No fluff. No theory. Just real conversations with real business owners doing real numbers.
Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them.
Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Freedom.
Whether you're already generating 6- to 7-figures or building toward your own 8-figure breakthrough, DecaMillionaire Decoded will help you turn chaos into clarity—and frustration into freedom.
New episodes drop every Monday and Thursday.
Subscribe now and start scaling with clarity and confidence.
While all the insights shared are for educational purposes, remember to seek advice from a professional regarding your unique circumstances. DecaMillionaire Decoded is a Financially Simple production.
In episode 400 of Financially Simple, Justin looks at how a Business Owner can map the Sales Process of their Business so that they can easily step away from it.
As a Business Owner, being able to st…
In episode 399 of Financially Simple, Justin goes over the different types of criteria that a Business Owner can use to define their Perfect Persona.
A "perfect" buyer persona is a business's ideal c…
In episode 398 of Financially Simple, Justin concludes his review of what a Buyer will consider when looking for a business to purchase.
Potential buyers that are considering purchasing your business…
In episode 397 of Financially Simple, Justin expands on the business sale prices through the eyes of the Buyer, looking at the relationship side of things.
A potential buyer of your business is going…
In episode 396 of Financially Simple, Justin begins to examine the flip side of the coin - what do prospective buyers see when they look at your business as they consider its worth.
As the owner of a…
In episode 395 of Financially Simple, Justin explains how you can analyze your business’s performance year-on-year using five simple Key Ratios.
A Key Ratio uses your business’s financial data and co…
In episode 394 of Financially Simple, Justin takes a moment to go over what you as a business owner can do to try to prepare for the next financial crisis.
National and global catastrophes that happe…
In episode 393 of Financially Simple, Justin talks to author Les McKeown about Predictable Success. Can the success of a business be predicted with any certainty, and if so what are the indicators or…
In episode 392 of Financially Simple, Justin looks at the five levels of leadership according to authors Jim Collins and John C. Maxwell.
Do you lead your team from the front or behind? Are you highl…
In episode 391 of Financially Simple, Justin talks to Paul Metler of Initiative One about facing the changes that come with running a business.
Change is one of the few things you can bet on being co…
In episode 390 of Financially Simple, Justin gives an overview of the risks one might face in retirement and what can be done to mitigate those risks.
You’ve cashed in your chips and are ready for re…
In episode 389 of Financially Simple, Justin talks to Jonathan Addington of JM Addington Technology Solutions about Business Cybersecurity.
You’ve probably heard of hackers and cyber scammers that ta…
In episode 388 of Financially Simple, Justin and Jeff Jeter discuss some common retirement myths.
When you’re planning on selling your business and settle in to retirement, there might be one or two …
In episode 387 of Financially Simple, Justin wraps up this Legal miniseries on preparing to sell your business.
If you’re thinking of selling your business in the near future, or even much further do…
In episode 386 of Financially Simple, Justin talks to Mital Patel of Triamicus Law about the legalities of selling your business.
With the “do-it-yourself” attitude of most business owners, some of t…
In episode 385 of Financially Simple, Justin talks to Dr. Grace Yum about selling her dental practices by herself.
Taking the reins and selling your business by yourself can be challenging, and immen…
In episode 384 of Financially Simple, Justin talks to James Pugh of Pivot Capital about creating capital for your business’s growth.
Whether transitioning or planning the next step of growing your bu…
In episode 383 of Financially Simple, Justin talks to Matteo Valles a Business Broker at Sunbelt Network.
Having a Broker on your side when it comes to selling your business might seem unnecessary, b…
In episode 382 of Financially Simple, Justin discusses Estate Planning with guest Julie Eisenhower of Triamicus Law.
Estate Planning is essential for every business owner, having a legal document in …
In episode 381 of Financially Simple, Justin introduces a series of episodes looking at the legal side of selling your business.
Is now the right time to sell your business? Have you planned everythi…