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Brainfluence - Podcast

Brainfluence

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like Robert Cialdini, Dan Pink, Guy Kawasaki, Jonah Berger, Chris Brogan, Maria Konnikova, and many more. Learn more and join the conversation at RogerDooley.com

Marketing Sales Business How To Entrepreneurship Education Psychology Leadership
Update frequency
every 13 days
Average duration
32 minutes
Episodes
99
Years Active
2020 - 2025
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Hybrid Work and Leading Remote Teams with Gleb Tsipursky

Hybrid Work and Leading Remote Teams with Gleb Tsipursky

Gleb Tsipursky is the founder and CEO of Disaster Avoidance Experts. A thought leader in future-proofing and cognitive bias risk management, Gleb joins the show for a second time to share insights fr…

00:35:20  |   Thu 15 Jul 2021
The Psychology of Incentives with Richelle Taylor

The Psychology of Incentives with Richelle Taylor

Richelle Taylor is a leader in performance improvement and marketing services in North America. She oversees One10’s go-to-market strategy and its Incentives & Recognition business segment, which inc…

00:35:25  |   Thu 08 Jul 2021
Be Exceptional with Body Language Expert Joe Navarro

Be Exceptional with Body Language Expert Joe Navarro

Before he became internationally recognized as one of the world’s foremost experts on body language, Joe Navarro was an eight-year-old refugee fleeing communist-controlled Cuba. In America, as a non-…

00:35:22  |   Thu 01 Jul 2021
Badvertising – Why So Many Ads Suck, with Jim Morris

Badvertising – Why So Many Ads Suck, with Jim Morris

Very few of our guests have a nickname or a tagline, but Jim Morris does: Tagline Jim. He’s worked as a copywriter and creative director at ad agencies like FCB and DDB Worldwide and as a freelance c…

00:37:08  |   Thu 24 Jun 2021
How You Can Reverse Engineer Success with Ron Friedman

How You Can Reverse Engineer Success with Ron Friedman

Ron Friedman, Ph.D., is an award-winning psychologist who has served on the faculty of several prestigious colleges in the United States, and has consulted for political leaders, nonprofits, and many…

00:35:10  |   Thu 17 Jun 2021
How Customer Experience Can Drive R&D with Ray Iveson

How Customer Experience Can Drive R&D with Ray Iveson

Ray Iveson has 30 years of experience developing measurement systems related to product efficacy. The inventor or co-inventor of more than 70 novel and proprietary measurement systems, technical meth…

00:31:19  |   Thu 10 Jun 2021
Find Out What Your Customers Can’t Tell You with Melina Palmer

Find Out What Your Customers Can’t Tell You with Melina Palmer

Melina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Melina obtained her bachelor’s degree in …

00:30:41  |   Thu 03 Jun 2021
Smartwatch Neuromarketing with Paul Zak

Smartwatch Neuromarketing with Paul Zak

Paul Zak is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology and Management at Claremont Graduate University, as well as founder and Chief Immersi…

00:30:16  |   Thu 27 May 2021
Listen to Win with Ximena Vengoechea

Listen to Win with Ximena Vengoechea

Ximena Vengoechea is a user researcher, writer, and illustrator whose work on personal and professional development has been published in Inc., The Washington Post, Newsweek, and Huffington Post. She…

00:33:32  |   Thu 20 May 2021
Winning Digital Customers with Howard Tiersky

Winning Digital Customers with Howard Tiersky

Howard Tiersky is a successful entrepreneur who has been named by IDG as one of the 10 Digital Transformation Influencers to Follow Today and by Enterprise Management 360° as “One of the Top 10 Digit…

00:41:11  |   Thu 13 May 2021
Robert Cialdini on the New and Expanded Influence

Robert Cialdini on the New and Expanded Influence

Dr. Robert Cialdini is known as the foundational expert in the science of influence. His Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing t…

00:32:09  |   Thu 06 May 2021
Vaccine Hesitancy: a Science-Based Approach with Matt Tullman

Vaccine Hesitancy: a Science-Based Approach with Matt Tullman

Matt Tullman is co-founder and CEO of Merchant Mechanics, and a founding partner at Bellwether Citizen Response. With over 25 years of experience in the consumer insights industry, Matt continues to …

00:39:43  |   Thu 29 Apr 2021
Working Backwards with Colin Bryar

Working Backwards with Colin Bryar

Colin Bryar joined Amazon in 1998—four years after its founding—and spent the next 12 years as part of the senior leadership team as the company grew from a domestic (US-only) seller of books to a gl…

00:34:04  |   Thu 22 Apr 2021
Creating Real Value with Judy Samuelson

Creating Real Value with Judy Samuelson

Judy Samuelson is Founder and Executive Director of the Aspen Institute Business and Society Program and a Vice President at the Aspen Institute. Signature programs under Judy’s leadership include a …

00:35:26  |   Thu 15 Apr 2021
Cumulative Advantage with Mark Schaefer

Cumulative Advantage with Mark Schaefer

Mark Schaefer is a globally-recognized keynote speaker, educator, and business consultant. The bestselling author of nine path-finding books, including the first book ever written on influence market…

00:36:55  |   Thu 08 Apr 2021
Effortless Business Growth with Danny Iny

Effortless Business Growth with Danny Iny

Danny Iny is the founder and CEO of Mirasee, a leading voice in the world of online courses, and a bestselling author. He has been featured in the Harvard Business Review and Entrepreneur, and contri…

00:33:46  |   Thu 01 Apr 2021
Winfluence and Influencer Marketing with Jason Falls

Winfluence and Influencer Marketing with Jason Falls

Jason Falls leads digital strategy and hosts two marketing podcasts (Digging Deeper and Winfluence) at Cornett, a full-service advertising agency based in Lexington, KY. His work has touched major br…

00:37:58  |   Thu 25 Mar 2021
Agile Marketing with Jim Ewel

Agile Marketing with Jim Ewel

Jim Ewel is one of the leading voices on Agile marketing. He co-organized the first meeting of Agile marketers and co-authored the Agile Marketing Manifesto. Today, his blog is one of the most truste…

00:32:14  |   Thu 18 Mar 2021
Unfiltered Marketing with Stephen Denny

Unfiltered Marketing with Stephen Denny

Stephen Denny and his co-author Paul Leinberger are principals in the boutique consultancy Denny + Leinberger Strategy, which focuses on spotting trends that drive business performance and gives clie…

00:36:46  |   Thu 11 Mar 2021
Forever Employable with Jeff Gothelf

Forever Employable with Jeff Gothelf

Jeff Gothelf's work centers around transformation, both in the digital and professional development sense. Jeff works as a coach, consultant, and keynote speaker helping companies bridge the gaps bet…

00:34:56  |   Thu 04 Mar 2021
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