Best Story Wins
Welcome to “Best Story Wins,” a podcast for marketing and branding professionals looking to unlock their growth potential. Hosted by Column Five—a B2B marketing agency that specializes in brand and content marketing for SaaS companies—each episode features insightful conversations with industry leaders who are winning customers’ hearts and minds by building world-class brands.
Tune in to hear expert insights, hard-won lessons, and key strategies to take your own marketing efforts to the next level.
- Update frequency
- every 9 days
- Average duration
- 43 minutes
- Episodes
- 93
- Years Active
- 2023 - 2025
How Smart Founders Use AI to Win w/ Hiten Shah
Today, thinking about AI completely replacing humans is impossible. Why? Because it means replacing creativity, context, and more importantly, intuition.
Hiten Shah, serial entrepreneur, investor, an…
Hiten Shah, serial entrepreneur, investor, an…
00:56:46 |
Thu 17 Apr 2025
How Notion Built a Cult Through Content w/ Notion’s Drew Evans
If your content doesn’t have a ‘so what,’ you shouldn’t bother hitting publish.
Drew Evans, who leads B2B content strategy at Notion, joins the show to talk about why storytelling—not templates, tool…
Drew Evans, who leads B2B content strategy at Notion, joins the show to talk about why storytelling—not templates, tool…
00:46:11 |
Thu 10 Apr 2025
The CMO Playbook for the AI Era w/ Gabe Larsen
If your brand only shows up when a customer has a problem, you’ve already lost the game.
In this episode, we sit down with Gabe Larsen, CMO of Kustomer, to tear into what most B2B marketers are gettin…
In this episode, we sit down with Gabe Larsen, CMO of Kustomer, to tear into what most B2B marketers are gettin…
00:42:24 |
Thu 03 Apr 2025
Ep. 69 Megan Brunner of Adobe
B2B marketing doesn't need to be predictable or stale. As people’s attention span is shrinking, shouldn’t B2B content be as vibrant and creative as consumer-focused storytelling?
In this episode, Mega…
In this episode, Mega…
00:35:58 |
Thu 27 Mar 2025
Ep. 68 Laura Wilkinson of Vidyard
In today’s world, attention spans are shorter than ever.
With this in mind, marketers need to let go of outdated content tactics to embrace the future of B2B content, and some of the best ways to do …
With this in mind, marketers need to let go of outdated content tactics to embrace the future of B2B content, and some of the best ways to do …
00:40:03 |
Thu 20 Mar 2025
Ep. 67 Jenny Thai of Vanta
Most B2B content today feels generic: AI-generated fluff, generic SEO blog posts, and bland corporate jargon no one reads. Meanwhile, the brands that stand out—the ones people want to engage with—are…
00:34:27 |
Thu 13 Mar 2025
Ep. 66 Stewart Hillhouse of storyarb
The marketers who know how to wield AI as a force multiplier are already outpacing everyone else. Are you evolving fast enough to stay relevant?
In this episode, we sit down with Stewart Hillhouse, VP…
In this episode, we sit down with Stewart Hillhouse, VP…
00:48:23 |
Thu 06 Mar 2025
Ep. 65 Ross Crooks of Column Five
Every brand creates content, but only a few stand out.
AI has made it easier for everyone to produce high-quality content, yet most brands get stuck in a cycle where they're creating good enough cont…
AI has made it easier for everyone to produce high-quality content, yet most brands get stuck in a cycle where they're creating good enough cont…
00:42:22 |
Thu 27 Feb 2025
Ep. 64 Michael Fitzsimmons of Mews
It can be easy to lose sight of the need for deep emotional connections in a world where everyone seems obsessed with AI, automation, and bottom-funnel conversions. But being able to connect authenti…
00:35:17 |
Thu 20 Feb 2025
Ep. 63 Matt Hogan of HG Insights
The biggest challenge in B2B marketing isn’t so much generating demand, but it’s keeping folks from ghosting you, even long before they enter your pipeline.
In this episode, Matt Hogan, VP of Marketin…
In this episode, Matt Hogan, VP of Marketin…
00:46:42 |
Thu 13 Feb 2025
Ep. 62 Egan Montgomery of Backstroke
About 85% of competing software companies are pretty much the same.
The winning companies focus on staying in the 15% that represents an opportunity to truly differentiate, which is also what the comp…
The winning companies focus on staying in the 15% that represents an opportunity to truly differentiate, which is also what the comp…
00:34:54 |
Thu 06 Feb 2025
Ep. 61 Obaid Durrani of Clay
Your biggest competitive advantage in B2B isn't your product; it's the story that people tell themselves about your company. Today's winning brands shape the story by balancing giving people the cont…
00:48:34 |
Thu 30 Jan 2025
Ep. 60 Andrew Gori of Autodesk
It’s smart, it’s fun, and it might just change how you think about content. In today’s noisy digital world, Autodesk knows how to stand out: by telling stories that truly matter.
In this episode, Andr…
In this episode, Andr…
00:37:48 |
Thu 23 Jan 2025
Ep. 59 Nate Skinner of Squarespace
The more you post, the less your audience cares. With brands trapped in an endless cycle of content production, is the key to standing out doing less?
In this episode, Nate Skinner, Head of Brand Crea…
In this episode, Nate Skinner, Head of Brand Crea…
00:38:38 |
Thu 16 Jan 2025
Ep. 58 Kyle Lacy of Jellyfish
The biggest mistake B2B marketers make today is prioritizing metrics over creativity. Brands that play it safe and shy away from bold risks are destined to fade into the background.
In this episode, …
In this episode, …
00:39:49 |
Thu 09 Jan 2025
Ep. 57 John Onoda of iQ 360, Inc.
When the stakes are high, will your brand rise to the challenge—or collapse under the weight of public scrutiny?
In today’s episode of Best Story Wins, we’re going global—literally. Our guest, John On…
In today’s episode of Best Story Wins, we’re going global—literally. Our guest, John On…
00:38:22 |
Thu 02 Jan 2025
Ep. 56 Drue Stinnett of HubSpot
Great content doesn’t just inform—it inspires, builds, and connects with an audience on a deeper level. In today’s episode, we’re excited to chat with Drue Stinnett, Senior Content Strategist at HubS…
00:23:55 |
Thu 19 Dec 2024
Ep. 55 Lindsey Slaby of Sunday Dinner
When everything feels urgent, it’s easy to lose focus. With leaner teams, tighter budgets, and increasing pressure to prove value, many organizations are stuck in a cycle of doing more but achieving …
00:42:33 |
Thu 12 Dec 2024
Ep. 54 Adam Robinson of RB2B
Your next big marketing move isn’t buried in your paid ads or latest campaign—it’s staring you down in the mirror.In this episode, Adam Robinson, CEO and Founder of RB2B, dives into why personal bran…
00:37:58 |
Thu 05 Dec 2024
Ep. 53 Dan Levy from LivePerson
Great marketing is born at the intersection of art and science, where strategy effectively meets creativity.
In this episode, we chat with Dan J. Levy, Senior Director of Product Marketing, Content, a…
In this episode, we chat with Dan J. Levy, Senior Director of Product Marketing, Content, a…
00:38:58 |
Fri 29 Nov 2024
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