Beer Branding Trends

Points of discussion:

1. How we helped AleSmith launch a Hard Cider Brand - [Case Study ]

2. AleSmith Brewing

3. Let's talk hard cider - [BBT Newsletter]

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Learn more at: www.craftbeerrebranded.com / http…

Points of discussion:

1. Package Refresh Series, Issue 3: How to Successfully Refresh Your BRewery's Packaging

2. Staggered Rebrand Launch [Podcast]

3. Email Isaac to discuss your package refresh: isaac…

Points of discussion:

1. Package Refresh Series, Issue 2: Package Refreshes vs. Brand Refreshes (vs. Rebrands)

2. Email Isaac to discuss your brewery's package refresh: [email protected]

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Learn more …

Points of discussion:

1. Why are package refreshes so hot right now?

2. Here’s our series thesis: 

There are more breweries today in the US than anytime in history, yet consumers are drinking less beer.…

Points of discussion:

1. What is a Brand Essence?

2. Brand Strategy vs. business strategy 

3. Examples of Brand Essences

4. Can these become public facing?

5. Brand Essences and Mood Boards ensure a smoot…

Points of discussion:

> The Beyond Beer Handbook

1. We should have expanded the book's scope

2. We should have spent more time explaining how your brewery can (and should) develop a Brand Architecture M…

Points of discussion:

1. When to Jettison your Brand Equity [Newsletter]

2. If your current look is actively hurting your business

3. If your current identity doesn't accurately represent where you want…

Points of discussion:

1. Leverage your brand or start a new one? (CODO's CBC presentation)

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Have a topic or question you’d like…

Points of discussion:

CODO Design's 2024 Beer Branding Trends Report

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1. Can a smaller brewery actually pull off a craft lager brand?

2A. What’s the best packaging format for Hop Water?

2B. Why hasn’t AB…

Points of discussion:

1. 2024 Beer Branding Trends Report

2. How we built the Cold Drinking Beer brand

3. Time Traveling with the Beer Can Archaeologist 

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Learn more at: www.craftbeerrebranded.com / http…

Points of discussion:

1. 2024 Beer Branding Trends Report

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Have a topic or question you’d like us to field on the show? Shoot i…

Points of discussion:

1. Rebranding NoDa Brewing [Case study]

2. NoDa Brewing 

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Have a topic or question you’d like us to field …

Points of discussion:

1. 2024 Beer Branding Trends Report

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Have a topic or question you’d like us to field on the show? Shoot i…

Points of discussion:

1. 2024 Beer Branding Trends Report

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Have a topic or question you’d like us to field on the show? Shoot i…

Points of discussion:

1. 2024 Craft Beer Branding Trends

2. Join the Beer Branding Trends Newsletter to receive exclusive insights

3. How to design better merch

4. How to scale the Sub Brand Ladder

5. Mod…

Points of discussion:

1. Our wonderful travel experience headed out to CiderCon. 

2. Hard Cider segment overview

3. There are several multi-regional cideries that would land in the top 50 breweries by p…

Points of discussion:

1. Building the Cold Drinking Beer Brand. [Case Study]

2. The Virginia Beer Co.

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Have a topic or question …

Listener submitted questions:

1. Can a brewery handle its rebrand in-house or should this always be outsourced?

2. Does CODO prefer branding new breweries or rebranding established ones? 

3. Did CODO ev…

Points of discussion:

1. Should all brewery rebrands lead to growth?

2. On Fat Rare and Samuel Adams' recent rebrands. 

3. Various reasons for rebranding we've heard from our clients:

- “Our packaging is…

Points of discussion:

1. What is a Branded House?

2. In defense of the Branded House [BBT Newsletter]

3. Beverage Brand Architecture Continuum

4. The Branded House for the new brewery 

5. The Branded Hous…