Best Story Wins
Welcome to “Best Story Wins,” a podcast for marketing and branding professionals looking to unlock their growth potential. Hosted by Column Five—a B2B marketing agency that specializes in brand and content marketing for SaaS companies—each episode features insightful conversations with industry leaders who are winning customers’ hearts and minds by building world-class brands.
Tune in to hear expert insights, hard-won lessons, and key strategies to take your own marketing efforts to the next level.
- Update frequency
- every 9 days
- Average duration
- 43 minutes
- Episodes
- 93
- Years Active
- 2023 - 2025
Ep. 12 Ross Yoshida (Senior Director of Graphic Design for the Los Angeles Dodgers)
Today’s special guest is Ross Yoshida, Senior Director of Graphic Design for the Los Angeles Dodgers. In this episode, we dive into how a blend of authenticity, confidence, and “hot sauce” has create…
00:44:35 |
Thu 31 Aug 2023
Ep. 11 Jonah Freedman (Content & Growth Marketing Leader at Salesforce)
In this episode, we speak with Jonah Freedman, Content & Growth Marketing Leader at Salesforce. Tune in to hear Jonah share his journalistic approach to content marketing, where he finds inspiration,…
00:45:16 |
Thu 17 Aug 2023
Ep 10. Ethan Kanat (Senior Creative Principal at Zendesk)
Today’s special guest is Ethan Kanat, Senior Principal of Creative Strategy at Zendesk. In this episode, we dive into the biggest changes in tech and business in recent years, including the increasin…
00:50:33 |
Thu 03 Aug 2023
Ep. 9 David Garvin (Creative Director at Happy Money)
Today’s special guest is David Garvin, Creative Director at Happy Money. On this episode, we chat about how Happy Money infuses psychology into their branding and marketing, David’s philosophies on g…
00:49:07 |
Thu 20 Jul 2023
Ep. 8 Jackie Wylie (Chief Marketing Officer at Textio)
Today we’re talking with Jackie Wylie, Chief Marketing Officer at Textio—a B2B SaaS company that makes workplaces more equitable, inclusive, and diverse by helping customers achieve measurable Divers…
00:54:27 |
Thu 06 Jul 2023
Ep 7. Zach Kitschke (CMO at Canva)
Today we’re talking with Zach Kitschke, CMO at Canva—one of the most impressive and disruptive companies around. Their mission is to empower everyone in the world to design anything and publish anywh…
00:44:56 |
Thu 22 Jun 2023
Ep. 6 Jascha Kaykas-Wolff (President of Lytics)
Are you ready to unlock your career's full potential? What if you could also align your passions, strengths, and aspirations for success using something called the Heart Tree Star?
Jascha Kaykas-Wolf…
Jascha Kaykas-Wolf…
00:44:26 |
Thu 08 Jun 2023
Ep. 5 Devin Zimmerman (VP of Brand at Greenlight)
By the time most people reach the age of 18, they’ve already had to make some huge financial decisions.
But how many young adults come into these decisions armed with a robust financial education?
Not …
But how many young adults come into these decisions armed with a robust financial education?
Not …
00:47:45 |
Thu 25 May 2023
Ep. 4 Drew Hoffman (VP of Brand at SentinelOne)
One of the worst things you can do as a marketer is rely on outdated clichés. Unfortunately, it still happens all the time — so much so we all know the tropes.
In this episode, we’re speaking with Dre…
In this episode, we’re speaking with Dre…
00:56:47 |
Thu 11 May 2023
Ep. 3 Keith Messick (CMO at LaunchDarkly)
The tools B2B marketers rely on may be ever-evolving — whether that’s the channels they use, the data they collect or the technology they rely on — but the key to success in B2B is actually one overl…
00:50:52 |
Thu 27 Apr 2023
Ep. 2 Michelle Kim (Vice President of Brand Design at VideoAmp)
The creatives at VideoAmp are risk takers — game changers. They have a level of ambition and drive that can’t be bought or taught, and it’s driving innovation throughout the industry.
On this episode …
On this episode …
00:48:33 |
Thu 13 Apr 2023
Ep. 1 Bryan Saftler (Director of Product Marketing - Communications, Media & Entertainment Industries at Databricks)
Imagine taking three-decade-old technologies and making them work harder today, by combining the best of both data warehousing and data lake, making it easier to read and be more efficient. That’s th…
00:50:13 |
Thu 30 Mar 2023
Introducing Best Story Wins
Building and marketing a brand doesn’t always come naturally. Sometimes, you need to take a step back and see the bigger picture before diving into the details.
On the show, we connect with brand and …
On the show, we connect with brand and …
00:00:34 |
Wed 08 Mar 2023
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