Hit Record Podcast - FI GROW Solutions
FI GROW Solutions is a partner agency that works with credit unions and community banks to help drive growth and sales. We think bank marketing is broken! We decided to "Hit Record" during our strategic conversations around what's working for our partners, to share with other bank and credit union marketers and executives. If you're looking for best practices for your bank or credit union, join us while we talk all things sales, marketing and strategy for financial institutions!
- Update frequency
- every 12 days
- Average duration
- 11 minutes
- Episodes
- 101
- Years Active
- 2021 - 2025
Episode 41 - Top Tips for Making Sure Your Next Website Project Stays On-Time
One of the biggest challenges with website projects is keeping them moving on time. Typically, we recommend a six-month timeline, which involves creating the content and getting it approved, designed…
Episode 40 - How to Drive & Track New Account and Loan Applications with Google Pay Per Click Ads
We've shifted the tracking for our Google Ads clients towards a more effective way of tracking and optimizing for concrete conversions - whether it be a customer applying for a new account or a loan …
Episode 39 - Managing Successful Teams & Communications in the Remote Work Environment
Are you considering having your bank or credit union marketing team or sales team start to work remotely or already working remotely? If so, you should first assess tools to make sure they have not …
Episode 38 - How Your Bank or Credit Union Should Handle Fraud or Spam on Social Media
A financial institution affiliated with the local college is running a giveaway for football tickets through a social media contest. But a scammer has targeted their social media contest and attempt…
Episode 37 - How to Foster Marketing Employee Growth at Your Bank or Credit Union
Financial institution marketers can sometimes struggle getting internal buy-in for certain strategies, which can make them feel undermined. Fostering growth for you bank and credit union marketers ca…
Episode 36 - How to Use Digital Ads During Times of Rising Interest Rates
As interest rates rise, the demand for mortgage products is going down. Naturally that's going to drive up the costs of conversions around mortgage products when it comes to pay-per-click ads. The FI…
Episode 35 - Target a New Region or Audience for your Bank or Credit Union with Paid Ads
We focus on how to use pay per click ads to drive reach and engagement in new markets or regions for financial institutions. Important steps you'll want to follow:
- Create a whole new campaign, only t…
Episode 34 - How to Get the Most Out of Digital Ads for Your Bank or Credit Union
What is the most consistent conversions that marketers and executives at a bank or credit union can hope for when they're running digital ads online for their products and services?
- Products with the …
Episode 33 - How Project Management can be a Game Changer for Your New Bank or Credit Union Website
When it comes to managing the development of a new website for your financial institution, we recommend a collaborative effort between:
- Your Financial Institution
- Third Party Marketing Agency
- Web Design…
Episode 32 - Why Sales Cannot Be a Four Letter Word at Your Bank or Credit Union
Sales is very necessary for the growth of your financial institution, but how do we achieve that in a way that is authentic, really meaningful, and led by the buyer?
• It starts with employee educatio…
Episode 31 - Using a Robust CRM to Take Your Business Development Efforts to the Next Level
We discuss how marketing working in tandem with a robust CRM and marketing automation tool can help business development professionals do a better job of reaching their prospects and growing relation…
Episode 30 - How Brand Ambassadors can be a Game Changer for Your Bank or Credit Union
It's important to humanize your brand and really lean into one of your greatest assets as a smaller financial institution, which is your staff. This is how you differentiate yourself from other bigge…
Episode 29 - What are the Key Priorities for Every New Bank or Credit Union Website
Your bank or credit union's website needs to have a cutting edge design in order to accomplish not only sales and conversions, but to have a successful digital branch. Your digital branch is your la…
Episode 28 - 3 Key Building Blocks You Need for Any Successful Marketing Campaign
When designing a marketing campaign that is going to deliver for a bank or credit union you want to implement consistency, content, and testing.
- You want to be consistent in terms of what you're sayi…
Episode 27 - Ultimate Guide to How Your Bank or Credit Union Can Reach a Younger Audience Online
Executives at all levels at community banks and credit unions want to reach younger audiences, but how do you get in front of younger audiences online? The FI GROW team discusses how community financ…
Episode 26 - Critical Tactics for Driving More Reviews Online for Your Financial Institution
The FI GROW team discusses best practices to drive more online reviews for banks and credit unions. It's key for your financial institution to gain more positive online reviews at the right time, pro…
Episode 25 - Designing a SEO Strategy with Sound Keyword Research
The FI GROW team discusses how to really use keywords and the information around them, especially keyword difficulty, to inform what kind of content you're creating for your bank or credit union. Mor…
Episode 24 - Key Mistakes to Avoid When Responding to Negative Comments Online
Meredith Olmstead and Ida Burr discuss how to respond and deal with negative comments and feedback, especially on social media for banks and credit unions. FI GROW handles a lot of those situations w…
Episode 23 - Content that Works Well to Promote Mortgage Products
When it comes to creating content around Mortgage products and services, there a few opportunities for your credit union or bank to capitalize on. Content such as a home buying checklist, a quick ebo…
Episode 22 - How Banks Should Use SMS Text Messaging
Tune in as the FI GROW team discuss how to effectively use text messaging for promotional and sales purposes.