Blogging with Lesli Peterson
Have you ever wondered what it takes to become a high-performance blogger... making a healthy 6- or 7- figure income online, year after year?
You're in the right place.
I teach people how to grow their blog consistently and with a plan, so they can increase their impact and their income.
My unique approach allows bloggers to bid farewell to a dependency on other platforms by building powerful, independent digital footprints.
With a focus on simple, actionable steps (as well as tough-love coaching principles) I help bloggers turn their modest blogs into thriving online enterprises.
In my 5x weekly podcast we talk about SEO and email marketing on the regular. But that's not all!
We also discuss tactical strategies about how to blog, affiliate marketing, blog writing tips, blogging tips, blogging mistakes, newsletters, editorial calendars, increasing ad revenue, digital products, building backlinks, and so much more!
- Update frequency
- every 2 days
- Average duration
- 18 minutes
- Episodes
- 248
- Years Active
- 2022 - 2025
CONTENT DECAY: What is it, why it happens and how to avoid it (Archives)
Content Decay.... it happens to every blogger, and every post.
And if I'm honest, it's downright disappointing.
You put so much effort into writing the perfect post, sharing all the tip…
Google Web Stories: Why Fulltime Bloggers Should Say No (Archives)
SHOULD FULL TIME BLOGGERS SPEND THEIR TIME ON Google Web Stories?
(While I am away on a travel assignment, I'm pulling one from the YouTube archives.... still relevant today!)
Early in 20…
Sep 2023 Helpful Content Rollout - what's changed
Yesterday Google announced a new HCU rollout! Let's discuss...
There were 4 changes to the documentation that could impact a blogger, and I go over those for you in this episode.
Do you h…
How to increase sales with your newsletter
Do you send a newsletter? No? Get on it, friend!
If you do (or you're about to start) then this sneaky little "trick" will help you sell more products, affiliates and more.
It's not rocke…
Tips for Travel Writing with Tim Leffel
Tim Leffel is a multi-award winning travel writer, 5-time author, and blogger and teacher... and also a well-respected member of the travel writing community.
Tim's book Travel Writing 2…
Is blogging dead in light of the Google AI changes?
Spoiler alert: No. It's not.
But we will have to pivot, as an industry.
I share my thoughts on the changing landscape in this episode, plus THREE THINGS every blogger needs to consider i…
6 Blog post types (go beyond the listicle!)
Do you ever get bored with simple listicles?
Me too!
Here are 6 other types of posts (or new ways to look at lists) that you can use to spice up your next article.
Grab ALL the freebies I…
Starting a new blog: Part 3 (Final)
This episode wraps up our mini series on the first 100 days of starting a new blog!
We cover more about your newsletter, and your product!
I also walk through an overview of the SBS frame…
Repurpose blog content with brands and destinations
Are you working with a brand or destination that wants to repurpose your blog content, but you are not sure if that's a good idea?
Here are three ways that I've done it in the past - and…
9 Professional Blogging Mistakes
Professional Blogging - it's when you decide to change your mindset to run your blog like a business and not a hobby.
But what does that mean? How do you know you're doing it right?
Here …
SGE (Search Generative Experience): What's the impact? What do we do?
SGE (Search Generative Experience) is here to stay - even if it's only in Labs right now.
What is it exactly? What's the point; why did Google do this? What do they hope to achieve?
How d…
Starting a new blog: Part 2
In an earlier episode I shared what I would do in the first 10 weeks of starting a new blog... and today I break down the next two weeks.
In this episode I share a little about email set…
SEO Is Inauthentic (Myth Busted!)
Do you sometimes feel like keyword research makes you inauthentic or that applying SEO strategies makes your voice counterfeit?
I get that comment periodically... and I want to speak to …
Email Pop Up Stats: 5 take-aways from a study of 1 billion pop ups
Should you use an image in your lead magnet form? How long should you wait to show the pop up? Is it ok to ask for their email AND name?
All these questions and more are answered in this…
Topic Clusters: What, Why & How
We've been talking about topic clusters a lot lately... this may be a new phrase for some of you.
If that's the case (or you need a refresher) this post is for you!
In this episode I expl…
Starting a new blog: A plan for the first 10 weeks
Listen to Part 2 here: https://podcast.leslipeterson.com/2214188/13514176-starting-a-new-blog-part-2
Whether you are starting a new blog for the first time EVER... or you are starting a…
5 Email Hacks Bloggers Can Steal From the e-Commerce World
If you've got your email list going... you're feeling good about your lead magnet... your newsletter is consistent... and you're looking for that next level email action - I got you!
The…
Google's April Reviews Update: Recovery Steps
In April of this year, we lost about 3% of our traffic overnight.
I thought it was the Helpful Content Update, but after a consultation with Dr Marie Haynes it became more apparent that…
Start a Podcast and Escape the Algorithm Rollercoaster with Gary Arndt
Podcasting. You, like me, are blown away by the potential podcasts hold for our business.
I know this because our previous podcast episode (in my mini series on takeaways from TBEX) is …
Rekindle your list: A 3-part campaign to breathe new life into an old list
If you're looking to rekindle an old email list - to re-engage or reactive an inactive list of subscribers - then this episode is for you.
Here I share with you 3 RULES to be clear about…