I’m Sean Low, and I’ve been lending practical business advice to those in the business of being creative since the early 2000s, including accomplished notables such as Preston Bailey, Vicente Wolf, Nate Berkus, Sawyer Berson, Style Me Pretty, Marcy Blum, Michelle Rago, and Sylvia Weinstock--to name a few.
The key to my own success has been my ability to help artists build their businesses in a way that most honors the art that is behind them. I’ll give you straight up, no holds barred advice on handling what happens from deal to done. The journey with your client begins when they first connect with you, whether digitally or in real life. And from that moment until the project is finished, you have the power to manifest an experience and journey with them that’s transformative for all.
Everyone should be creative. Whatever your art is, it should invigorate you and bring you joy. And if it happens to be your business, it should bring you the money you need to KEEP being creative. Hopefully, I will challenge you each week to do just that.
So, let’s not just think outside the box… Let’s erase it!
Who controls your fate as a creative business? How you do attract business without standing on the street corner and screaming? Who chooses you, helps you get chosen and what do you owe them when you…
Creative business is literally about creating a world that has never existed. To imagine. Too often though we get trapped into the curse of knowledge, and lose the humility to know that you do not kn…
By all accounts 2021 will be a rebirth for creative business. We will hopefully put the pandemic behind us and art will reemerge. The question will be how to handle it. My advice, race to the top. To…
Pricing is a fraught subject no matter the time. Through in a global pandemic and cultural upheaval in the United States and the rubber band stretches ever thinner. As with all things foundation is e…
Faith is the courage of conviction. Faith is the prerequisite to courage and integrity. Faith is facile and simultaneously hopeful and hopeless. Faith is what you need to see your creative business…
So the time has come for me to say goodbye to the podcast. I feel like the thoughts are complete and I am compelled to focus on writing. A few thoughts on what it means for me to have shared as I h…
The essence of humanity is to be seen and heard. It is pervasive in all things and for all endeavors, none more so than for creative business. The reason is that creative business is the ultimate ex…
So you want to start something new or continue going on a new endeavor. How do you go about thinking about whether it makes sense to start and/or keep going? Remember The Perfect Egg.
Links & Resour…Holiday season is upon us. Maybe rest is in sight and a moment to reflect on what is necessary for you and your business. Start with abundance.
Links & Resources:Host: Sean Low of The Business of Be…
The key to sustained value, important clients and great work? Proaction. If you do not go first, there will be no story, no spark only reflection. Fluency not brilliance. If it really matters to you …
When you see what it all costs to create, it is very easy to say, why? When the world demands crisis, how can you talk about things that are not in crisis? How do you navigate the responsibility of …
The axiom that the client is always right is not true for creative business. If you let someone's wallet dictate the limits of your power to do what you do, it will be lesson in self-inflicted pain.…
Building your name is not the same thing as making promises and keeping them. Confusing them costs you. The trick is to understand intentionality.
Links & Resources:Host: Sean Low of The Business …
I am just around the corner. Be there soon. An hour later you ask: Which corner? And what does soon mean? Time is all you have and leaving its definition to negotiation, or worse, to the decisions of…
It is fifty degrees one day, ninety the next. On average it is seventy degrees so no need to buy a coat or a swimsuit. You can use information to justify your complacency or you can determine what m…
If you build your business on the next project, then the pressure to take what comes next is overwhelming. Digging deeper holes does not mean only one thing. It is all about skimming the cream off …
A slinky stretched out down the stairs is the same toy as the one sitting on the shelf unless you bend or break a rib. So too your creative business. Structure is everything.
Links & Resources:Host:…
We all grew up and are taught the value of a factory. Efficiency. Low cost. Scale. And you have tried to force your creative business into the paradigm. You measure volume of work, hours, effort, no…
Knowing where you are, where you are going and, most important, where you would like to go is all about the life of an apple tree.
Links & Resources:Host: Sean Low of The Business of Being Creative
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If you start a line of reasoning with a presumption, you can only go one way. For most creative businesses, the presumption makes no sense so you can only go the wrong way. The old saying is true: wh…