The EDGE brings you conversations worth listening that expand your ideas, knowledge and know how.
Previous guests include successful entrepreneurs, peak performers, authors, Emmy Award winners, scientists, explorers, Navy SEALS, fighter jet pilots, venture capitalists, angel investors, professional athletes, artists, and other seemingly ordinary people doing extraordinary things.
Listen in to expand your landscape of understanding and gain an edge to win in your business and your life.
Your host, Brandon White, is an entrepreneur with two exits (so far), lots of strikeouts, Amazon best selling author, former venture capitalist, angel investors, early Internet entrepreneur building one of the largest social networking and e-commerce sites of the time and working in Management at AOL.
Part 14 How to Write Your Business Plan
Whether you're starting your business or growing it, you're going to need some source of funding for your company. Brandon lays out funding sources and how to…
Part 13 How to Write Your Business Plan.
You need a team to make your business happen and in this episode I lay out how to set up your Team Slide for different audiences and an approach you should c…
Part 12 of How to Write Your Business Plan. One of my favorite pieces of building a business plan because we get to see how much money we will make.
A lot of entrepreneurs shy away from building their…
Part 11 of How to Write Your Business Plan where we build your Barriers to Entry or Moat Slide.
What barriers to entry have you created for your business? What moat do you have? What barriers are you …
Part 10 of How to Write Your Business Plan where we build your Competition Slide.
Who is your competition? Different ways you can present and think about your competitors. And...
The one thing you want…
Part 9 of How to Write Your Business Plan where we build your Traction Slide.
I give you some ideas of what traction means, and talk about ideas of what types of traction you should aim for to grow yo…
Part 8 of How to Write Your Business Plan where we scope out your Business Model.
There are a few business models and hybrids you can use in your business to make money
We've covered your elevator pitc…
Part 7 of How to Write Your Business Plan where I give you the method to figure out how big your market opportunity is for your business.
This is where it starts to get exciting because we're talking …
Part 6 of How to Write Your Business Plan where I give you an easy to fill in the black formula to build your Product Slide.
This is where it starts to get exciting because we're talking about our pro…
Part 5 of How to Write Your Business Plan where I give you an easy to fill in the black formula to build your Solution Slide in two shakes of a lambs tail.
You've set things up, gave your elevator pit…
Part 4 of How to Write Your Business Plan where I give you an easy to fill in the black formula to whip out your Problem Slide in no time.
You want to make it crystal clear to the audience you're pres…
Part 3 of How to Build Your Business Plan where I talk about the three common mistakes entrepreneurs make when giving their elevator pitch and how to avoid them.
Getting your elevator pitch wrong can …
Part 2 of How to Build Your Business Plan where I dive into a new, easy to use template I developed for myself to quickly develop elevator pitches for my companies. I'm sharing it with you.
Your ele…
How to Write a Business Plan in quick and easy 13 Slides.
I used this plan to start, grow and sell two companies. It's been used to raise money from angel investors and venture capitalists. Used in sa…
Kadin Zimmerman has build several successful online businesses that generate passive income for himself to supplement his day job income. And...all of them as side hustles.
He's done it all from start…
Learn how I get 70% open rates with my email marketing and how you can too.
I outline 3 tips that I use regularly to get high open rates with my email marketing and have been working for me for twenty…
What is the best legal structure for your business? Expert attorney J.J Childers explains each of the types of business entities and what's the best.
Our conversation covers a Sole Proprietorship, Par…
Ben Lyon from Lyon Rum Distillery shares how he built a rum company from nothing and what broke along the way. Listen in to get the scoop and some high percentage tips (HPT's) to build your own liquo…
Karla has a great entrepreneurial story of how she used street smarts and a continual customer feedback loop to build a super successful flower shop and then use that business' cash flow to fund othe…
Jessica Marrero has been successful in direct selling not once, not twice, but three times. That's not luck, that's skill!
Jessica lays out exactly how she does all her selling through social media a…