Best Story Wins
Welcome to “Best Story Wins,” a podcast for marketing and branding professionals looking to unlock their growth potential. Hosted by Column Five—a B2B marketing agency that specializes in brand and content marketing for SaaS companies—each episode features insightful conversations with industry leaders who are winning customers’ hearts and minds by building world-class brands.
Tune in to hear expert insights, hard-won lessons, and key strategies to take your own marketing efforts to the next level.
- Update frequency
- every 9 days
- Average duration
- 43 minutes
- Episodes
- 93
- Years Active
- 2023 - 2025
Ep. 52 Santi Pochat of LinkedIn
LinkedIn has consistently proven it’s at the top of its game, no matter the economic climate. What’s the secret behind their success?
In today’s episode, Santi Pochat, LinkedIn’s VP of Brand Marketing…
In today’s episode, Santi Pochat, LinkedIn’s VP of Brand Marketing…
00:54:08 |
Thu 21 Nov 2024
Ep. 51 Elie Ayrouth of Foodbeast
Social media is flooded with short-lived food trends and recipes, but a few brands know how to keep their edge.
In this episode, Elie Ayrouth, the brains behind Foodbeast, dishes out a spread of insig…
In this episode, Elie Ayrouth, the brains behind Foodbeast, dishes out a spread of insig…
00:47:06 |
Thu 14 Nov 2024
Ep. 50 Tamara Austring with Zapier
Routine processes can stifle innovation and allow competitors to pull ahead. How can companies stay agile to deliver fresh, impactful work?
In this episode, we explore design operations with Tamara Au…
In this episode, we explore design operations with Tamara Au…
00:40:54 |
Thu 07 Nov 2024
Ep. 49 Chris Ollier of Bonterra
When your customers don’t speak tech, how do you help them choose wisely—and trust you along the way?
In this episode, we welcome Chris Ollier, Senior Director of Demand Generation at Bonterra, to tac…
In this episode, we welcome Chris Ollier, Senior Director of Demand Generation at Bonterra, to tac…
00:52:01 |
Thu 31 Oct 2024
Ep. 48 Stephanie Paturzo Swingle of Instacart
In this episode we host Stephanie Paturzo Swingle, B2B Marketing leader at Instacart.
We uncover how she’s using innovative strategies—like AI-powered smart carts and dynamic co-marketing campaigns—t…
We uncover how she’s using innovative strategies—like AI-powered smart carts and dynamic co-marketing campaigns—t…
00:34:25 |
Thu 24 Oct 2024
Ep. 47 Kira Klaas of Later
Great companies don’t just sell products—they leverage their brand to create connections that resonate.
In this episode, we’re thrilled to welcome Kira Klaas, VP of Corporate Marketing at Later, to s…
In this episode, we’re thrilled to welcome Kira Klaas, VP of Corporate Marketing at Later, to s…
00:42:57 |
Thu 17 Oct 2024
Ep. 46 Travis Keith of JP Morgan
“Sales enablement is the bridge between marketing and closing deals."
For this episode of Best Story Wins, we’re joined by Travis Keith, VP of Strategic Client Content at JP Morgan, to explore the es…
For this episode of Best Story Wins, we’re joined by Travis Keith, VP of Strategic Client Content at JP Morgan, to explore the es…
00:35:58 |
Thu 10 Oct 2024
Ep. 44 Radu Ranga of C1
The differentiation of the brand and the owning of the brand comes by making sure everything is aligned.
In this episode, we are joined by Radu Ranga, Senior Director, Brand Creative at C1. He discuss…
In this episode, we are joined by Radu Ranga, Senior Director, Brand Creative at C1. He discuss…
00:50:50 |
Thu 26 Sep 2024
Ep. 43 Christopher Clarke of Intuit
Is your brand talking at people, or with them?
In this episode, we dive deep into the mind of Christopher “Toph” Clarke, Executive Creative Director at Intuit, the brand behind TurboTax. From his jour…
In this episode, we dive deep into the mind of Christopher “Toph” Clarke, Executive Creative Director at Intuit, the brand behind TurboTax. From his jour…
00:57:03 |
Thu 19 Sep 2024
Ep. 42 Gretchen Leslie of I Will Teach You To Be Rich
What does being rich mean to you? Is it just hitting a number?
In this episode we are joined by Gretchen Leslie, President at I Will Teach You To Be Rich, as she shares how she and her team are empow…
In this episode we are joined by Gretchen Leslie, President at I Will Teach You To Be Rich, as she shares how she and her team are empow…
00:48:08 |
Thu 12 Sep 2024
Ep. 41 Dorian Stewart of Federato
Branding isn’t about your appearance to your audience — it’s about the experience you cultivate for your audience.
This week, we’re joined by Dorian Stewart, Director of Demand Generation at Federato,…
This week, we’re joined by Dorian Stewart, Director of Demand Generation at Federato,…
00:30:14 |
Thu 05 Sep 2024
Ep. 40 Joe Lazer of A.Team
Great innovations come from great teams working together, doing more than they could individually.
And, to achieve this, companies first need to understand the problem they are trying to solve.
In thi…
And, to achieve this, companies first need to understand the problem they are trying to solve.
In thi…
00:37:25 |
Thu 29 Aug 2024
Ep. 39 Ryan Romero of Hoag Health System
Healthcare has always been perceived as a very unauthentic sector in terms of brand and product. What are folks doing out there to change the landscape?
In this episode we are joined by Ryan Romero, …
In this episode we are joined by Ryan Romero, …
00:38:23 |
Thu 22 Aug 2024
Ep. 38 Aaron Zide of Halcyon
How does a cybersecurity startup blend retrofuturistic vibes with innovative anti-ransomware strategies to stand out in a crowded market?
Our guest today, Aaron Zide, Creative Director at Halcyon hold…
Our guest today, Aaron Zide, Creative Director at Halcyon hold…
00:37:54 |
Thu 15 Aug 2024
Ep. 37 Josie Jeffries of Webflow
Clarity is the cornerstone of brand success.
Understanding what your brand is to the core, and what it offers, enables you to craft a clear narrative and effectively market it.
In this episode, we are …
Understanding what your brand is to the core, and what it offers, enables you to craft a clear narrative and effectively market it.
In this episode, we are …
00:44:57 |
Thu 08 Aug 2024
![Ep. 36 Celene Osiecka of [24]7.ai](https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/a45a7176219de737666e5c65d515e9ef.jpg)
Ep. 36 Celene Osiecka of [24]7.ai
AI has been here for a long time — longer before the ChatGPT boom. And now that we’ve all seen it, it’s not going anywhere.
In this episode, we are joined by Celene Osiecka, Senior Director of Convers…
In this episode, we are joined by Celene Osiecka, Senior Director of Convers…
00:36:58 |
Thu 01 Aug 2024
Ep. 35 Gwen Lafage of Sinch
As brands grow, communication channels tend to expand parallelly. What is the secret behind successful comapnies that can keep up and leverage with this growth?
To delve deeper into this question, we…
To delve deeper into this question, we…
00:37:49 |
Thu 25 Jul 2024
Ep. 34 Alec Hanson of loanDepot
How can embracing digital trends and authentic human connections redefine your marketing strategy in an AI-driven world?
This week we sit down with Alec Hanson, Chief Marketing Officer at loanDepot, a…
This week we sit down with Alec Hanson, Chief Marketing Officer at loanDepot, a…
00:44:26 |
Thu 18 Jul 2024
Ep. 33 Soren Iverson of Iterate
The future of design isn’t just about function; it’s about fun.
In this episode, we are joined by Soren Iverson, Product Designer at Iterate and creator of the innovative app Stompers. Known for his …
In this episode, we are joined by Soren Iverson, Product Designer at Iterate and creator of the innovative app Stompers. Known for his …
00:41:28 |
Thu 11 Jul 2024
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