Beer Branding Trends

Points of discussion:

1. We’ll be releasing a hard seltzer later this summer as a brand extension under our brewery’s name. Is there any downside to branding it under our brewery’s brand and not as it…

Points of discussion:

1. Read the piece at: https://cododesign.com/2022-beer-branding-trends/

2. Join Beer Branding Trends Newsletter to ask questions for our next podcast: www.beerbrandingtrends.com

3.…

Points of discussion:

1. The most common goals we’ve seen breweries have for a branding or rebranding process

2. Qualitative vs. Quantitative goals

3. The most important goal of any rebranding project. …

Points of discussion:

1. Trust the process?

2. Understand that the design process is iterative.

3. Thoughts on the big Don Draper reveal.

4. Why you need to stick to your timeline.

5. Why is giving great …

Points of discussion:

1. You’ve worked through the proposal process and now have a signed contract. What is our next move?

2. Email handshake = let’s get after it!

3. Pre-project art direction homework.…

Points of discussion:

1. Give us an eagle eye view of the business development process, from a branding firm’s perspective.

2. How much should a brewery prepare ahead of your initial conversations with…

Points of discussion:

1. What is a Freelancer? Pros and cons?

2. What is a small to medium size firm? Pros and cons?

3. What is a Big agency? Pros and cons?

4. What does “Full Service” actually mean?

5. W…

Points of discussion:

1. Why is this important? What are some of the moving parts and logistics that need to be organized ahead of a brand launch?

2. Gird yourself?

3. A proper brand launch start intern…

Points of discussion:

1. CODO Design overview

2. Cody and Isaac introductions

3. We founded CODO the Monday after graduating from college in 2009

4. Internship experiences that galvanized our decision to…

Points of discussion:

1. What is a Brand Essence? (+ real project examples)

2. Why does this matter?

3. Should (or can) a Brand Essence be public facing?

4. What is Brand Personality?

5. “If your brewery …

Points of discussion:

1. Who comprises the Executive Team throughout a branding project.

2. How many people should actually be involved in decision making throughout this process?

3. How do we organize …

Points of discussion:

1. Isaac is leaving CODO to open a brewery?

2. What is positioning (3 Core Questions) and why does this matter?

3. How to use a matrix to get a quick eagle eye view of your competi…

Points of discussion:

1. What are core brand values?

2. Why frame your values?

3. Are brand values public-facing or an internal tool and rallying cry for your team?

4. Quick run down of the most common v…

Points of discussion:

1. Differences between a refresh and a full rebrand.

2. Where does a package refresh fall into this?

3. Why is this all so confusing?

4. What is brand equity?

5. What is a brand audi…

Points of discussion:

1. Your overall look is dated and inconsistent (and no longer reflects your core values and current version of your business).

2. You’re making major changes within your company. …

CODO Design cofounder, Isaac Arthur, fields community submitted questions about our 2021 Craft Beer Branding Trends article.

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1. What’s your favorite packaging trend this year?

2. Do brewpubs really ne…