Blogging with Lesli Peterson
Have you ever wondered what it takes to become a high-performance blogger... making a healthy 6- or 7- figure income online, year after year?
You're in the right place.
I teach people how to grow their blog consistently and with a plan, so they can increase their impact and their income.
My unique approach allows bloggers to bid farewell to a dependency on other platforms by building powerful, independent digital footprints.
With a focus on simple, actionable steps (as well as tough-love coaching principles) I help bloggers turn their modest blogs into thriving online enterprises.
In my 5x weekly podcast we talk about SEO and email marketing on the regular. But that's not all!
We also discuss tactical strategies about how to blog, affiliate marketing, blog writing tips, blogging tips, blogging mistakes, newsletters, editorial calendars, increasing ad revenue, digital products, building backlinks, and so much more!
- Update frequency
- every 2 days
- Average duration
- 18 minutes
- Episodes
- 248
- Years Active
- 2022 - 2025
Consider this alternative to a 2024 resolution
Resolutions and goal setting are what people talk about this time of year.
I recommend, instead, that you consider some practices (based in the Hindi and Stoic philosophy) that build a b…
Make newsletters a priority in 2024
We're still running thru the 7 stages of blogging... we're on stage 3, part 3 - begin your weekly newsletter.
Design your template, pick a day of the week, and be consistent!
Consistency …
Personas: How many and why
We're at Stage 3 - part 2 of the 7 stages of blogging overview... and it's time to introduce personas to the process.
Grab ALL the freebies I mention on the podcast PLUS so much more. A…
More on keyword research, internal linking and inventory spreadsheets!
We're diving into Stage 3 today, as we make our way thru the 7 stages of blogging.
For new bloggers, it's time to invest in a keyword research tool.
For existing bloggers, think about you…
How to use social media successfully
We're wrapping up Stage 2 today... which is about picking and setting up your social accounts.
I share with you some insight on who manages my Pinterest - It's Virtual Powerhouse.
I als…
What to look for in an email marketing tool
We're talking about Stage 2, part 2 today --- getting your email system set up and building your first lead magnet.
But I also take this time to share what to look for in an email tool, …
Do you have topic clusters and an inventory spreadsheet?
We're continuing the 7 stages of blogging, and we're starting Stage 2.
It's time to do the keyword research on your post ideas... and begin building them out. I recommend dashing thru at…
Planners and Products with Melanie Ferguson
Melanie Ferguson joins us today. She blogs at SouthernCrush.com AND CreativesOnFirePodcast.com
I'm excited to have her because we get to discuss TWO sides of her business, and BOTH will …
This trick will tell you if you're niche is too broad or narrow
We're covering the last part of Stage 1 in the 7 Stages of Blogging series... and it's about topic clusters. This is BEFORE you ever begin any keyword research!
Grab ALL the freebies I…
Essential blog setup (it's best to start right, right away!)
We're on the third episode of Stage 1, and we're talking about the basics of setting up your blog.
It's at this part of Stage 1 that you'll pick a theme, add your plug ins, set up GSC an…
9 considerations before picking a domain name
The second part of Stage 1 is determining your domain and hosting provider. I give you a little bit of advice about your hosting... but mostly we're talking about your domain.
Here are 9…
Identify your target audience and niche with PASSION
A few weeks ago we talked about the 7 Stages of Blogging.. and for the next 7 weeks or so we'll talk a little more about these.
This week we begin with Stage 1 - Scout... and how and why…
Blogging KPIs to track monthly (and review annually)
There are more KPIs in a blogging business than just page views and RPM.
I encourage you to begin 2024 tracking these - if you don't already.
Grab ALL the freebies I mention on the podca…
Competitive Research: What to ask yourself (and how often to ask!)
Do you do competitive research? If not, you should!
Here are the questions I evaluate each time I do this work.
Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE…
This is the lesson I learned from working in software
You can't accomplish everything in one go. And, you shouldn't try.
Approaching everything in iterations makes you feel more accomplished, less overwhelmed, and just makes more sense.
In t…
Is a custom IP better for email deliverability?
Some people want a custom IP because they prefer the way it "looks" or they think it will help them with deliverability.
Today we dive into why it's PROBABLY NOT the right call.
Grab AL…
3 Things I do every year at this time
Every year, during the week of US Thanksgiving, I do these three things...
1. Change the year on my posts
2. Create a newsletter ed calendar for the next year
3. Note 5 big wins for the cu…
Where to use personas in your business
I've said it before and I'll say it again - personas are critical to building a profitable blogging business.
Here's a reminder of what they are... and all the places I use them in my bu…
Is email right for everyone?
I was challenged today with a scenario in which email might not work.... and it's true that NEWSLETTERS might not be the right answer....
but email is ALWAYS the answer!
Here's the scenar…