Blogging with Lesli Peterson
Have you ever wondered what it takes to become a high-performance blogger... making a healthy 6- or 7- figure income online, year after year?
You're in the right place.
I teach people how to grow their blog consistently and with a plan, so they can increase their impact and their income.
My unique approach allows bloggers to bid farewell to a dependency on other platforms by building powerful, independent digital footprints.
With a focus on simple, actionable steps (as well as tough-love coaching principles) I help bloggers turn their modest blogs into thriving online enterprises.
In my 5x weekly podcast we talk about SEO and email marketing on the regular. But that's not all!
We also discuss tactical strategies about how to blog, affiliate marketing, blog writing tips, blogging tips, blogging mistakes, newsletters, editorial calendars, increasing ad revenue, digital products, building backlinks, and so much more!
- Update frequency
- every 2 days
- Average duration
- 18 minutes
- Episodes
- 248
- Years Active
- 2022 - 2025
Finding Clarity in Your Business in Order to Drive Success
When you have clarity in your business and in your life, big things happen.
I don't just mean you have defined clear goals for your tasks tomorrow... or the goals in your next major proj…
Hiring help for your blog: Tips to make things smoother
Hiring a VA for your blog... writers... updaters... an editor... someone to be a part of your strategic business decisions... we've done it all!
In this episode I break down the types of…
(Archives) 5 common myths about blog post backlinks
With an unexpected interuption in today's schedule, I thought I'd bring one of our older (still applicable, still valuable, still popular) YouTube videos to the podcast.
If you prefer to…
8 Principles to Help You Master Your Sales Strategy
We had such a great response to the B2B Newsletter episode – so much feedback about how you want to start this effort and amp up your sales efforts.
With that in mind, here are 8 princip…
Search Intent: 3 things to review next time you do keyword research
Understanding search intent will allow you to make vast improvements in getting your content ranked.
I'm not talking about the 4 labels that the SEOs and keyword tools always touch on (i…
B2B Newsletters: Why do them + what to S.H.A.R.E. in yours!
B2B newsletters are a vital part of our sales strategy. If you listened to yesterday's podcast you heard ONE of the things we share in our quarterly sends (stats!)...
When I tell people …
Featured Listings: The 6-figure secret no one is talking about
Today we are discussing my favorite product that I offer as a blogger: Featured Listings.
I feel like a lot of bloggers yawn and roll their eyes when I talk about this, so today I am sha…
Editorial Calendars for your newsletter: Why and How to set one up
Today we are talking about the POWER of a newsletter editorial calendar!
They make it easier to plan, keep you from feeling frozen at your keyboard, allow you to easily rotate personas a…
Welcome Email: 6 Things to add to the email that follows your lead magnet
Do you have a lead magnet up yet? Maybe a few?
I'm so proud of you!
Now it's time to follow the delivery of that opt-in with a Welcome Email.. but what the heck goes in a welcome email?
T…
(Archives) 5 Content Update Blunders to Avoid in 2023
Hey bloggers - today I am in the wilds of Southwest Colorado, with no way to bring you a podcast - but don't fret!
I am re-sharing the audio from an earlier YouTube video - still valid, …
Real Newsletter Talk: 7 Reasons Why You Need To Just DO Them!
When I talk about newsletters, most bloggers just roll their eyes.
You know you need to do them - consistently and with a plan... and yet, you DON'T!
Stop putting it off!
If money's not e…
Building systems that work for your blogging business with Megan Bannister
Megan Bannister from Olio in Iowa is a woman after my own heart.
Why? Because she understands the POWER of building systems in your business!
Listen to Megan's 4-part framework for build…
Time on Page - Why It Matters + How To Increase It
Time on page... dwell time... avg session duration.
These are all kissing cousins, and while they are extremely important KPIs for bloggers, they are not direct ranking indicators.
Wild,…
Lead Magnet : The T.A.R.G.E.T. Framework to Improve Your Conversions
With Google playing hardball as of late, there has never been a better time to focus on your email list.
If you want to get a list started... or you want to maximize growth with the list…
Seasonal Silos Can Fill the Page View Void
If you have seasonal traffic, it's time to stop complaining about the "down time" and do something about t.
The answer for me was to build topic clusters, or silos of content, that would…
4 Steps to Managing Poor Content (+ Why It's Important)
Managing poor quality content... freeloaders... used to be a best practice. Today, it's a necessity.
In this episode we talk about why that's the case, and I break down my 4-step process…
One blogger's story of side-hustle to full-time professional with Heather Johnson
Food blogger, cookbook author, and TV personality Heather Johnson of The Food Hussy joined me in a conversation about how she moved from blogging as a side-hustle to blogging as a caree…
4 Title Hacks to Improve Your Click-thru Rate
Back to our regularly scheduled programming... 25 things I do to grow my blogging business.
Today we're talking about number 12 - your posts' TITLES!
(Curious about the previous episodes …
AI content writing + a short review of Content at Scale (TBEX Eau Claire Recap Mini-Series)
It’s the final episode in this mini-series on my favorite take-aways from TBEX, and we’re talking about AI!
At the conference keynote Julia McCoy, President of Content at Scale, shared …
Know Your Worth (TBEX Eau Claire Recap Mini-Series)
Today we’re talking about 3 considerations you need to know as you consider your worth, especially as you work with brands.
It’s the third podcast in a series where I am sharing the les…