Good Revenue

In this special U.S. Election Day episode of Good Revenue, we revisit one of our most popular episodes, diving deep into why traditional lead generation strategies often fall short for many organizat…

Host Neeta Bidwai breaks down the overlooked power of messaging in influencing customer perceptions of willingness to pay and value. 

Key topics include:

• The science behind effective messaging

• How e…

Luke Cooper, General Partner at Latimer Ventures, shares his inspiring story of resilience, entrepreneurship, and community impact.

In this episode of Good Revenue, host Neeta Bidwai and Luke cover:

• …

Mike Maynard is the CEO of Napier Group, a UK-based PR and marketing firm.

In this episode of Good Revenue, host Neeta Bidwai and Mike, discuss:

• Mike's unique transition from engineering to marketing…

This episode of Good Revenue, hosted by Neeta Bidwai, is the second installment of our special series focusing on the characteristics that differentiate high performance organizations from average pe…

J Li is a partner at Prototype Thinking Labs, and a champion of the firm's unique methodology that boosts confidence levels in ideas from 10-40% to 60-70% through focused experimentation and iterativ…

Host Neeta Bidwai breaks down how permission structures shape public opinion and drive behavioral change. The discussion covers:

• A detailed look at the science and theory behind permission structure…

Joyce Cacho is a global expert in supply chain, financials, and risk management, and an experienced member of both public and private company boards.

In this episode of Good Revenue, host Neeta Bidwai…

John Driver, the inspiring CEO of Lynx Technology, serves on both corporate and non-profit boards — including 50/50 Women on Boards — and champions mission-driven corporate service.

In this episode, h…

Joyce Chung is an accomplished executive who has launched, led, and consulted for high-growth businesses in the U.S., Europe, Latin America, and Asia with 100 global innovation and consumer insights …

Dexter Hardy, CEO of Ntegral, breaks down his transformative pivot from a services business to a highly successful product company during the COVID-19 pandemic.

In this episode of Good Revenue, host N…

Ashton Belk, President of Huebner Marketing, discusses the critical role of brand equity in manufacturing mergers and acquisitions. 

In this episode of Good Revenue, host Neeta Bidwai and Ashton cover…

Regina Garcia Cuellar is the former Chief Commercial Strategy Officer at Izzy, the second-largest telecom company in Mexico.

In this episode of Good Revenue, host Neeta Bidwai and Regina cover:

• Insight…

Host Neeta Bidwai concludes a 2-part episode explaining why traditional lead generation models are failing, and what to do about it. You can find the full episode, along with all the slides, on our Y…

Host Neeta Bidwai deep dives into a 2-part episode explaining why traditional lead generation models are failing, and what to do about it. You can find the full episode & slides on the Good Revenue Y…

Jim Stevenson is an expert in complex business turnarounds, restructuring, M&A, and value optimization. Under Jim's guidance, companies ranging from UK-based retailers to global news organizations ha…

Todd Horvitz, Insights leader of HP’s $35B Personal Systems Division, shares his extensive experience from Kantar, Disney, and Wells Fargo.

In this episode of Good Revenue, host Neeta Bidwai and Todd …

Redefining Customer Success with Jina Kim

Jina Kim is an experienced customer experience executive with a diverse background spanning investment banking, programming, and a pioneering role at Carta. 

I…

In this episode of Good Revenue, host Neeta Bidwai breaks down the importance of validating value from the customer's perspective, drawing on data from Forrester's annual CX benchmark index. 

- The re…

Heather Spilsbury, the CEO of 50/50 Women on Boards, discusses the importance of gender diversity in corporate boardrooms and the business case for diversity on boards, backed by research that links …