Best Story Wins
Welcome to “Best Story Wins,” a podcast for marketing and branding professionals looking to unlock their growth potential. Hosted by Column Five—a B2B marketing agency that specializes in brand and content marketing for SaaS companies—each episode features insightful conversations with industry leaders who are winning customers’ hearts and minds by building world-class brands.
Tune in to hear expert insights, hard-won lessons, and key strategies to take your own marketing efforts to the next level.
- Update frequency
- every 9 days
- Average duration
- 43 minutes
- Episodes
- 93
- Years Active
- 2023 - 2025
Ep. 32 Bob Galmarini of Databricks
‘A brand is a living, breathing thing. A stale brand is a dead brand’
In this episode, we are joined by Bob Galmarini, Senior Director of Brand Design at Databricks, as he shares his journey leading a…
In this episode, we are joined by Bob Galmarini, Senior Director of Brand Design at Databricks, as he shares his journey leading a…
00:35:58 |
Thu 04 Jul 2024
Ep. 31 Ian Elliott of MAAP
Only 5% of the market is ready to buy, so how do you ensure your brand is at the top of people's minds when they purchase?
In this episode, we are joined by Ian Elliott, the CMO of MAAP, a cutting-edg…
In this episode, we are joined by Ian Elliott, the CMO of MAAP, a cutting-edg…
00:45:13 |
Thu 27 Jun 2024
Ep. 30 Jason Miller of Tyk
B2B marketing is always changing, and today we're seeing brand make a major comeback.
In this episode, we are joined by Jason Miller, Head of Brand Marketing Demand and Content at Tyk, as he takes us …
In this episode, we are joined by Jason Miller, Head of Brand Marketing Demand and Content at Tyk, as he takes us …
00:50:17 |
Thu 13 Jun 2024
Ep. 29 Francisco Cornejo of StoryBook
Exhausted parents, demanding children, and the increase in screen time have created a cocktail of anxiety for everyone in the household before going to bed.
In an effort to connect parents with their …
In an effort to connect parents with their …
00:41:17 |
Thu 30 May 2024
Ep. 28 Erik Martin of Midjourney
As social and emotional beings, humans lean towards brands that foster community. So, how can you build one that deeply connects with your clients and catalyzes growth?
This week we are joined by Erik…
This week we are joined by Erik…
00:56:54 |
Thu 16 May 2024
Ep. 27 Bryan Saftler of Databricks
Sustaining success in the competitive B2B landscape is no easy task. But what strategies truly secure a company's future?
In today’s episode, we are joined by Bryan Saftler, Global Head of Marketing f…
In today’s episode, we are joined by Bryan Saftler, Global Head of Marketing f…
01:04:59 |
Thu 02 May 2024
Ep. 26 Sam Oshin (Senior Director, Brand and Marketing Design at Github)
Most Fortune 500 companies rely on GitHub for planning, building, and collaborating on software. But how did they cultivate a brand with such a worldwide transformational impact?
In this episode, we a…
In this episode, we a…
00:47:27 |
Thu 18 Apr 2024
Ep. 25 Jon Miller (MarTech Entrepreneur)
This week, we’re joined by Jon Miller, (Prev: Co-Founder/CMO of Marketo, Cofounder/CEO of Engagio, CMO of Demandbase), who shares his hard-won insights on all things marketing and MarTech. Jon has m…
00:38:50 |
Thu 04 Apr 2024
Ep. 24 Melissa Rosenthal (CMO at Insight Timer)
Disruption isn't just a buzzword—it's the lifeline of growth and innovation in today's business landscape.
In this episode, Melissa Rosenthal, CMO at Insight Timer, shares her non-traditional approach…
In this episode, Melissa Rosenthal, CMO at Insight Timer, shares her non-traditional approach…
00:44:01 |
Thu 29 Feb 2024
Ep. 23 Nick Levesque (Creative Director at Asana)
In this episode, we are joined by Nick Levesque, Creative Director at Asana, who shares valuable tactics and approaches on going upmarket and migrating from an SMB image to an enterprise one. With ex…
00:35:25 |
Thu 15 Feb 2024
Ep. 22 Charlie Waite (Director of Product Design at Uber)
Every day, Uber facilitates 27 million trips worldwide. How do they provide the best experience possible?
In today’s episode, Charlie Waite, Director of Product design at Uber, delves into the challe…
In today’s episode, Charlie Waite, Director of Product design at Uber, delves into the challe…
00:44:57 |
Thu 01 Feb 2024
Ep. 21 Kaiwei Tang (Co-Founder and CEO of Light)
Attention is the most valuable and limited resource we have as humans, and most of it goes into the vicious circle of the attention economy.
In this episode, Kaiwei Tang, the Co-Founder and CEO of Li…
In this episode, Kaiwei Tang, the Co-Founder and CEO of Li…
00:48:03 |
Thu 18 Jan 2024
Ep. 20 Kohl Crecelius (CEO and Co-Founder of Known Supply)
Great partnerships lead to thriving brands.
In this episode, Kohl Crecelius, CEO and Co-Founder of Known Supply, explores in detail how B2B partnerships have allowed his brand to achieve stable and s…
In this episode, Kohl Crecelius, CEO and Co-Founder of Known Supply, explores in detail how B2B partnerships have allowed his brand to achieve stable and s…
00:46:23 |
Thu 04 Jan 2024
Ep. 19 Noah Elias (Founder of Noah Fine Art)
Setting your business up for success isn't just about the resources you have; it's also about cleverly using them to create.
In this episode, we are joined by Noah Elias, Founder of Noah Fine Art, as …
In this episode, we are joined by Noah Elias, Founder of Noah Fine Art, as …
00:50:44 |
Thu 14 Dec 2023
Ep. 18 Joe Chernov (CMO at Pendo.io)
In today’s episode, Joe Chernov, CMO at Pendo.io, shares his expert perspective on the ways B2B marketing has changed, the myths that marketers still cling to, and the ways he and his team are market…
00:48:08 |
Thu 30 Nov 2023
Ep. 17 Joshua Ariza (Founder and Owner of Chomp Brand)
Storytelling can be approached from various perspectives, and sometimes, exploring the less conventional ones can lead to the creation of a remarkable brand story.
Embracing an ethos-driven approach t…
Embracing an ethos-driven approach t…
00:52:28 |
Thu 09 Nov 2023
Ep. 16 Cymone Wilder (Senior Art Director, Brand at Amazon Web Services)
Every brand needs a compelling story—even ones as established as Amazon Web Services.
Now it’s up to Cymone Wilder, Senior Art Director at Amazon Web Services, to rebuild the brand of an long-standing…
Now it’s up to Cymone Wilder, Senior Art Director at Amazon Web Services, to rebuild the brand of an long-standing…
00:46:05 |
Thu 26 Oct 2023
Ep. 15 Joel Beukelman (Product Designer at Royal.io)
In this episode, we have the pleasure of chatting with Joel Beukelman, Product Designer at Royal.io. Join us for a cutting-edge conversation in which Joel discusses what it’s like to build a marketpl…
01:00:27 |
Thu 12 Oct 2023
Ep. 14 Justin Rands (Director of Brand Design at Oyster)
In this episode, we’re delighted to welcome in Justin Rands, Director of Brand Design at Oyster. Tune in to hear us chat about how he and his team make Oyster stand out as a brand, the importance of …
00:54:51 |
Thu 28 Sep 2023
Ep. 13 Mike Constantiner (Co-Founder, Head of Brand and Community at Freestyle)
In this episode, we are joined by Mike Constantiner, Co-Founder and Head of Brand and Community at Freestyle, the first brand in the market to manufacture tree-free baby diapers. As we delve into the…
01:00:24 |
Thu 14 Sep 2023
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