Business of Being Creative with Sean Low
I’m Sean Low, and I’ve been lending practical business advice to those in the business of being creative since the early 2000s, including accomplished notables such as Preston Bailey, Vicente Wolf, Nate Berkus, Sawyer Berson, Style Me Pretty, Marcy Blum, Michelle Rago, and Sylvia Weinstock--to name a few.
The key to my own success has been my ability to help artists build their businesses in a way that most honors the art that is behind them. I’ll give you straight up, no holds barred advice on handling what happens from deal to done. The journey with your client begins when they first connect with you, whether digitally or in real life. And from that moment until the project is finished, you have the power to manifest an experience and journey with them that’s transformative for all.
Everyone should be creative. Whatever your art is, it should invigorate you and bring you joy. And if it happens to be your business, it should bring you the money you need to KEEP being creative. Hopefully, I will challenge you each week to do just that.
So, let’s not just think outside the box… Let’s erase it!
- Update frequency
- every 7 days
- Average duration
- 17 minutes
- Episodes
- 110
- Years Active
- 2023 - 2025
Episode 206: Macro and Micro
The world is upside down so I better react by screaming louder and compromising more. Except you only want ten clients. How about you become more specific, not less?
Original Episode Number: 120 |…
Episode 205: Dignity
As a creative professional, you see what others do not. It is why you get paid. You try to lead those you seek to serve with a guiding hand. And yet. When those around you refuse your direction what …
Episode 204: How Do We Come Together?
We live in a world of validators, franchises and even networks. Duncan Hines, McDonald’s and The St. Regis. What if we created a different kind of consortium for creative business? Would we all be ab…
203: Perfect Egg Reprise
So you want to start something new or continue going on a new endeavor. How do you go about thinking about whether it makes sense to start and/or keep going? Remember The Perfect Egg.
Original Episo…
202: The Next Mega Brand
All artists want to leverage their creative business. Most use influence and/or product to get where they want to go. They all want to be the next mega brand, the next unicorn. What if, instead, it w…
201: Tony Hsieh’s Legacy
Delivering Happiness shows what it means to change thinking and to solve a different problem. It also shows the power of scarcity, relationship and purpose. Zappo’s is the story that resonates louder…
200: The Importance Of Structure
A slinky stretched out down the stairs is the same toy as the one sitting on the shelf unless you bend or break a rib. So too your creative business. Structure is everything.
Original Episode Number…
199: A New Way To Introduce Employees To Your Business
Creative businesses are busy. Many are seeking new employees as they grow. The question is what do you do when they show up? Teach tasks or show culture. Let’s talk Herbie, Think Again, Loonshots and…
198: Living In Wonderland
Creative business is all about the irrational, the ephemeral, the desire for other. It is the business of hope and transcendence. How you get from challenge to solution is of course a trek through th…
197: Do You Want To Learn Another Language?
Clarity. Nuance. Exposition. Chameleons can do any of these because they are too busy being Chameleons. Let's explore what it means to dig deeper holes.
Original Episode Number: 116 | Original Air D…
196: Creative Ways To Improve Client Experiences
The fluency of creative business is ever on order today. Design, Production, Installation/Reveal are the stages every creative business inhabits. The path forward remains with the opportunity for exp…
195: Metrics Of Success, Community And Zappo’s
In today’s world, we are what we measure. We hear it all the time now — data analysis, big data, consumer preferences, artificial intelligence and computer learning to show us what we see, feel and e…
194: What Makes For Great Client Management?
We have all experienced the utter toxicity of an out of control client. What makes for great client management? Easy — Knowing the 4 transitions and living the 3Ws.
Original Episode Number: 96 | Orig…
193: Start With What You Are Not
Storytelling requires engagement and imagination. If you lay it all out there you rob me of my ability to dream. Let’s talk about fairness, no more no less and being the adult in the room.
Original E…
192: Communication And Evolving Clarity Of Expression
All creative businesses are actually in the information and communication business far more than they are in the making stuff business. Understanding how communication tools have grown — from hierogl…
191: The Power Of Community
Most people think about their creative businesses as singular not communities. What a missed opportunity. Let’s talk about JazzWire and Shop My Porch.
Original Episode Number: 107 | Original Air Dat…
190: Conversation with Bernadette Smith — Expert In Diversity, Equity, and Inclusion and Author of Inclusive 360
Bernadette and I discuss all things DEI and its impact on all business, creative and not. We talk about opportunity and change and the desire to be human. We also talk about forgiveness and being ant…
189: Talent, Wisdom and Experience
To be successful in creative business, you have to get paid for your talent, wisdom and experience. But what does that mean? In fact, what does each of talent, wisdom and experience mean? And why do …
188: What Questions Will You Answer?
If someone asks you which you like better — chocolate or vanilla when you like strawberry, what does your answer really mean? Comprehension requires definition not explanation. Listen in and I will e…
187: Do One Thing Less
Fall is upon us and the instinct is to race ahead. What if you did one thing less? What would you have to charge to do it? Can you choose not to chase the shiny penny. Let’s talk The Perfect Egg.
O…