Hit Record Podcast - FI GROW Solutions
FI GROW Solutions is a partner agency that works with credit unions and community banks to help drive growth and sales. We think bank marketing is broken! We decided to "Hit Record" during our strategic conversations around what's working for our partners, to share with other bank and credit union marketers and executives. If you're looking for best practices for your bank or credit union, join us while we talk all things sales, marketing and strategy for financial institutions!
- Update frequency
- every 12 days
- Average duration
- 11 minutes
- Episodes
- 101
- Years Active
- 2021 - 2025
Episode 61 - Using AI to Create Digital Ads that Really Convert
Meredith Olmstead and Ida Burr, of FI GROW Solutions, explore the dynamic intersection of Artificial Intelligence (AI) and digital advertising, shedding light on how this technology can be leveraged …
FI GROW Solutions Episode 60 - Cranking Up Your Bank or Credit Unions Content Campaigns.
Meredith Olmstead and Rebecca Gwaltney from FI GROW Solutions delve into the world of content creation for your community bank or credit union. Learn more about how to effectively become an authority…
Episode 59 - How To Know if Your Bank or Credit Union Needs Rebranding Help
Meredith Olmstead and Nida Ajaz from FI GROW Solutions delve into the critical signs that indicate a financial institution’s brand may need rejuvenation, highlighting that a brand extends far beyond …
Episode 58 - How Much Should Your Bank or Credit Union REALLY Spend on a New Website?
Meredith Olmstead, CEO of FI GROW Solutions, and Duncan Craig, leader of agency Raka, discuss the importance and budgeting for websites, especially for financial institutions.
Key Takeaways:
- A well-bud…
Episode 57 - Is your Bank or Credit Union on TOO Many Social Media Platforms?
Meredith Olmstead of FI GROW Solutions and Sophie Bawany discuss evolving social media strategies for financial institutions.
Three Key Takeaways:
- Know Your Audience: Different age groups favor differe…
Episode 56 - Creating Successful Multicultural Marketing Efforts for Banks and Credit Unions
In a discussion between Meredith Olmsted, CEO of FI GROW Solutions, and Stephanie Chadwick, CEO and COO of Edge, the two experts delve into the complexities and nuances of multicultural marketing for…
Episode 55 - The Do's & Don'ts of Using AI for Your Financial Institution Content
Meredith Olmstead and Kristin Mock from FI GROW Solutions discuss how artificial intelligence (AI) can benefit and hinder marketing strategies, particularly in the context of banks and credit unions.
…
Episode 54 - Traditional vs. Digital Ads: Which is Really Better for Financial Institutions
In a detailed discussion, Meredith Olmstead, CEO of FI GROW Solutions, and Nida Ajaz, VP of Marketing, explore the complexities and strategies involved in combining traditional and digital advertisin…
Episode 53 - Tips for Leading a Creative Team at your Bank or Credit Union
Meredith Olmstead, CEO of FI GROW Solutions, and Ben Bauer, Executive Director of Exclamation Services, discuss various topics related to leading creative teams at financial institutions, including:
- A…
Episode 52 - How to Avoid Getting Scammed by Your Digital Ad Agency
The FI GROW team discusses crucial factors in choosing a digital marketing agency. Key concerns include maintaining access to your own Google Ads account and avoiding agencies that lock clients into …
Episode 51 - What's Better for your Bank or CU a Brand Ambassador or Influencer?
What is the difference between Brand Ambassadors and Social Media Influencers?
A brand ambassador represents the institution they're working for, building their name, and their trust. A brand influen…
Episode 50 - What Impacts An Influencer Can Have for Your Bank or Credit Union
Your bank or credit union should be better leveraging the people in your community to spread the word of the quality customer service and community support your institution provides. In this episode …
Episode 49 - How to Use NPS Surveys for Your Bank & Credit Union
What is a NPS Survey? NPS stands for Net Promoter Score, and you survey your customers with this metric to measure the likelihood of retaining those customers. In this episode the FIGROW team discuss…
Episode 48 - Fighting Scammers on Your Bank or Credit Union Facebook Page
Facebook scammers continuously evolve and figure out new ways to attack our clients' Facebook pages. In this episode we discuss what types of scams are currently trending and best practices to mitiga…
Episode 47 - Better Leveraging Tools, Techniques & Time for Sales at Your Credit Union or Bank
When it comes to sales enablement there are three areas we try to help our client team members with, those being saving time, being more effective, and more successful in following up with leads that…
Episode 46 - Content vs. Copywriting for Banks & Credit Unions
What is the difference between content writing and copywriting? Content writing is used to inform. It is all of the details that you're trying to educate someone on. Versus copywriting, which is mean…
Episode 45 - Facebook vs. Google: How to Leverage Online Reviews for Your Bank or Credit Union
Online reviews are important when it comes to people researching your institution and are considering applying for a new account or loan. So what are the benefits of Facebook and Google reviews? The …
Episode 44 - How to Structure New Website Pages for Successful Organic Search
When building a client's new website, they often suggest to group multiple products on one website page. We don't recommend putting multiple product lines on your pages because it ruins the SEO value…
Episode 43 - Using Image Alt Tags to Drive Search Results for your Bank or Credit Union
Image alt tags are the image text phrases that go with every image on your website, which describes the content of said image to Google (Google bots) when they crawl your website. Done correctly, ima…
Episode 42 - Designing a Digital Onboarding for New Customers that will Definitely Deepen Relationships
On-boarding programs is not a one-size fits all approach. Your financial institution should have different onboarding programs for the various types of customers including:
- New Customers
- Current Cust…