Content is for Closers
Welcome into ‘Content is for Closers,’ where each episode we talk with business owners, entrepreneurs, and marketers alike to find out how to best leverage digital content to close more business and grow your company.
- Update frequency
- every 4 days
- Average duration
- 23 minutes
- Episodes
- 188
- Years Active
- 2018 - 2023
How to Create Organic Content That Sells
On this episode, Adam talks through one specific content creation playbook that could be used to generate content and ultimately drive leads for your business. This playbook includes youtube, bloggin…
Deep Work for Sales
On this episode, Adam talks about the concept of Deep Work, how sales and marketing folks can structure their work to achieve the highest results, and how applying certain deep work principles has h…
How to Build a 6-Figure Consultancy by Creating Organic Content with Ben Nabers
Ben Nabers is an entrepreneur, business consultant, and soccer coach who has trained thousands of players of the course of his decade long career. He’s also built a successful consultancy that teache…
Growth Strategy: Making Your Brand a Journalist for Customer Success Stories
On this episode, Adam shares a growth strategy often used to help client brands grow awareness and details how you can employ a similar strategy compels your prospect to seek you out, and helps earn …
How Bellhops is Disrupting a $18 Billion Industry with Cam Doody and Eric Nalbone
Bellhops is an 8 year old startup that arranges simple, stress-free moving services for customers, while driving their competition insane.
Since being founded in 2011, Bellhops has raised $51 milli…
Using a Podcast to Raise Investment $$
On this episode, Adam talks about a customer who raised investment by creating a podcast for their brand & connecting with investors as result.
How To Build a Content Strategy
On this episode, we get into the step-by-step details of how to build a content strategy, and how to best create content as a result.
1. write down your companies values or pillars of truth
2. iden…
Why creating a digital strategy will save your business thousands
On this episode, we discuss why "strategy" isn't a dirty word for entrepreneurs. In fact, going through the process of developing your digital strategy can save you thousands of dollars in the long r…
TSS 059: How Startups Can Earn PR That Drives Real Business Results
On this episode, David Martin from Heed PR joins the show to discuss how B2B businesses can earn PR attention that drives real business results.
David is an experienced PR guru with experience earni…
TSS 058: HOW THESE ENTREPRENEURS ARE BUILDING A REAL #VOICEFIRST BUSINESS (MINI-SERIES PT. 3)
On this final episode of our #VoiceFirst series, we talk with two entrepreneurs who are in the throes of building a voice first company.
John Goss and Mark Phillips from Simplispoken sit down with …
#B2BBREAKFAST: The Importance of Perceived "Status" in Branding
Status is often talked about in a negative light.
However, every human has a perceived status internally and an aspirational status either above, below, or at their current status level. We talk ab…
#B2BBREAKFAST: How to Create Buyer Personas That Grow Your Business
Personas tend to be an ambiguous term with On this episode, Adam explains how to build simple buyer personas that will impact your business and how you create content to sell clients.
TSS 057: Using The Content Long Game to Build Your Startup with Brian Trautschold
On this episode, Adam is joined by Brian Trautschold (CoFounder & COO) from Ambition. Brian discusses how Ambition is using content to attract raving fans for their business.
#B2BBREAKFAST: How to Build a B2B Content Strategy That Won't Cost You a Fortune
Content is hard for small or startup B2B companies.
On this episode, Adam shares how we're structuring our content strategy internally and how you can get more run out of the pieces of content you …
TSS 056: Using #VoiceFirst To Drive Business in Your Niche with Bradley Metrock (mini-series pt. 2)
On this episode, Bradley Metrock from Score Publishing (Alexa Conference) joins the show to discuss how B2B businesses can pursue niched #firstvoice ideas to drive results for their business.
#B2BBREAKFAST: THE KEY DIFFERENCE BETWEEN SELLING TURNKEY VS TEMPLATED SOLUTIONS FOR B2B COMPANIES
On this episode, Adam discusses the contrasts between "turnkey" and "templated" solutions, and the key difference that can scale sales for B2B companies.
TSS 055: How to Build a Long-Tail Strategy That Wins
On this episode, Paid Media Savant, Rob Bettis joins the show to explain how B2B businesses can effectively craft a "Long-Tail" strategy to grow their businesses.
"The Riches are in the Niches"
R…
#B2BBREAKFAST: The Value of Consistent Creation & Positioning
Back with episode two of #b2bbreakfast.
On this episode, Adam talks about the value of creating content consistently, despite a lack of immediate result or reward. Also, he shares how Strafire is po…
TSS 054: Voice Tech for B2B with Patrick Givens (mini-series pt.1)
On this episode, Patrick Givens from Vayner Smart joins the show to discuss an overview of the Voice space & specifically discusses how B2B companies can build infrastructure to leverage voice, figur…
#b2bbreakfast: are you market or marketing driven?
We're back!
Kicking off season 2 with a brand new show we're calling #b2bbreakfasts. Each episode, we'll share some thoughts we're having as we build our own b2b company & growing the b2b businesse…