Beer Branding Trends

Points of discussion:

1. "Do you think this will be a rebrand or a refresh?"

2. Craft Beer, Rebranded

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Have a topic or question …

Points of discussion:

1. Cody is too jacked. It's distracting.

2. Start building your email newsletter list.

3. Start emailing your list. (Revelatory!)

4. Build a *rough* content marketing plan.

5. Build …

Points of discussion:

1. What is a Legacy Brewery? [BBT Newsletter]

2. Traditionally defined as ~25+ years old

3. CODO defines a Legacy Brewery as any group that came to market around the start of the c…

Points of discussion:

1. Embracing the Staggered Rebrand Launch [BBT Newsletter]

2. Craft Beer, Rebranded 

3. Triage your key brands 

4. Mind (and manage) your public messaging & storytelling 

5. Launch y…

Points of discussion:

1. How to design better merch [BBT Newsletter]

2. Your merch is a direct reflection of your business 

3. Your merch can reinforce your positioning and brand story 

4. So what style …

Points of discussion:

Cody and Isaac remark on CODO's 14th anniversary without much fanfare.

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Q1: Did design school prepare you for running a business?

Q2: I just got done listening to your podcast epis…

Points of discussion:

1. https://beerbrandingtrends.com/how-to-future-proof-your-brand/

2. Consistency, Relevancy and Advertising $$$ 

3. A compelling point of view and immutable cultural relevance

4. Wh…

Points of discussion:

1. How has the in-house vs. external agency dynamic evolved over the last decade.

2. Why are designers such assholes? (Were we born this way?)

3. Why we advocate for breweries to b…

Points of discussion:

1. Why are people historically apprehensive about working with an agency that isn’t local to them?

2. The biggest concern—how will we learn about your brewery’s culture and market…

Points of discussion:

1. How to Scale the Sub Brand Ladder [Newsletter]

2. Your Band Architecture isn't a static thing.

3. You can scale up and down the Beverage Brand Architecture Continuum over time.

4…

Points of discussion:

1. Sub Brand Summer, Pt. 1: Sub Brands. So hot right now. [Beer Branding Trends Newsletter]

2. Sub Brand Summer, Pt. 2: Sub Brands vs. Endorsed Brands (a closer look) [Beer Brandi…

Points of discussion:

1. Sub Brands. So hot right now. [Beer Branding Trends Newsletter]

2. CODO's 2023 Beer Branding Trends Review

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook…

Points of discussion:

1. Evolution vs. Revolution

2. What is a package refresh?

3. Why (and when) do breweries do this?

4. Common pain points that lead to package refreshes 

5. Common goals and objectives…

Points of discussion:

1. Fernson Brewing

2. Beer & Loathing Across the Lonesome Prairie

3. How has Fernson's identity shifted over the last 8 years? 

4. Fernson's thoughts on Brand Voice

5. Monolithic nam…

Points of discussion:

1. What is a Modular Brand Identity System?

2. The "Facebook Problem" 

3. Primary vs. Secondary vs. Tertiary components 

4. Brand Identity vs. Brand Strategy (upstream vs. surface l…

Points of discussion:

Read the 2023 Beer Branding Trends Review

Q1: I asked this last year and am curious again, were there any sections / ideas that didn’t make it into the final draft? Thanks again …

Points of discussion:

1. 2023 Beer Branding Trends Review

2. New York Times article

3. Some Brand Architecture solutions: The Beyond Beer Handbook  

4. Check out the Joe Camel JAMA Studies and subsequent…

Points of discussion:

1. 2023 Beer Branding Trends Review

2. Brewhouse sizing  

3. The evolving role of packaging for the startup brewery 

4. An increase in food and hospitality in craft beer 

5. M&A acti…

Points of discussion:

1. Read the 2023 Beer Branding Trends Review here.

2. Good George Brewing's rebrand

3. The Beyond Beer Handbook

4. BBT Issue on Hop Water

5. BBT Issue on breweries building budget br…

Points of discussion:

1. Branding a startup brewery, feat. Lost Nomad Brewing

2. Name vs. No name

3. Identity vs. Story & Strategy

4. Positioning (What do you do? For whom? How are you different?)

5. Bran…