Beer Branding Trends

Points of discussion:

1. How many people actually read brand guidelines?

2. Guidelines should be all killer, no filler tools.

3. There are two core components to brand guidelines—visual style guide and …

Points of discussion:

- BBT 016 - Defining Your Brewery's Core Audience 

1. How do you prevent customer personas from becoming overly stereotypical? Seems like this would leave the door open for any nu…

Points of discussion:

1. Good George Brewing's rebrand case study (via Beer Branding Trends Newsletter)

2. Brand Architecture as a deliverable (and to guide new product development)

3. What does the New…

Points of discussion:

1. What leads to unrealistic timelines?

2. What, if anything, is driving this deadline?

3. Common deadlines we see

4. “Delays are temporary. Mediocrity is forever.” - Cody Fague?

5. …

Points of discussion:

1. Read the Birdsmouth Beer branding case study here.

2. What is Birdsmouth Beer Co.?

3. Why craft lagers and why New Jersey?  

4. What was it like building a brewery during the pan…

Points of discussion:

1. Beer Branding Trends Newsletter Issue on Hop Water

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Have a topic or question you’d like us to field on…

Points of discussion:

1. Ontario brewers are cautiously optimistic, despite being a bit beat down.

2. Adam Brož's Keynote + "Craft" vs. "Industrial" lagers.  

3. Discussing the LCBO (Liquor Control Boar…

Points of discussion:

1. The original question: "You guys have been a thought leader in craft beer branding and package design for a while now. What have you either gotten wrong or changed your opinio…

Points of discussion:

1. What are some common problems you see with the executive team during a rebrand? Our brewery is planning to undergo a brand refresh, and we’re planning to try it internally, at…

Points of discussion:

1. When (& When Not) to Rebrand Your Brewery [Podcast]

2. Brewery Rebrands vs. Brand Refreshes [Podcast]

3. Rebranding Mission Brewing [Newsletter]

4. Rebranding an Iconic San Diego…

Points of discussion:

1. What are the differences between Brand Architecture for a new brewery vs. during a brewery rebrand?

2. When can you spin out a Sub Brand into its own family?

3. In making this, …

Points of discussion:

1. Beverage Extension Assessment Tool (B.E.A.T.)

2. Why 14 questions?

3. How does the scoring work?

4. Why was this so challenging to build?

5. Results = Choose Your Own Adventure No…

Points of discussion:

1. Beverage Brand Architecture Continuum

2. Branded House / Brand Extensions (pros & cons)

3. Sub / Endorsed Brands (overview)

4. I'm just new boot goofin'

5. Sub Brands (pros & cons…

Points of discussion:

1. The Beyond Beer Handbook

2. What is your parent brand?

3. Why is your parent brand so important?

4. Does this new extension carry the same values and promises as your brewery’s p…

Points of discussion:

1. http://www.beyondbeerbook.com

2. http://www.beyondbeerbook.com

3. http://www.beyondbeerbook.com

4. http://www.beyondbeerbook.com

5. http://www.beyondbeerbook.com

6. http://www.beyo…

Points of discussion:

1. Rebranding Mission Brewing [BBT Newsletter]

2. Cody steps out on Isaac. Breaks his heart.

3. Cody and Dan discuss Mission’s rebrand, including: Dan’s background + Mission’s hist…

Points of discussion:

1. The Gold Rush years (2010–2016)

2. On dealing with bullshit artists and degenerates (mostly in cannabis) 

3. Craft Beer Branding Guide

4. Rebrands!

5. Craft Beer, Rebranded

6. Beyo…

Points of discussion:

1. Criteria for a great brewery name: able to be trademarked, tells a story, fun to say, flexible and portable.

2. Shoutout to Roachdale, Indiana?

3. Can you just make up a word?

4.…

Points of discussion:

1. Your Mission is your brewery’s immediate, day-to-day marching orders.

2. Your vision is future-facing and tells the world where you’re going.

3. Simon Sinek’s Golden Circle (Sta…

Points of discussion:

1. The "traditional" craft beer audience

2. Why craft breweries haven’t had to focus on defining their audience

3. Shifting demographics (and industry trends) that will lead to thi…