Hit Record Podcast - FI GROW Solutions
FI GROW Solutions is a partner agency that works with credit unions and community banks to help drive growth and sales. We think bank marketing is broken! We decided to "Hit Record" during our strategic conversations around what's working for our partners, to share with other bank and credit union marketers and executives. If you're looking for best practices for your bank or credit union, join us while we talk all things sales, marketing and strategy for financial institutions!
- Update frequency
- every 12 days
- Average duration
- 11 minutes
- Episodes
- 101
- Years Active
- 2021 - 2025
Episode 21 - How to Better Use Video in Sales Follow-Up for Your Bank Or Credit Union
When it comes to maximizing sales at your financial institution, using videos in your sales follow-up increases response rates and shortens the length of a typical sales cycle. Tune in as the FI GRO…
Episode 20 - How to Keep Content Fresh & Relevant for Your Bank or Credit Union
The FIGROW team discusses best practices and tips to drive fresh content on your website and other digital assets. Your website should present new, relevant, and interesting information that will dri…
Episode 19 - What Kinds of Social Media Contests Work Best for Financial Institutions
The rules for social media contests have shifted on Facebook and Instagram, especially what works when it comes to running contests. For Community Banks and Credit Unions, your goal for social media …
Episode 18 - How the Impact over Activity Test can Benefit Your Financial Institution
When it comes to new initiatives and undertakings, your community bank or credit union must consider if the long term impact of any given strategy outweighs the cost and effort put into that said str…
Episode 17 - Driving More Mission-Driven Community Impacts for Your Financial Institution
The FI GROW team discusses what's currently trending when it comes to mission-driven policies for community banks and credit unions. Here are some effective ways to better define your financial insti…
Episode 16 - For Just a Few Dollars a Day Your Financial Institution Can Reach Thousands
The FIGROW team discusses how your community bank or credit union can reach thousands of potential customers in your area, to build brand awareness, by investing a few dollars a day into engagement a…
Episode 15 - How Much Should a New Website Cost Your Bank or Credit Union
The FIGROW team discusses the cost of rebuilding your bank or credit union website and creating a fully functioning "digital branch". What's the difference? A website is like a digital brochure, but…
Episode 14 - Using Google Display Ads for Financial Institutions
The FI GROW team discusses Google display ads versus Google search ads, and when it's appropriate for community banks and credit unions to leverage the two to drive conversions for their products and…
Episode 13 - Creating PPC Ads that Really Convert
The FI GROW team discusses how to create successful pay-per-click ads on Google to drive customers in-market for your community bank or credit union products and services.
Episode 12 - Website Features Your Financial Institution Can't Live Without
The FI GROW team discusses must-have website features and best practices for your bank or credit union website, such as smart-content, chatbots, and more!
Episode 11 - Don't Blame the Platform if Your Digital Ads Aren't Working
The FI GROW team discusses how Community Banks and Credit Unions should strategize their Ad strategies when it comes to the different social media and PPC advertising platforms. It's important for yo…
Episode 10 - You're Not Sending Enough Emails
The FI GROW team discusses why your bank or credit union isn't sending enough emails out to your subscribers. Here's everything you need to know about email frequency for your financial institution!
Episode 9 - Make Your CEO Smile by Converting Indirect Customers
The FI GROW team discusses how to convert indirect members or customers to larger relationships and the different types of messaging that goes into growing that relationship beyond their 3rd party co…
Episode 8 - More Budget Isn't Always Better
The FI GROW team discusses why a bigger budget with Social Media ads doesn't correlate with better campaign results. Tune in to learn how your bank or credit union can be more strategic with the allo…
Episode 7 - Budgeting for Your Bank or Credit Union Digital Branch
The FI GROW team define what a Digital Branch exactly is, why it's important for your financial institution to take the steps forward to building one and all the best practices when it comes to budge…
Episode 6 - Emails Your Financial Institution Must Send
The FI GROW team discusses the types of emails your bank or credit union should be sending to your members. We also discuss email frequency and how current industry email standards are shifting to se…
Episode 5 - What Apple's iOS 15 Update Means for Financial Institution Marketers
The FI GROW team discusses how Apple's recent iOS 15 update has impacted advertising on online platforms, by allowing users to opt out of tracking. This in turn, could be problematic when it comes to…
Episode 4 - How to Build a Product Page that Actually Converts
The FI GROW team discusses how your bank or credit union can build product pages that actually convert. We cover all aspects from defining different types of conversions, lead captures, moving custom…
Episode 3 - Holiday Credit Card Promotions for Financial Institutions
The FI GROW team discusses what banks and credit unions need to be doing for credit card promotions around the holidays. Tune in for the best practices for a successful holiday credit card promotion.
Episode 2 - Should Your Financial Institution Bid on Branded Keywords?
The FI GROW team talks about whether your financial institution should or should not be bidding on it's own name as a keyword for pay-per-click (PPC) campaigns. Known as "branded keywords" - these se…