Blogging with Lesli Peterson
Have you ever wondered what it takes to become a high-performance blogger... making a healthy 6- or 7- figure income online, year after year?
You're in the right place.
I teach people how to grow their blog consistently and with a plan, so they can increase their impact and their income.
My unique approach allows bloggers to bid farewell to a dependency on other platforms by building powerful, independent digital footprints.
With a focus on simple, actionable steps (as well as tough-love coaching principles) I help bloggers turn their modest blogs into thriving online enterprises.
In my 5x weekly podcast we talk about SEO and email marketing on the regular. But that's not all!
We also discuss tactical strategies about how to blog, affiliate marketing, blog writing tips, blogging tips, blogging mistakes, newsletters, editorial calendars, increasing ad revenue, digital products, building backlinks, and so much more!
- Update frequency
- every 2 days
- Average duration
- 18 minutes
- Episodes
- 248
- Years Active
- 2022 - 2025
Should you update a post that is ranking?
We recently had a reader who was hit by HCU... so she was nervous about updating the few posts that were still ranking for her target keyword.
Here's my answer...
Grab ALL the freebies I…
NewsBreak: More about the program & should you do it, too
There were so many questions about NewsBreak that I decided to devote a whole episode to addressing them!
We talk about contributors vs publishers.... backlinks and canonical links.... m…
Product-based lead magnets with partners
Many of you have a special product-based lead magnet to sell your products... and you have partnerships, allowing others to sell those products for you as an affiliate.
Have you consider…
2024 Blogging Stats To Consider
WPBeginner updated an old stats list for 2024... with some interesting findings!
Here are a few that stood out to me, and that can validates a few things I'm doing and other info that mi…
7 lessons bloggers can learn from Taylor Swift
Like her music or not, Taylor Swift is a business GENIUS!
I'm not a Swiftie, but I love reading about her business endeavors... they never fail to inspire me.
And for that reason, I give…
I'm experimenting in my business with "news" and here's how it's going
It's time to get curious about all the different ways to serve your personas and make more cash - especially with Google-gate wrecking havoc.
Along with products... I am adding a new "se…
Business growth alternative to a second (or third) blog
Stage 7, Part 3.... with this episode we complete the 7 Stages of Blogging series!
We discuss an alternative to "starting a new blog" as a means of growing your business. Of course it in…
Your persona-based product grid is sanity saver
We're in Part 2 of Stage 7, reviewing the 7 Stages of Blogging.
It's here that you strategically plan your product offerings... a freebie and 3 offerings per persona, with various price …
Two things that can help you sell more products
I can't believe that we are already on Stage 7 of the 7 Stages of Blogging!
We're moving into some advanced product tactics here... and up first is info about two ideas to help you sell …
Aligning your content strategy with your product offering
We're back to reviewing the Stages of Blogging, and today we're on Part 3 of Stage 6!
After you've identified your audience needs, crafted a product, built a sales page and put your opti…
Even smaller blogs can land paid campaigns with Anna Cook
Thrilled to have Anna Cook of Stuck On The Go with us today.... she's sharing some secrets to pitching and getting paid - even with a smaller audience!
I have to admit, this is one of my…
Product lead magnets and sales funnels
Today we’re diving deep into the crux of stage six in your blogging journey: the art of converting your viewers into customers!
🎯 CUSTOM PRODUCTS THAT RESONATE 🎯
First things first, let’s…
Identify the needs and problems of your audience BEFORE designing a product
It's time for Part 1 of Stage 6... and Stage 6 is all about PRODUCTS!
Crafting Products that Resonate with Your Audience
Welcome back to our Blogging Mastery Series! In today’s episode, w…
Topic clusters, hub pages and quarterly plans, Oh My!
Topic Clusters: The Heart of Your Content Universe
- Defining Topic Clusters: Learn how to carve out your niche by defining topic clusters that align with your blog’s theme.
- Understanding A…
Navigating the New Google & Yahoo Email Authentication Maze Before the Deadline!
In this episode, we dive deep into the significant policy changes enforced by email giants Google and Yahoo. We explore how these changes will influence email deliverability and what st…
Positioning and Personas IN STAGE 5
WE'RE STILL IN STAGE 5, COVERING PARTS 2&3 TODAY.
Part 2 is where you begin your B2B newsletter procedures. We have a ton of episodes about this already, so hope you've found those helpf…
Are you showcasing your business as an expert or a commodity?
We're in Stage 5 Part 1 today... where you create your media kit, case studies and brand packages.
But the key to all of this is your positioning... setting yourself up as an expert... r…
Mastering the Welcome Email Sequence
Today, we delve into the art of making a great first impression with your new subscribers through a carefully crafted welcome email series. Today’s discussion is all about why this is c…
Cashing In on Clicks: 5 Affiliate Marketing Considerations
In this episode, we’re diving deep into Stage 4 Part 2, where we unravel the complexities of crafting a successful affiliate marketing strategy for bloggers. Here’s what you’ll learn:
- Un…
At what point should you begin updating your content?
This episode zeroes in on Stage 4 but starts with a review of the first three stages.
Stage 1 lays the groundwork by defining the blog’s identity, setting up key elements, and establish…