Brainfluence

On this episode of Brainfluence, we explore how behavioral science can be utilized in both B2C and B2B marketing. Guest Nancy Harhut shares how campaigns that focus on emotional impact over product f…

In this episode of Brainfluence, host Roger Dooley interviews Sam Tatam, Global Principal and Head of Behavioral Science at Ogilvy Growth and Innovation.

Show notes, transcript & resources: https://w…

In this episode of Brainfluence, host Roger Dooley interviews AJ Harper, an editor and publishing strategist, about her career as a developmental editor and ghostwriter, her new book, and the importa…

Tom Peters is an author and legendary business thinker who has written 19 books. His new title is Tom Peters' Compact Guide to Excellence. It's a small book packed with short bites of wisdom curated …

In business, we have a bias for busyness. Doing something is always better than doing nothing, to most of us. Indeed, Brainfluence guest and management expert Tom Peters famously proclaimed "a bias f…

Can you be authentically charismatic? Renowned behavioral investigator Vanessa Van Edwards has always been fascinated by the 'science of people'. A (famously) socially awkward person, Vanessa's first…

The last time Eric Barker, we spoke about his book, 'Barking Up The Wrong Tree', the Wall Street Journal best-seller that taught us a science-based approach to success. Next, his brand new book calle…

For decades, market research consisted mostly of surveys and focus groups. Now we have a host of new tools to track our audiences – what they see, what they read, what they think and how they feel. T…

Choice architecture, the way choices are presented to people, is often overlooked as an important influence on both big and small decisions. One of the world's most recognized researchers on decision…

What is “conation?” According to seasoned marketing and strategy leader Sandeep Dayal, conation is incredibly important in the marketing world. It refers to the desire or will of people to perform an…

Dorie Clark joins us today on Brainfluence discuss her new book, The Long Game and  to explain why a long-term strategy is essential to help us achieve our goals in life. In this era of instant grati…

Dan Pink explores a new and surprising topic: Regret. We all have regrets, and usually we think of regret as something to avoid. Not so, says Dan. He explains how regret can be a positive force, the …

One of the most interesting people I've had on Brainfluence is Wired co-founder Kevin Kelly. He's a renowned futurist, a perpetual gadget guru, a serious photographer, and an even more serious travel…

In today’s episode, we are joined by Nathalie Nahai, an international speaker, author, and consultant whose work explores the intersection between persuasive technology, ethics, and the psychology be…

Cass R. Sunstein is currently the Robert Walmsley University Professor at Harvard. He is the founder and director of the Program on Behavioral Economics and Public Policy at Harvard Law School. In 20…

Joining Roger on today’s show is the highly energetic and informative Andrew Davis. Andrew Davis is a best-selling author, keynote speaker, and wealth of knowledge in marketing, public speaking, cust…

Thomas Zoëga Ramsøy is the CEO and Founder of Neurons Inc, a global leader in applied neuroscience. A neuropsychologist with a Ph.D. in neurobiology and neuroimaging, Thomas has worked with leading u…

Juliet Funt is a keynote speaker and advisor to Fortune 500 companies. She’s the founder and CEO of the efficiency firm Juliet Funt Group and an evangelist for expanding the potential of companies by…