Blogging with Lesli Peterson
Have you ever wondered what it takes to become a high-performance blogger... making a healthy 6- or 7- figure income online, year after year?
You're in the right place.
I teach people how to grow their blog consistently and with a plan, so they can increase their impact and their income.
My unique approach allows bloggers to bid farewell to a dependency on other platforms by building powerful, independent digital footprints.
With a focus on simple, actionable steps (as well as tough-love coaching principles) I help bloggers turn their modest blogs into thriving online enterprises.
In my 5x weekly podcast we talk about SEO and email marketing on the regular. But that's not all!
We also discuss tactical strategies about how to blog, affiliate marketing, blog writing tips, blogging tips, blogging mistakes, newsletters, editorial calendars, increasing ad revenue, digital products, building backlinks, and so much more!
- Update frequency
- every 2 days
- Average duration
- 18 minutes
- Episodes
- 248
- Years Active
- 2022 - 2025
Core Update blues? Here is my theory on what's happened
As if the Helpful Content Update wasn't enough... here comes a Core Update.
It's still rolling out, but I've been studying the winners and the losers and I've come to the conclusion that…
ManyChat: Using Instagram to grow your email list
Instagram is the ideal place to grow your subscriber list, and ManyChat is the tool to make it happen.
In this episode I explain ManyChat and how it works - and then give you several way…
Quiz: A 15-question blogging biz audit
Today I am asking you to rate yourself on a scale of 1-10 ....
These 15 questions will help you evaluate your blogging business and determine where you need to focus in order to close o…
NEW! On-Page Helpful Content Update Report: Cliff Notes Version
Eric Lancheres from on-page.ai published a new HCU report yesterday, and it's really really interesting.
Some conclusions mirror what we've been talking about - others are eerily differe…
Are you making this content update mistake?
Here's the #1 mistake I see bloggers making when it comes to content updates.
I see it over and over and over again, and it breaks my heart.
Grab ALL the freebies I mention on the podcas…
Will changing your photos hurt your SEO?
Great question from listener Annie - thanks for emailing me.
If you want to change the photos in a post update, will that impact your SEO?
We dive into that, as well as ideal sizes for yo…
5-Part Methodology to Increasing Your Traffic: KLIMB
You cannot rest on your laurels, expecting that your rankings will magically come back.
The changes are here to stay... and the longer you avoid the adjustment, the deeper your traffic w…
Goodbye SEMrush: Selecting a keyword research tool
After over a decade of being a die-hard fan, I am leaving SEMrush.
The change in price for us that were previously grandfathered in to the lower price has prompted me to see what else is…
7 Blog Post Update Questions From Listeners
Earlier this week I hosted MULTIPLE workshops about the Helpful Content Update and updating your blog posts with that in mind (and with general content decay in mind) and it was lots of…
Things I did NOT do in my blogging business (that I don't regret!)
A few episodes ago I shared my biggest blogging regret. Whew - that was a hard one.
Today I am sharing some things that I did NOT do in my business - for which I have no regrets.
The fir…
The opportunity cost of creating new content
Are you on a path to creating as much content as possible?
Do you think this is the most important mission in your business? Do you think it's the key to making more money?
I want to chal…
5 Questions To Ask Before Updating A Post
If you are updating a post (or creating a new one, for that matter) then these are the five questions you should ask yourself before you even get started.
1. If I asked Chatgpt to answer…
Helpful Content Update: "But my content is better than what's ranking now!"
We're continuing the conversation about the Helpful Content Update... we've got more information about who was impacted positively and negatively.
For some blogs, there were MAJOR hits. …
Hiring Writers with Sharlene Earnshaw
Sunk Cost Fallacy: My BIGGEST Blogging Regret
Sunk Cost Fallacy is when we know that the cost of our efforts outweighs the benefits... but instead of walking away, we double down on the bad decision.
I did this... recently.
It cost m…
Keyword Cannibalization: How to know a keyword is unique enough
In the pro blogger space, I think it's rare that we write multiple posts for one keyword ON PURPOSE.
The question I get most often is how to know if one keyword is different enough to wa…
Increase your email open rates
What if I told you there are small tweaks you can make that will significantly increase your email open rates? I've tested them myself with amazing results. Want to know what they are? …
What goes on your About Page?
I'm always looking for ways to improve my site. Recently I realized my "About" page was way overdue for a refresh. I did a deep dive into best practices for about pages and uncovered so…
How to correctly use bullet points
Bullet points are great ways to highlight the important parts of your article, and get the user to the point - quickly!
This exercise has become more and more important with Google... so…
Product launch project plan for bloggers
Wanting to launch a product, but you feel stuck?
This 10-step product launch overview gives you the framework for getting your product off the ground.
1. Ideation
2. Competitive research
3.…