EDGE with Brandon White
The EDGE brings you conversations worth listening that expand your ideas, knowledge and know how.
Previous guests include successful entrepreneurs, peak performers, authors, Emmy Award winners, scientists, explorers, Navy SEALS, fighter jet pilots, venture capitalists, angel investors, professional athletes, artists, and other seemingly ordinary people doing extraordinary things.
Listen in to expand your landscape of understanding and gain an edge to win in your business and your life.
Your host, Brandon White, is an entrepreneur with two exits (so far), lots of strikeouts, Amazon best selling author, former venture capitalist, angel investors, early Internet entrepreneur building one of the largest social networking and e-commerce sites of the time and working in Management at AOL.
- Update frequency
- every 4 days
- Average duration
- 47 minutes
- Episodes
- 503
- Years Active
- 2020 - 2025
The Wine Industry: More Than Meets the Eye with Agent Cru CEO of Wine Spies
Learn what really goes on in the wine business, what it's like running an online wine company, and how Wine Spies has been able to grow to the best online wine retail site.
About Agent Cru
Agent Cru c…
401k Part 11 - Importance of Benchmarking Your 401k with Matt Ruttenberg
Learn why you need to benchmark your 401k plan for your business and how it can help you save more money.
EPISODE LINKS:
Customer Acquisition Cost Example
An example of customer acquisition cost (CAC) with real world numbers so you can see how it works.
See episode 356 for the customer acquisition cost formula.
MORE MARKETING INFORMATION:
- If you like thi…
Signs That You Need a Change and What to Do with Danielle Jenkins CEO of Domestic Divas Cleaning Co.
Danielle and I talk about signs that you need a change. That change might be hiring someone to run your business, a different routine, or even that you need to sell your business.
We also talk about…
Climate Change with Gopal Erinjippurath CTO of Sust Global
Gopal and I talk about the climate and how Sust Global is using data and analytics to make climate informed decisions.
About Gopal Erinjippurath
Gopal leads Sust Global’s technology and product manag…
Building a Shoe Company with Billy Price Co-Founder of Billy Footwear
Billy shares his story of how he and his Co-Founders bootstrapped Billy Footwear into a seven figure shoe company by patenting an innovative zip up design and creating cool shoe designs.
About Billy P…
401k Part 10: 401k Plans for Government Contractors with Matt Ruttenberg
This episode is specifically for people who own US government contracting businesses. 401k plans for contractors need to follow different rules and regulations, we lay it all out for you in this epis…
Calculate Cost of Customer Acquisition
Cost of Customer Acquisition formula on and how to calculate your customer acquisition cost (CAC), why knowing this marketing metric is important for your business and how to use it to maximize your …
Preparing Your Company for When You Lose Internet Access with Danielle Jenkins CEO of Domestic Divas Cleaning Co.
Danielle and I talk about how her company handled the Roberts Internet outage in Canada that lasted several days. She talks about lessons learned and we discuss ways to prepare your company for when …
Sales Funnels with Patrick Shaw CEO of RapidFunnel
Sales funnels, how to think about sales and Patrick drops tons of sales tips from his decades working in sales organizations.
About Patrick Shaw
Patrick is the Founder and CEO of RapidFunnel, a SaaS c…
AI, Neural Networks, Bootstrapping and Start-ups with Ruslan Khamidullin Co-Founder of Filmustage
Ruslan shares his story of how he and his co-founders started Filmustage and how they have been able to bootstrap it. We also talk about AI, neural networks and machine learning.
About Ruslan Khamidu…
401k Part 9: Tax Benefits of Having a 401k Plan for Your Company
Learn the benefits to having a 401k plan for your company and how you can save a lot more than you think as a business owner.
EPISODE LINKS:
Marketing Budget as a Percent of Revenue and Industry Statistics
How to calculate marketing budget as a percent of revenue, why it's important to know as a business owner and industry statistics so you can compare your business to your peers.
MORE MARKETING INFORMA…
Broke to Bootstrapping a $3 Million Business in Three Years with Danielle Jenkins Founder of Domestic Divas Cleaning Company
Danielle's story of how she went from being completely broke to bootstrapping $3 million in revenue in three years.
You'll leave a business plan and inspiration on how you can start a business with no…
Landscaping Company to Building a Custom Maps with Pins App with Chelsey Roney Co-Founder of Proxi
Chelsey shares her unconventional path to founding Proxi. How she went from what appears a traditional corporate career path, to revealing the real story of how side hustle businesses were her real p…
Mindful Music with Joshua Sam Miller Founder of Embodied Sounds
Joshua and Brandon talk about his story from working the corporate grind to how a real estate investment freed him to follow his passion and create mindful music.
About Joshua Sam Miller
Joshua Sam Mi…
401k Part 8: Double Dipping with your 401k Plan
We discuss what Double Dipping means and how you can use it to save more money in your company's 401k plan for yourself as a business owner.
EPISODE LINKS:
How to Measure Email Marketing Effectiveness
Brandon explains the email KPI's you should be tracking to know how your email marketing is performing.
This episode will educate and give you an edge with your email marketing.
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Best Apps for iPhone and Android Entrepreneurs with Danielle Jenkins of Domestic Divas Cleaning Co.
We talk about the exact apps we use on our phones to run our businesses and life and... why we love them.
About the EDGE's Friday Show
Every Friday Danielle Jenkins, founder of Domestic Divas Cleaning…
This 14 Year Old Has Already Written 17 Full Length Novels with Author Shanti Hershenson
Shanti drops tons of writing tips for fellow and aspiring authors and we talk how she got started writing.
About Shanti Hershenson
Shanti Hershenson’s first two novellas were published when she was in…