No fluff. No theory. Just real conversations with real business owners doing real numbers.
Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them.
Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Freedom.
Whether you're already generating 6- to 7-figures or building toward your own 8-figure breakthrough, DecaMillionaire Decoded will help you turn chaos into clarity—and frustration into freedom.
New episodes drop every Monday and Thursday.
Subscribe now and start scaling with clarity and confidence.
While all the insights shared are for educational purposes, remember to seek advice from a professional regarding your unique circumstances. DecaMillionaire Decoded is a Financially Simple production.
In episode 360 of Financially Simple, Justin shares his recent fishing adventure.
The last year or so has been unprecedented and extremely tough for business owners, with many having to make difficul…
In episode 359 of Financially Simple, Justin takes a look at the Business Cycle.
To paraphrase The Byrds, to every business there is a cycle, and knowing at which stage of the cycle your business is …
In episode 358 of Financially Simple, Justin answers a listener’s question regarding Formal and Informal Valuations.
If you are planning on selling your business, having the business accurately value…
In episode 350 of Financially Simple, Justin talks to The Go-Giver author Bob Burg about the importance of Leadership in a business.
While the objective of a business is to make money, it is not the …
In episode 344 of Financially Simple, Justin gives an overview of how a Business Owner can go about letting go of some of their responsibilities.
Burn out and stress are two common issues Business Ow…
In episode 343 of Financially Simple, Justin gives a quick explanation of why keeping Meeting Minutes is useful as a Business Owner.
Who said what, when, where, and what happened next - knowing these…
In episode 342 of Financially Simple, Justin looks at improving efficiency with effective time management.
Time is money, as the saying goes, and most business owners would agree that they would rath…
In episode 341 of Financially Simple, Justin goes over the benefits of having an Operations Manual for your business and how to use technology to make the process easier.
Having an Operations Manual …
In episode 340 of Financially Simple, Justin looks at the three main causes of stress for small business owners.
Running your own business is incredibly stressful, there are so many factors that you …
In episode 339 of Financially Simple, Justin considers why Business Owners’ personal finances can be such a mess.
Running your own business is like spinning plates, there’s a lot going on and if we d…
In episode 338 of Financially Simple, Justin looks at the main reasons that a small business will likely fail within the first few years.
Failure to plan is planning to fail, and never is this more t…
In episode 337 of Financially Simple, Justin goes over having a vision for your Business.
The majority of Small Business Owners begin with an idea of their business, and this vision of what could be …
In episode 336 of Financially Simple, Justin talks to David Kent of Heritage Investors about the Power of Two to Influence One.
Two heads are better than one, so the saying goes, and as a business ow…
In episode 335 of Financially Simple, Justin continues his examination of Wall Street as an investment option for Business Owners.
Investing in your own business can only get you so far, especially w…
In episode 334 of Financially Simple, Justin asks the question Why Do Business Owners Hate Investing in Wall Street?
In the light of past and recent events involving the financial advisors of Wall St…
In episode 333 of Financially Simple, Justin answers a listener’s question - What do Financial Planners Do?
There are many different professionals that can be described as Financial Planners, from Wa…
In episode 332 of Financially Simple, Justin takes a look at Disability Insurance for Business Owners.
In the event of an accident occurring, either within your business or in your daily life, that r…
In episode 331 of Financially Simple, Justin looks at how much Life Insurance a Business Owner actually needs.
As a business owner, there are a lot of "What If?" scenarios, one of which is, "What if …
In episode 330 of Financially Simple, Justin considers whether or not a Business Owner should pay off debt or invest their second stimulus check.
When receiving a second stimulus check, it might be t…
In episode 329 of Financially Simple, Justin asks the question, How Much Should You Pay for a House?
The majority of us desire to own our own home at some point in our lifetime, to settle down and en…