pricing, new technologies, consumer choice models, and advertising.
In …
Blogcast: Profit vs. Market Share: Which Should Your Business Prioritize?
This is an Impact Pricing Blog published on October 17, 2024, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/profit-vs-market-share-…
Mastering Value-Based Selling: Five Steps to Winning and Retaining Customers with Mike Wilkinson
Mike Wilkinson is referred to as The Value Sales Expert whose focus is on value and value selling.
In this episode, Mike shares what is involved in a successful value-based selling to enable tailore…
Blogcast: What Every Team Should Learn from Pricing Experts: Focus on Value
This is an Impact Pricing Blog published on October 10, 2024, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/what-every-team-should-…
How Philips Healthcare Drives Profitability Through Value-Based Pricing with Daniel Cho
Daniel Cho has over 29 years of experience in the healthcare industry, currently serving as the Senior Director of Global Pricing at Philips Healthcare. With a background in sales, product management…
Blogcast: For B2B, Value Is Incremental Profit
This is an Impact Pricing Blog published on October 3, 2024, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/for-b2b-value-is-increme…