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Brainfluence - Podcast

Brainfluence

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like Robert Cialdini, Dan Pink, Guy Kawasaki, Jonah Berger, Chris Brogan, Maria Konnikova, and many more. Learn more and join the conversation at RogerDooley.com

Marketing Sales Business How To Entrepreneurship Education Psychology Leadership
Update frequency
every 13 days
Average duration
32 minutes
Episodes
99
Years Active
2020 - 2025
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The Long-Distance Teammate with Wayne Turmel

The Long-Distance Teammate with Wayne Turmel

Wayne Turmel is co-founder of the Remote Leadership Institute and co-author of The Long-Distance Teammate: Stay Engaged and Connected While Working Anywhere. He has spent the last two decades obsesse…

00:36:06  |   Thu 25 Feb 2021
Annie Duke Explains How to Decide

Annie Duke Explains How to Decide

Annie Duke is an author, speaker, and consultant in the decision-making space. She was awarded a National Science Foundation Fellowship to study Cognitive Psychology at the University of Pennsylvania…

00:36:34  |   Thu 18 Feb 2021
Quantum Marketing with Mastercard CMO Raja Rajamannar

Quantum Marketing with Mastercard CMO Raja Rajamannar

Raja Rajamannar is one of the world’s top marketers, and he’s in a better position to spot trends and anticipate change than just about anyone else. Chief Marketing & Communications Officer for Maste…

00:35:29  |   Thu 11 Feb 2021
Culture Renovation with Kevin Oakes

Culture Renovation with Kevin Oakes

Kevin Oakes is the is CEO and co-founder of i4cp, the Institute for Corporate Productivity, a top research firm that discovers the people practices of high-performance organizations. Previously, Kevi…

00:31:59  |   Thu 04 Feb 2021
Drunk Tank Pink with Adam Alter

Drunk Tank Pink with Adam Alter

Adam Alter is a professor of marketing and the Stansky Teaching Excellence Faculty Fellow at New York University’s Stern School of Business, as well as an affiliated professor of social psychology in…

00:32:03  |   Thu 28 Jan 2021
The Ministry of Common Sense with Martin Lindstrom

The Ministry of Common Sense with Martin Lindstrom

Martin Lindstrom is the founder and chairman of Lindstrom Company, the world’s leading brand and culture transformation group. He has been named one of the “World’s 100 Most Influential People” by Ti…

00:35:36  |   Thu 21 Jan 2021
Loyalty Psychology with Philip Shelper

Loyalty Psychology with Philip Shelper

Philip Shelper has extensive experience within the loyalty industry, including roles at Qantas Frequent Flyer and Vodafone. He is CEO and Founder of leading loyalty consulting agency Loyalty & Reward…

00:37:03  |   Thu 14 Jan 2021
Forget Your New Year Resolutions, Do This Instead

Forget Your New Year Resolutions, Do This Instead

Lots of people make resolutions to start the year, but most such resolutions are abandoned quickly. Roger Dooley explains how to use the principles of behavior design and the Fogg Behavior Model to a…

00:19:32  |   Thu 07 Jan 2021
How to Build and Lead Remote Teams with David Burkus

How to Build and Lead Remote Teams with David Burkus

David Burkus is the bestselling author of four award-winning books about business and leadership. His ideas have been featured in the Wall Street Journal, Harvard Business Review, USA Today, Fast Com…

00:34:13  |   Thu 31 Dec 2020
Ryan Holiday Reveals the Formula for a Perennial Seller (Repeat)

Ryan Holiday Reveals the Formula for a Perennial Seller (Repeat)

*Original air date: Aug 3, 2017.*

When it comes to writing a book that sells year after year, Ryan Holiday definitely knows the formula. His books have all been best-sellers, and more importantly, th…

00:29:55  |   Thu 24 Dec 2020
The Science of Success with Albert-Laszlo Barabasi (Repeat)

The Science of Success with Albert-Laszlo Barabasi (Repeat)

*Original air date: Feb 21, 2019.*

Albert-László Barabási is a network scientist whose work has led to many breakthroughs, including the discovery of scale-free networks in 1999. The Robert Gray Dodg…

00:36:02  |   Thu 17 Dec 2020
From Neuromarketing to Serenity with Christophe Morin

From Neuromarketing to Serenity with Christophe Morin

Dr. Christophe Morin is passionate about decoding the relationship between the brain and human behaviors. He has received multiple speaking, publishing, and research awards during his career, and he …

00:27:34  |   Thu 10 Dec 2020
Pandemic-Tested Leadership Lessons with Joseph Michelli

Pandemic-Tested Leadership Lessons with Joseph Michelli

Joseph Michelli, Ph.D., is a certified customer experience and speaking professional. He is also Global Guru’s #1 US-based customer service expert and the author of ten business books about companies…

00:34:45  |   Thu 03 Dec 2020
Behavior Design Meets Digital Influence

Behavior Design Meets Digital Influence

Bas Wouters is an expert in persuasion. As an online lead generator, he caused serious disruption in the kitchen industry, generated millions in sales as a result, and is the only person in the world…

00:38:14  |   Thu 26 Nov 2020
Networking for Introverts with Matthew Pollard

Networking for Introverts with Matthew Pollard

Matthew Pollard is a sales expert and the founder of Rapid Growth Coach. He’s a speaker, blogger, and podcaster, as well as the author of The Introvert’s Edge and his newest book, The Introvert’s Edg…

00:36:17  |   Thu 19 Nov 2020
The Parasitic Mind with Gad Saad

The Parasitic Mind with Gad Saad

Gad Saad, Ph.D., is one of the best-known intellectuals fighting what he calls the tyranny of political correctness, often writing and speaking about idea pathogens that are destroying logic, science…

00:42:20  |   Thu 12 Nov 2020
Optimize Your Fundraising with Tim Kachuriak

Optimize Your Fundraising with Tim Kachuriak

Tim Kachuriak is a nonprofit thought leader, author, co-author, lead researcher, and speaker, as well as the founder and Chief Innovation and Optimization Officer for NextAfter, a fundraising researc…

00:31:05  |   Thu 05 Nov 2020
Applying Cialdini Principles in the Real World with Brian Ahearn (Repeat)

Applying Cialdini Principles in the Real World with Brian Ahearn (Repeat)

*Original air date: Jan 3, 2019.*

Brian Ahearn is the Chief Influence Officer at Influence PEOPLE, as well as a dynamic international keynote speaker, trainer, coach, and consultant. Named one of the…

00:37:33  |   Thu 29 Oct 2020
It’s All About CEX with Jason Bradshaw

It’s All About CEX with Jason Bradshaw

Jason Bradshaw created his first business at fourteen, selling telecommunications and computer equipment in the Australian city of Toowoomba. With a keen interest in the power of the customer and emp…

00:42:48  |   Thu 22 Oct 2020
A New Business Model: The Interaction Field with Erich Joachimsthaler

A New Business Model: The Interaction Field with Erich Joachimsthaler

Erich Joachimsthaler is an award-winning author, co-author, speaker, visiting professor at many of the world’s leading schools, and Founder and CEO of VIVALDI, one of the largest independent global s…

00:34:38  |   Thu 15 Oct 2020
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