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DecaMillionaire Decoded - Podcast

DecaMillionaire Decoded

No fluff. No theory. Just real conversations with real business owners doing real numbers.

Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them.

Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Freedom.

Whether you're already generating 6- to 7-figures or building toward your own 8-figure breakthrough, DecaMillionaire Decoded will help you turn chaos into clarity—and frustration into freedom.

New episodes drop every Monday and Thursday.
Subscribe now and start scaling with clarity and confidence.

While all the insights shared are for educational purposes, remember to seek advice from a professional regarding your unique circumstances. DecaMillionaire Decoded is a Financially Simple production.

Finance Business Entrepreneurship Growth Entrepreneur Technology Coaching
Update frequency
every 6 days
Average duration
23 minutes
Episodes
584
Years Active
2018 - 2025
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How to Build and Implement Impactful Business Processes

How to Build and Implement Impactful Business Processes

I have been helping business owners and entrepreneurs reach their dreams and goals through consulting for over two decades. And over the years, one thing is obvious to me: the companies that have det…

00:17:35  |   Mon 25 Jul 2022
Complexities in HR; How to Investigate the Conflict

Complexities in HR; How to Investigate the Conflict

In our business or personal lives, it’s probable that we sometimes step on other peoples’ toes. We’re only human, after all. As entrepreneurs and business owners, it’s also probable that there will b…

00:24:12  |   Mon 18 Jul 2022
The Wealth Game: Home Plate

The Wealth Game: Home Plate

Whether you realize it or not, we are all playing the Wealth Game. Some never get off first base; others sprint and find themselves in second base; a lucky few reach third base. However, no matter wh…

00:16:23  |   Mon 11 Jul 2022
The Wealth Game: The Trap of Third Base

The Wealth Game: The Trap of Third Base

If you’ve reached third base in the Wealth Game, congratulations! You more than likely have achieved your financial goals. You know, without a shadow of a doubt, that you and your family are financia…

00:13:03  |   Mon 04 Jul 2022
The Wealth Game: Moving from Second to Third Base

The Wealth Game: Moving from Second to Third Base

In baseball, moving to third base is a natural progression: you hit the ball, turn first base and run to second, then move to third. Of course, you wouldn’t stand idly on second base if you wanted to…

00:13:31  |   Mon 27 Jun 2022
The Wealth Game: Safe at Second

The Wealth Game: Safe at Second

Where are you right now in your journey through the wealth game? Do you have savings or emergency funds? Are you investing in your future? Do you have a 401k? Have you started your own business? If y…

00:14:16  |   Mon 20 Jun 2022
The Wealth Game: Stealing from First to Second

The Wealth Game: Stealing from First to Second

There are so many traps along the way of the Wealth Game that could keep you from achieving financial independence. Emotions, financial habits, and lifestyle choices can all tie us down to the Wealth…

00:18:08  |   Mon 13 Jun 2022
The Wealth Game: Getting to First

The Wealth Game: Getting to First

I vividly remember playing baseball while I was growing up. I remember hitting the ball, running the bases, and hearing the fans go crazy. And, of course, there’s my dad on the sideline, jumping up a…

00:16:21  |   Mon 30 May 2022
Intro to the Wealth Game

Intro to the Wealth Game

What is wealth to you? Is it happy relationships with friends and family? Or, like Virgil, do you think that wealth is health? What about financial wealth? For so many people, the idea of financial w…

00:11:50  |   Mon 23 May 2022
The Power of Video for Your Marketing

The Power of Video for Your Marketing

The role of video in our everyday lives has become more and more prominent. In fact, Business Insider has observed an unprecedented growth in digital video viewership between 2019 and 2020. Yet, desp…

00:15:18  |   Mon 16 May 2022
The Power of Video for Your Team

The Power of Video for Your Team

If you’re like me, you spent 90% of your time speaking face-to-face and engaging with clients and groups of people before Covid-19. When the pandemic hit, my world changed. I, like many business owne…

00:17:48  |   Mon 09 May 2022
A Small Business Sale: A Coach's Perspective

A Small Business Sale: A Coach's Perspective

David DeCelle is the President of Model FA, a community for financial advisors to come together to learn about sales, marketing, and business development from experts and other financial advisors. Da…
00:29:07  |   Mon 02 May 2022
Business Owner Self Sabotage

Business Owner Self Sabotage

We business owners are a unique breed. In addition to the many plates we spin and the responsibilities we have, we want to see our businesses move forward. And, whether you realize it or not, we have…

00:22:39  |   Mon 25 Apr 2022
Lessons I Learned from Selling My Business

Lessons I Learned from Selling My Business

I’ve been in the business game for over 30 years, and in that time, I’ve helped many business owners sell or buy businesses (I also wrote The Ultimate Sale and Your Baby’s Ugly to tell the tale). How…

00:23:00  |   Mon 18 Apr 2022
Interviewing the Buyer with Patrick Brewer

Interviewing the Buyer with Patrick Brewer

Patrick Brewer is the President and Chief Marketing Officer of WealthSource, a company dedicated to helping financial advisors thrive with business resources and innovative solutions. He is also the …
00:32:12  |   Mon 11 Apr 2022
I've Sold!

I've Sold!

“If you had limited time and resources, what would you do tomorrow that you’re not doing today?” This is a question I’ve thought a lot about since 2021—a time when my wife and our family experienced …
00:26:45  |   Mon 04 Apr 2022
Attitude = Success Part 2 The Owner's Determination

Attitude = Success Part 2 The Owner's Determination

Throughout my career as a business owner and entrepreneur, I’ve had several people ask me why I put myself through this. Some naysayers have even blatantly told me that I’ll never make it. Whether yo…

00:12:16  |   Mon 28 Mar 2022
Attitude = Success? The Owner Controls the Business's Destiny

Attitude = Success? The Owner Controls the Business's Destiny

In episode 403 of Financially Simple, Justin looks at how your attitude as a business owner can determine your business’s success.

The mindset of a business owner and how they approach their dealings…

00:19:07  |   Mon 21 Mar 2022
The Emotions of Making the Ultimate Sale

The Emotions of Making the Ultimate Sale

In episode 402 of Financially Simple, Justin considers the emotional and psychological impact that selling their Business can have on the Owner.

You’ve devoted a chunk of your life to building a succ…

00:19:14  |   Tue 15 Mar 2022
Roadblocks to Closing - What's Stopping the Business Sale

Roadblocks to Closing - What's Stopping the Business Sale

In episode 401 of Financially Simple, Justin lists some of the obstacles that might impede the closing of a sale.

You’re selling your business, you’ve got an interested Buyer, so far so good - except…

00:18:03  |   Mon 07 Mar 2022
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