IA Forward

Shane and Tonya discuss a surprising recent article from Insurance Journal on what Millennials and Gen Z think about insurance, as well as Shane's recent experience with his daughter purchasing insur…

Not getting the results you're expecting from your marketing dollars? Shane and Tonya discuss mistakes agents make, where NOT to spend your money, and why it's not working.

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Shane and Tonya discuss the idea of asking questions, being genuine, and authentically learning to create the perception of expertise - especially with businesses and creating referral sources. 

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Shane and Tonya discuss insurance guru Brian Besch's theories on clients, selling, perception of value, book building, and being a connector. 

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Are you starting to hit the panic button in this hard market? Shane and Tonya discuss options to keep your agency afloat as the changes keep happening.

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Looking for tools to change the conversation in this hard market? Shane and Tonya discuss the evolution of telematics, changing your lens as a agent, and how to market it to clients effectively.

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Shane and Tonya explore the dynamics of how to successfully work with your spouse, children, siblings, and parents.

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Google and Facebook Reviews are a vital part of marketing your insurance agency. Shane and Tonya discuss how to take a bad review and make it work in your favor.

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In a post-pandemic world, using video to create client relationships is becoming the norm. Shane and Tonya discuss using video in your agency, as well as the LSU Tigers winning the Men's College Worl…

Shane and Tonya discuss changes in the industry, what they mean for our agencies, and what long-term outlook planning should look like.

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We're all tired of politics, but decisions constantly being made that affect our livelihood as agency owners. Shane and Tonya discuss electing or appointing commissioners, the long-term effects of re…

Shane and Tonya discuss honoring your commitments to your family, your team, your clients, and your community. 

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Shane and Tonya discuss why small independent agencies are attractive to cyberterrorists, what your clients' information is worth on the dark web, and how to protect yourself.

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Shane and Tonya discuss the independent agency system, insurtechs, direct, and  exclusive channels, and why our future is exciting as independent agents.

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Great athletes consistently watch game tape to improve their skills and find patterns. Shane and Tonya discuss the idea of using "game tape" within our agencies  to improve performance and help new i…

Hurricane Season is here! Shane and Tonya discuss ways to educate your clients on their need for flood insurance protection.

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As your agency grows, things can get complicated fast. Shane and Tonya discuss why it's imperative to keep it simple, automate where possible, and use the technology that you have before purchasing m…

Looking to buy a book of business? Want to set your agency up for success when it's time to sell?  Shane and Tonya discuss M&A do's and don'ts.

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It may sound like an oxymoron, but being an authentic chameleon should be your goal in the insurance business. Shane and Tonya discuss asking the right questions,  figuring out what is most important…

As an agency owner, managing your energy is even more important than managing your time. Shane and Tonya discuss choosing who and what deserves your energy and how to reduce energy draining activitie…