Christian Media Marketing
Learn what is working in Christian missions, and with Church outreach in the area of social media marketing around the world. With clients from over 130 different countries, learn from Jon Ralls (Executive Director of Kavanah Media) the best online marketing tips, spiritual insights, tactics and strategies, so you will be able to find seekers in your context by getting the right message to the right people, at the right time, at the lowest possible cost.
- Update frequency
- every 7 days
- Episodes
- 298
- Years Active
- 2019 - 2025
Episode 138 - The new targeting objectives within Meta's Facebook and Instagram Ads
In this episode, Jon will walk through the new, streamlined ad objectives that are now available within Facebook and Instagram ads.
To watch the training, click on this link:
Episode 137 - Major Changes In Facebook Targeting
In this episode, Jon will address the major changes happening within Facebook's ad targeting and what you can do right away to prepare.
To watch the video recording of this episode with screen ex…
Episode 136 - How To Get Started With Google Analytics
In this episode, Jon will address some privacy issues and challenges within social media marketing and the GDPR concerns of Europe. He will also begin to look at the benefit and basics of Google Anal…
Episode 135 - Using Google Tag Manager To Create Tags For Other Programs
In this episode, Jon will demonstrate how to add other tags (Facebook Pixel, Twitter, etc.) so that they work on your website without having to change the code on your actual landing pages and websit…
Episode 134 - How To Get Started With Google Tag Manager
In this episode, Jon will share some of the benefits and how to get started using Google Tag Manager for your evangelistic website.
Watch the video of this at:
Episode 133 - How To Leverage Lessons From Youtube In Your Overall Efforts
In this episode, Jon will share several areas that you can make the most of from your Youtube channel. Even if you don't use Youtube, there are several lessons that can be applied to your overall med…
Episode 132 - How To Do A Year-End Audit And Look Forward
In this podcast, Jon will share some encouragement and ideas of how to look back to your media outreach efforts and to look forward to the coming year. Ideas for analysis and growth are mentioned, as…
Episode 131 - An Interview With Patric Gozur from Faith Comes By Hearing
In this episode, Jon will talk with Patrick Gozur from Faith Comes By Hearing. He will share insights to their Google Ads efforts for ministry teams around the world and we think it will a blessing t…
Episode 130 - How To Use Questions And Options On Your Landing Pages
In this episode, Jon will share about how to use TypeForm to create questions and options for people on your landing pages. This allows you to better know your audience and their interest and needs. …
Episode 129 - How To Test Different Organic Posts Within Facebook's Creator Studio
In this episode, Jon will share how to use a builtin tool within the Creator Studio suite to help test different organic posts ideas. You can tests videos, images, links, text, and much more!
Episode 128 - How To Run Experiments On Your Website
In this week's podcast, Jon will share a FREE way that you can run experiments on your website. This can be a powerful tool to segment your audience, and learn new insights. We hope it is a blessing …
Episode 127 - New Ad Examples and Lessons Learned
In this episode, Jon will share about how engagement can help you know your audience, evaluate your content, and more. He will also share about several new ad campaign examples that are available for…
Episode 126 - Targeting Changes, Name Changes, and Quarterly Discoveries
In this episode, Jon will share about how the new, Facebook (Meta) targeting restrictions are coming, and how we can push forward in our efforts despite the changes. He also shares he's recent findin…
Episode 125 - What Does EAT and YMYL have to do with your search results?
In this episode, Jon will share what the acronym EAT and YMYL have to do with how Google (and Facebook) look at your website and content to determine where it ranks and who sees it.
Episode 124 - PACE, Thinking Through What Happens When Things Change
In this episode, Jon will be sharing the PACE acronym from the military and how it applies to your digital outreach efforts. When things change, when options are gone, when your team or budget change…
Episode 123 - An Interview With A Media Outreach Worker Targeting Diaspora and Homeland Seekers
In this episode, Jon will have a conversation with Andy, who is using media to reach out amongst a specific people group both in a diaspora and in their homeland. You will hear his challenges, things…
Episode 122 - Why Youtube Ads May Be An Important Tool For Your Ministry
In this episode, Jon will share about one of the largest search engines in the world, YouTube. He will discuss the why and how of using Youtube video ads in your ministry marketing efforts.
Episode 121 - Burnout Within Media Ministry Efforts
In this very personal episode, Jon will share the concern that he and others have of high ministry burnout. He will share several questions to consider and areas to address in your ministry life.
Episode 120 - Changes To Detailed Targeting Expansion
In this episode, Jon will share some of the changes happening within social media in regards to detailed targeting expansion. How you pick your audience for your ads is changing, and it may not be fo…
Episode 119 - Are There Fish In The Pond? Training From A Field Team Call
In this episode, Jon will share some training and teaching related to a field team working in a hard region. He will share the problem they are facing, how to analyze it, and then some possible steps…