Good Revenue

Willow Hill is Chief Creative Officer and co-founder of ScoutLab. 

In this episode of Good Revenue, host Neeta Bidwai and Willow cover:

• Insights and experiences from notable rebrands, including Airbnb,…

Cassie Young is a General Partner at Primary Ventures. She’s also a longtime SaaS operator with stints as Chief Revenue Officer and Chief Customer Officer at Sailthru and at its acquirer, Marigold.

Ca…

Manisha Shetty Gulati, a seasoned healthcare executive and former McKinsey partner, began her career in international development. She recently served as Chief Growth Officer at Commure and currently…

Nadia Morozova is a Global Chief Analytics & Insights Officer – Brand, Marketing & Communications at EY in London. She’s an advocate for customer-centric decision making in business.

In this episode o…

Hilda Mwangi is a customer-centric CFO with experience across private equity, large enterprises, the public sector, and startups. 

In this episode of Good Revenue, host Neeta Bidwai and Hilda cover:

• Ri…

Amy Gershkoff Bolles is a founder, former CEO, and public company board member with deep expertise in strategy and operations.

In this episode of Good Revenue, host Neeta Bidwai and Amy cover:

• Her dive…

Kara Cabassa, a Customer Success leader with diverse experience in B2B and B2C firms, offers candid insights into effective Customer Success practices, particularly the impact of poor revenue decisio…

Mike Heilmann is a Revenue Operations and Sales executive with two decades of experience scaling revenue organizations from zero to several hundred million dollars at companies like Demandbase and St…

Spencer Fox is the SVP Business Lead at Cannes Lions Advisory, part of internationally known Cannes Lions, an authority in brand, marketing, and creative excellence.

In this episode of Good Revenue, h…

Kristy Friedrichs is Chief Operating Officer at New Relic, and was formerly their Chief People Officer after a 15-year career at Bain & Company.

In this episode of Good Revenue, host Neeta Bidwai and …

Host Neeta Bidwai explores the intricacies of Product-Led Growth (PLG), providing a comprehensive guide for tech and SaaS companies aiming to implement or enhance their PLG strategies. Neeta distingu…

Host Neeta Bidwai breaks down Product Led Growth (PLG) and why it’s critical to think through the business model and the go-to-market strategy before you build.

In this episode of Good Revenue, we cov…

Carrie Holtz, with over two decades of experience at Alix Partners and PWC, is an expert in organizational transformation and turnarounds, particularly in human resources. 

In this episode of Good Rev…

Host Neeta Bidwai discusses the importance of market segmentation as a critical tool for effective business growth and revenue optimization. Customers have diverse interests, purchasing power, and ne…

Host Neeta Bidwai explores the critical relationship between positioning and pricing in driving revenue growth and customer value. Positioning is explained as not just a marketing tactic but a founda…

Host Neeta Bidwai discusses the challenges and inefficiencies in the B2B buyer journey, particularly the disconnect between sales, marketing, and customers. 

In this episode of Good Revenue, we cover:

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Host Neeta Bidwai deep dives into the critical yet often overlooked aspect of business strategy: monetization. The episode explores how effective pricing and value discovery can transform a company’s…

Host Neeta Bidwai discusses the good revenue framework, emphasizing the importance of focusing on customers who understand the value of your services and contribute positively to the business.

The epi…

Modern business culture is geared towards the immediate over everything else. But the companies and leaders who win do things differently. They see the bigger picture. They’re deeply connected to the…