Christian Media Marketing
Learn what is working in Christian missions, and with Church outreach in the area of social media marketing around the world. With clients from over 130 different countries, learn from Jon Ralls (Executive Director of Kavanah Media) the best online marketing tips, spiritual insights, tactics and strategies, so you will be able to find seekers in your context by getting the right message to the right people, at the right time, at the lowest possible cost.
- Update frequency
- every 7 days
- Episodes
- 298
- Years Active
- 2019 - 2025
Episode 18 - The Role of a Dispatcher and Face to Face Disciple Maker in a Media to Movements Strategy
On The Show Today You Will:
- Learn About The Role of the Dispatcher in an End to End Media To Movements Strategy
- Learn About When Might Be A Good Time To Meet Face to Face
- Learn About How To …
Episode 17 - End to End Strategy Roles - Responder
On The Show Today You Will:
- Learn About The Role of the Responder in an End to End Media To Movements Strategy
- Learn About What Skills A Good Responder Needs To Have
- Learn About How The Char…
Episode 16 - End to End Strategy Roles - Marketer and Content Creator
On The Show Today You Will:
- Learn About The Role of the Marketer and Content Creator in an End to End Media To Movements Strategy
- Learn About What Skills A Good Marketer Needs To Have
- Learn …
Episode 15 - Winning An Argument And Losing A Soul. How To Challenge Your Assumptions About Seekers And The Media To Reach Them
On The Show Today You Will:
- Learn About The Difference Between Cynics and Seekers Within Social Media Outreach
- Learn Why It Is Important To Build A Custom And Look-A-Like Audience For Targeting
…
Episode 14 - Why Google Analytics Is Such A Powerful Tool & Some Filters You Can Use To Make It Better
On The Show Today You Will:
- Learn About Google Analytics (What It Is & Why It Is So Powerful)
- Learn About How Your Paid, Organic, and Direct Traffic Are Interacting On Your Site
- Learn About …
Episode 13 - 7 FREE Tools To Help You Find Content & Know Your Audience
Episode 12 - How To Use Custom and LookALike Audiences For Retargeting
On The Show Today You Will:
- Learn about Custom Audiences
- Learn how to create a LookaLike audience from your custom audiences
- Learn about ways to use a Lookalike audience in ad targeting
- L…
Episode 11 - How To Properly Install and Use The Facebook Pixel and Event Setup Tool
On The Show Today You Will:
- Hear about the most important step in digital marketing within Facebook and Instagram...the Facebook Pixel
- Learn where to go to get your Facebook Pixel Code
- Learn…
Episode 10 - How To Leverage Instagram In Your Marketing Outreach Strategy
On The Show Today You Will:
- Hear About The Growth of Instagram
- Learn About Instagram Story Ads
- Learn About Instagram Carousel Ads
- Learn About Instagram Feed Ads
-Learn About A Software T…
Episode 9 - 4 Key "C's" That Can Help You See Better Results
On The Show Today You Will:
- Learn 4 Key "C's" to help you craft better ads and move people to a point of conversion
Episode 8 - What Changes Are Happening Within Social Media Right Now?
On The Show Today You Will:
- Hear About A New Social Media Channel Called Tik Tok
- Learn About Facebook's Changes To Mobile Ad Text Length
- Learn About Facebook's Changes To Transparency, Brand…
Episode 7 - Why A Follow-Up System Is Important
On The Show Today You Will:
- Meet Chris, who is one of the lead developers and designers of a follow-up system called "Disciple Tools"
- Learn why follow-up systems are important
- Why Disciple T…
Episode 6 - How A European Mission Team Began To Find Seekers Using Media
On The Show Today You Will Learn:
- What brought this team to want to try using media to find seekers
- The first thing they did to get started (and the unexpected result)
- How God has blessed th…
Episode 5 - How To Have An End-To-End Strategy In Mind
On the Show Today You’ll Learn:
- Compare digital marketing to fishing
- Compare digital marketing to a real conversation
- How to move someone through a marketing funnel via Awareness --> Engagemen…
Episode 4 - What To Expect Paid Ads To Cost
In today's episode you will learn:
1. How the bidding process works
2. How bidding, placement, relevance, and audience selection can impact costs
3. What ad objectives are working right now at the…
Episode 3 - Important Metrics To Be Monitoring When Running An Ad Campaign
On the show today you'll learn:
-Key Objectives When Creating Content
-What Metrics You Should Be Monitoring When Running An Ad Campaign
-What Different Metrics Are Including Relevance, Clicks, Co…
Episode 2 - How A Mission Team Had Nearly 3/4ths of A City See Their Content
On the Show Today You’ll Learn:
- How a mission team used social media marketing to get a video in front of 3/4ths of a city
- Lessons learned from doing M2DMM (Media to Disciple Making Movements)
…
Episode 1 - Patience and Purpose When Doing Christian Media Marketing
On the Show Today You’ll Learn:
- Two mindsets that are critical to a Media to Movement methodology: Patience and Purpose
- How to begin with the right expectations
- How to give the Facebook algor…