Wing It - A Digital Marketing Podcast
Goose Digital's Marketing Automation Experts "WING IT", alongside the occasional guest, to talk digital marketing, marketing strategy, industry news, and exciting MarTech developments.
Goose Digital is a Toronto-based digital marketing agency, focused on marketing automation and sales growth.
- Update frequency
- every 21 days
- Average duration
- 32 minutes
- Episodes
- 103
- Years Active
- 2018 - 2025
Conquering Cancer (ft. Canadian Cancer Society) - Wing It Episode 23
1 in 2 Canadians will be diagnosed with cancer in their lifetime. Let's get that number to 0. We speak with the Canadian Cancer Society's GTA Director, Tanya, and COMDA.COM, Ontario's #1 donor, about…
00:22:28 |
Tue 18 Jun 2019
Commercial Insurance Digital Revolution - Wing It Podcast Episode 22
Insurance is undergoing sweeping digital transformation, but often the tech focus is on personal insurance, leaving commercial on the wayside. In this episode, we discuss how lessons learned from the…
00:27:44 |
Thu 30 May 2019
Always Be Closing - Wing It Podcast Episode 21
It's all about sales. The software's in place. The tools are ready. You have your lead gen flow down pat, but now what? Marketing automation is all about enabling your sales team, giving them the too…
00:27:42 |
Wed 22 May 2019
Send A Kid To Camp With Sporting Life's 10K Run For Ooch! - Wing It Podcast Episode 20
Every year, Goose Digital participates in Sporting Life's 10K Run for Camp Ooch. $300 sends a kid affected with (or by) childhood cancer to Camp Ooch for a day. Click here to join the run on May 12, …
00:17:57 |
Tue 09 Apr 2019
Grow Your Business..Properly (ft. Jeff Wiener, KickAss Entrepreneur) - Wing It Podcast Episode 19
Jeff Wiener, the Kickass Entrepreneur and founder of Digitcom, sits down with us to discuss the common mistakes new business owners make in growing their business, including not understanding marketi…
00:39:36 |
Mon 25 Feb 2019
We Visited Act - On's HQ! - Wing It Podcast Episode 18
We were invited to Act-On's headquarters in Portland, Oregon, to attend their partner summit earlier this month. At the week-long event, we got to learn about upcoming software updates to Act-On, tra…
00:22:30 |
Thu 21 Feb 2019
What Is Marketing Automation - Wing It Podcast Episode 17
Marketing Automation. At Goose Digital, it's what we specialize in...but what is marketing automation exactly? We get back to basics and answer this fundemental question.
00:24:59 |
Mon 21 Jan 2019
B2B Digital Transformation (ft. Mike Warren, COMDA.COM) - Wing It Podcast Episode 16
The B2B digital revolution isn't happening - it's already happened. Businesses are learning (whether the hard or easy way), that the old ways of sales and marketing no longer work. Digital transforma…
01:05:19 |
Thu 10 Jan 2019
12 Ways Santa Claus Uses Marketing Automation - Wing It Episode 15
The gift's out of the sleigh bag - Santa Claus is an "official" client of Goose Digital. After a lengthy implementation process, learn about the 12 ways Santa Claus is using his marketing automation …
00:21:08 |
Fri 21 Dec 2018
Will Robots Take Your Marketing Job - Wing It Ep. 14
Will marketing automation take your marketing job? With the power of machine learning (or AI) growing exponentially each year, what can marketers expect or plan for in their future? In this episode, …
00:21:53 |
Wed 12 Dec 2018
Act - On's CRO The Future Of Marketing Automation - Wing It Episode 13
We had Act-On's Chief Revenue Officer, Chris Masino, in our office this week to talk about the Future of Marketing Automation. Adaptive sending, AI, machine learning...there's a lot on the horizon fo…
00:19:47 |
Thu 29 Nov 2018
Augment Your Marketing Reality (with AR & VR) - Wing It Podcast Ep. 12
There's a lot of talk in tech and entertainment about virtual and augmented reality, but did you know these powerful storytelling tools can be leveraged to help your marketing efforts too? Special gu…
00:24:04 |
Mon 12 Nov 2018
Power Your B2B Marketing With Personalization - Wing It Podcast Ep. 11
Whether B2C or B2B, people expect a personal touch in marketing these days. It's simply not enough now to grab a name field and add that to your email - to engage with your audiences, a deeper level …
00:22:14 |
Wed 31 Oct 2018
Recapping IBAO 2018 - Wing It Podcast Ep. 10
Last week, Goose Digital exhibited at the Insurance Broker's Association of Ontario annual convention, #IBAO18 in Niagara Falls. In episode 10 (double digits!!) we recap what inspired us at the show,…
00:16:58 |
Mon 22 Oct 2018
When Your Sales Team Is Part Of Your Digital Strategy - Wing It Podcast Ep. 9
Sales and marketing alignment has never been more critical. More than ever, sales people have become brand ambassadors, holding the relationships with prospects and clients alike. Learn how Marketing…
00:31:51 |
Tue 09 Oct 2018
Breaking Down 2018's Gartner Magic Quadrant For Marketing & CRM - Wing It Podcast Ep. 8
Who are the top digital marketing and CRM players in 2018? Which lead management platform(s) should your business invest into? Earlier this September, Gartner released their 2018 Magic Quadrant for M…
00:45:11 |
Wed 26 Sep 2018
5 Reasons You NEED A Marketing Agency - Wing It Podcast Ep. 7
Thinking about hiring a digital marketing agency to support your business? Goose Digital's team discuss the essential reasons you need a digital marketing agency and the top questions to ask when dec…
00:28:29 |
Wed 19 Sep 2018
What Is The Modern Customer Journey (Part 2) - Wing It Podcast Ep. 6
Part 2 of 2. How does the digital marketer engage with their customers and prospects? What does the modern digital customer journey look like? Goose Digital's team discusses how marketing automation,…
00:23:23 |
Fri 14 Sep 2018
What Is The Modern Customer Journey (Part 1) - Wing It Podcast Ep. 5
Part 1 of 2. How does the digital marketer engage with their customers and prospects? What does the modern digital customer journey look like? Goose Digital's team discusses how marketing automation,…
00:30:37 |
Fri 31 Aug 2018
OUTSOURCE Your Digital Marketing? - Wing It Podcast Ep. 4
What roles should you outsource when building a marketing department? Goose Digital breaks down a digital marketing team and discusses which roles should (or shouldn't) be outsourced to an external p…
00:32:22 |
Fri 10 Aug 2018
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